Introducing Famous Footwork, a groundbreaking project by Nike where innovation meets the love for basketball. As a Design Director specialising in user interface design, I led this endeavour to transform the retail experience for the Australian basketball community. The aim was to bridge history, great moments and the latest in Nike's range through interactive floor panels, enabling customers to relive iconic 'footwork' moments of sports legends while trying out the newest shoes. We sought to create a captivating, immersive challenge for customers, solidifying Foot Locker's position at the heart of 'footwork' in basketball. Famous Footwork is more than a retail experiment; it's an invitation to step into the shoes of legends, fostering a deeper connection with the game we all adore.

Role: Design Director