The Hong Kong government had just allowed for the first time ever a limited number of digital banking licenses to a few select companies and Standard Chartered bank were of those companies.

Standard Chartered had long been a traditional player in the Hong Kong banking market but with this new opportunity, they wanted to create something untraditional. They wanted to create a bank that would change the behavior of outdated traditional banking and create a whole new generation of Hong Kong banking. R/GA asked to help bring this idea to life.

Agency // R/GA
Role // UI & Motion Designer