// Air Force Up Campaign

Air Combat Officers are often seen as secondary to Pilots in the Air Force, whereas in reality, they’re often the ones leading the mission, allowing the Pilot’s to fly effectively.So we created a 30’, 15’, social assets and a long-form testimonial that made this role feel more aspirational and brought to life the qualities and lifelong ambition an Air Combat Officer needs to succeed. This was one campaign I worked on for the Defence Force, along with dozens of other content pieces, social posts and digital campaigns that helped contribute to Host/Havas winning the Grand Effie for the account as a whole in 2018.

Agency // Havas
Role // Art Director