{"roots":["10:8983"],"nodeById":{"119:1467":{"type":"COMPONENT_SET","id":"119:1467","name":"NAV BAR","absoluteBoundingBox":{"x":5598.0,"y":3377.0,"width":1481.0,"height":206.0},"isolatedAbsoluteRenderBounds":{"x":5598.0,"y":3377.0,"width":1481.0,"height":206.0},"relativeTransform":[[1.0,0.0,5598.0],[0.0,1.0,3377.0]],"size":{"x":1481.0,"y":206.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["119:1453","119:1468"],"componentPropertyDefinitions":{"Property 1":{"type":"VARIANT","defaultValue":"Desktop","variantOptions":["Desktop","Mobile"]}}},"119:1468":{"type":"COMPONENT","id":"119:1468","name":"Property 1=Mobile","absoluteBoundingBox":{"x":5618.0,"y":3490.0,"width":375.0,"height":73.0},"isolatedAbsoluteRenderBounds":{"x":5618.0,"y":3490.0,"width":375.0,"height":73.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,113.0]],"size":{"x":375.0,"y":73.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-1086.0,"sizeFraction":1.0},"top":{"pixelOffset":113.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":26.0,"paddingRight":24.0,"paddingBottom":26.0,"paddingLeft":24.0,"layoutMode":"HORIZONTAL","itemSpacing":811.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["119:1469","119:1484"],"componentSetId":"119:1467"},"119:1469":{"type":"SVG","id":"119:1469","name":"Layer_1","absoluteBoundingBox":{"x":5642.0,"y":3516.0,"width":20.0,"height":21.0},"targetAspectRatio":{"x":146.220367431641,"y":158.99690246582},"isolatedAbsoluteRenderBounds":{"x":5642.0,"y":3516.0,"width":20.0,"height":21.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,26.0]],"size":{"x":20.0,"y":21.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.41961526870728,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"logo","ariaAttributes":{},"interactions":[{"id":{"sessionID":196,"localID":2189},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"hash":"9eb796fb1a9b8abb59ebf8a5edb1cda7b74eb303"},"6:1442":{"type":"COMPONENT_SET","id":"6:1442","name":"Nav Item Projects ","absoluteBoundingBox":{"x":6016.0,"y":-291.0,"width":156.0,"height":109.0},"isolatedAbsoluteRenderBounds":{"x":6016.0,"y":-291.0,"width":156.0,"height":109.0},"relativeTransform":[[1.0,0.0,6016.0],[0.0,1.0,-291.0]],"size":{"x":156.0,"y":109.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["6:1441","6:1443"],"componentPropertyDefinitions":{"Property 1":{"type":"VARIANT","defaultValue":"Project","variantOptions":["Project","Project hover"]}}},"6:1441":{"type":"COMPONENT","id":"6:1441","name":"Property 1=Project","absoluteBoundingBox":{"x":6036.0,"y":-271.0,"width":55.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":6036.0,"y":-271.0,"width":55.0,"height":20.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,20.0]],"size":{"x":55.0,"y":20.0},"fills":[],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":6,"localID":1446},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":6,"localID":1443},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"6:1442"}],"isDeleted":false,"stateManagementVersion":1}],"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","children":["6:1437","6:1440"],"componentSetId":"6:1442"},"6:1440":{"type":"TEXT","id":"6:1440","name":"Projects","absoluteBoundingBox":{"x":6036.0,"y":-251.0,"width":55.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":6037.2001953125,"y":-245.880004882812,"width":52.81005859375,"height":13.5466766357422},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":55.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0610163770616055,"g":0.0610163770616055,"b":0.0610163770616055,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Projects","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"6:1437":{"type":"TEXT","id":"6:1437","name":"Projects","absoluteBoundingBox":{"x":6036.0,"y":-271.0,"width":55.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":6037.2001953125,"y":-265.880004882812,"width":52.81005859375,"height":13.5466766357422},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":55.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0610163770616055,"g":0.0610163770616055,"b":0.0610163770616055,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Projects","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"119:1453":{"type":"COMPONENT","id":"119:1453","name":"Property 1=Desktop","absoluteBoundingBox":{"x":5618.0,"y":3397.0,"width":1441.0,"height":73.0},"isolatedAbsoluteRenderBounds":{"x":5618.0,"y":3397.0,"width":1441.0,"height":73.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,20.0]],"size":{"x":1441.0,"y":73.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":26.0,"paddingRight":24.0,"paddingBottom":26.0,"paddingLeft":24.0,"layoutMode":"HORIZONTAL","itemSpacing":811.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["119:1353","119:1355"],"componentSetId":"119:1467"},"224:3269":{"mainComponentId":"6:1441","type":"INSTANCE","id":"224:3269","name":"Nav Item Projects ","absoluteBoundingBox":{"x":6954.0,"y":3423.5,"width":81.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":6954.0,"y":3423.5,"width":81.0,"height":20.0},"relativeTransform":[[1.0,0.0,219.0],[0.0,1.0,0.0]],"size":{"x":81.0,"y":20.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":6,"localID":1446},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":6,"localID":1443},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"6:1442"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":224,"localID":3398},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://drive.google.com/file/d/1UWc--MldCh1IyWHbFnfLl1lSFFABNUSZ/view?usp=sharing","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","children":["I224:3269;6:1437","I224:3269;6:1440"],"componentSetId":"6:1442","componentProperties":{"Property 1":{"value":"Project","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":81.0,"y":20.0},"interactions":[{"id":{"sessionID":6,"localID":1446},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":6,"localID":1443},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"6:1442"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":224,"localID":3398},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://drive.google.com/file/d/1UWc--MldCh1IyWHbFnfLl1lSFFABNUSZ/view?usp=sharing","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":119,"localID":1917},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":6,"localID":674},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE"}],"isDeleted":true,"stateManagementVersion":1}]}},{"key":["Projects0"],"value":{"characterStyleOverrides":[],"characters":"Resume.pdf","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Projects1"],"value":{"characterStyleOverrides":[],"characters":"Resume.pdf","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"224:2883":{"mainComponentId":"6:1441","type":"INSTANCE","id":"224:2883","name":"Nav Item Projects ","absoluteBoundingBox":{"x":6818.0,"y":3423.5,"width":108.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":6818.0,"y":3423.5,"width":108.0,"height":20.0},"relativeTransform":[[1.0,0.0,83.0],[0.0,1.0,0.0]],"size":{"x":108.0,"y":20.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":6,"localID":1446},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":6,"localID":1443},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"6:1442"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":119,"localID":1917},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":166,"localID":1652},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/ai-approach"}],"isDeleted":false,"stateManagementVersion":1}],"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","children":["I224:2883;6:1437","I224:2883;6:1440"],"componentSetId":"6:1442","componentProperties":{"Property 1":{"value":"Project","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":108.0,"y":20.0},"interactions":[{"id":{"sessionID":6,"localID":1446},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":6,"localID":1443},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"6:1442"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":119,"localID":1917},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":166,"localID":1652},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/ai-approach"}],"isDeleted":false,"stateManagementVersion":1}]}},{"key":["Projects0"],"value":{"characterStyleOverrides":[],"characters":"My AI Approach","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Projects1"],"value":{"characterStyleOverrides":[],"characters":"My AI Approach","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"38:5862":{"type":"COMPONENT_SET","id":"38:5862","name":"Icon Big","absoluteBoundingBox":{"x":1389.0,"y":944.0,"width":1734.0,"height":662.0},"isolatedAbsoluteRenderBounds":{"x":1389.0,"y":944.0,"width":1734.0,"height":662.0},"relativeTransform":[[1.0,0.0,1389.0],[0.0,1.0,944.0]],"size":{"x":1734.0,"y":662.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.482352942228317,"g":0.380392163991928,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["38:5863","38:6029","38:6037","38:6039"],"componentPropertyDefinitions":{}},"38:6037":{"type":"COMPONENT","id":"38:6037","name":"Property 1=Balance","overrideKey":"7031:86545","absoluteBoundingBox":{"x":1389.0,"y":944.0,"width":120.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":1389.0,"y":944.0,"width":120.0,"height":120.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":120.0,"y":120.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["38:6038"],"componentSetId":"38:5862"},"38:6030":{"type":"SVG","id":"38:6030","name":"Vector","overrideKey":"7031:86522","absoluteBoundingBox":{"x":1404.0,"y":959.0,"width":90.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":1404.0,"y":959.0,"width":90.0,"height":90.0},"relativeTransform":[[1.0,0.0,15.0],[0.0,1.0,15.0]],"size":{"x":90.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.125},"right":{"pixelOffset":0.0,"sizeFraction":0.875},"top":{"pixelOffset":0.0,"sizeFraction":0.125},"bottom":{"pixelOffset":0.0,"sizeFraction":0.875}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"6e709009bffab34873fcf36217c849903c59df5d"},"38:5863":{"type":"COMPONENT","id":"38:5863","name":"Property 1=Growing","overrideKey":"7031:86515","absoluteBoundingBox":{"x":1389.0,"y":944.0,"width":120.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":1389.0,"y":944.0,"width":120.0,"height":120.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":120.0,"y":120.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["38:5864"],"componentSetId":"38:5862"},"38:5864":{"type":"SVG","id":"38:5864","name":"Vector","overrideKey":"988:15374","absoluteBoundingBox":{"x":1399.0,"y":959.0,"width":100.0,"height":89.1791305541992},"isolatedAbsoluteRenderBounds":{"x":1399.0,"y":959.0,"width":100.0,"height":89.1790771484375},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,15.0]],"size":{"x":100.0,"y":89.1791305541992},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0833333333333333},"right":{"pixelOffset":0.0,"sizeFraction":0.916666666666667},"top":{"pixelOffset":0.0,"sizeFraction":0.125},"bottom":{"pixelOffset":0.0,"sizeFraction":0.868159421284993}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"d3651dd6a7020b9ffce8644b08e0d2ed6f42c66d"},"40:50201":{"type":"COMPONENT_SET","id":"40:50201","name":"Frame 4169","absoluteBoundingBox":{"x":12959.0,"y":-6373.0,"width":4250.0,"height":4298.0},"isolatedAbsoluteRenderBounds":{"x":12959.0,"y":-6373.0,"width":4250.0,"height":4298.0},"relativeTransform":[[1.0,0.0,12959.0],[0.0,1.0,-6373.0]],"size":{"x":4250.0,"y":4298.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["40:50155","40:50336","40:50761","40:50365"],"componentPropertyDefinitions":{"Type":{"type":"VARIANT","defaultValue":"Long Copy","variantOptions":["Long Copy","Title","Single Long Copy"]},"Viewport":{"type":"VARIANT","defaultValue":"Desktop","variantOptions":["Desktop","Tablet","Mobile"]}}},"40:50365":{"type":"COMPONENT","id":"40:50365","name":"Type=Long Copy, Viewport=Mobile","absoluteBoundingBox":{"x":12979.0,"y":-4271.0,"width":334.0,"height":819.0},"isolatedAbsoluteRenderBounds":{"x":12979.0,"y":-4271.0,"width":334.0,"height":819.666748046875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,2102.0]],"size":{"x":334.0,"y":819.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-3896.0,"sizeFraction":1.0},"top":{"pixelOffset":2102.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["40:50366","40:50367"],"componentSetId":"40:50201"},"40:50367":{"type":"FRAME","id":"40:50367","name":"Frame 4168","absoluteBoundingBox":{"x":12979.0,"y":-4216.0,"width":334.0,"height":764.0},"isolatedAbsoluteRenderBounds":{"x":12979.0,"y":-4216.0,"width":334.0,"height":764.666748046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":334.0,"y":764.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["40:50368","40:50369"]},"40:50368":{"type":"TEXT","id":"40:50368","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":12979.0,"y":-4216.0,"width":334.0,"height":576.0},"isolatedAbsoluteRenderBounds":{"x":12979.5498046875,"y":-4209.9599609375,"width":322.1484375,"height":522.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":576.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity.\n\nFrom these sessions, we identified three core user needs:\nQuick, clear access to portfolio performance and balances\nTransparency into where their money was going and the ethical impact\nA frictionless experience from sign-up through to ongoing account management\n\n","lineIndentations":[0,0,0,1,1,1,0,0],"lineTypes":["NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:50366":{"type":"TEXT","id":"40:50366","name":"Understanding the Problem","absoluteBoundingBox":{"x":12979.0,"y":-4271.0,"width":334.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":12980.2099609375,"y":-4265.23486328125,"width":265.8642578125,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Understanding the Problem","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:50338":{"type":"FRAME","id":"40:50338","name":"Frame 4168","absoluteBoundingBox":{"x":12979.0,"y":-5547.0,"width":760.0,"height":404.0},"isolatedAbsoluteRenderBounds":{"x":12979.0,"y":-5547.0,"width":760.0,"height":404.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":760.0,"y":404.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["40:50339","40:50340"]},"40:50340":{"type":"TEXT","id":"40:50340","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":12979.0,"y":-5215.0,"width":760.0,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":12979.60546875,"y":-5208.9599609375,"width":757.6357421875,"height":66.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,332.0]],"size":{"x":760.0,"y":72.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:50337":{"type":"TEXT","id":"40:50337","name":"Understanding the Problem","absoluteBoundingBox":{"x":12979.0,"y":-5602.0,"width":760.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":12980.2099609375,"y":-5596.23486328125,"width":265.8642578125,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Understanding the Problem","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:50155":{"type":"COMPONENT","id":"40:50155","name":"Type=Long Copy, Viewport=Desktop","absoluteBoundingBox":{"x":12979.0,"y":-6353.0,"width":1400.0,"height":367.0},"isolatedAbsoluteRenderBounds":{"x":12979.0,"y":-6353.0,"width":1400.0,"height":367.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,20.0]],"size":{"x":1400.0,"y":367.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-2830.0,"sizeFraction":1.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["38:117192","40:50101"],"componentSetId":"40:50201"},"40:50101":{"type":"FRAME","id":"40:50101","name":"Frame 4168","absoluteBoundingBox":{"x":12979.0,"y":-6298.0,"width":1400.0,"height":312.0},"isolatedAbsoluteRenderBounds":{"x":12979.0,"y":-6298.0,"width":1400.0,"height":312.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":1400.0,"y":312.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["38:117191","38:117201"]},"38:117201":{"type":"TEXT","id":"38:117201","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":13689.0,"y":-6298.0,"width":690.0,"height":96.0},"isolatedAbsoluteRenderBounds":{"x":13689.330078125,"y":-6291.9599609375,"width":643.3203125,"height":90.62646484375},"relativeTransform":[[1.0,0.0,710.0],[0.0,1.0,0.0]],"size":{"x":690.0,"y":96.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"38:117192":{"type":"TEXT","id":"38:117192","name":"Understanding the Problem","absoluteBoundingBox":{"x":12979.0,"y":-6353.0,"width":1400.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":12980.2099609375,"y":-6347.23486328125,"width":265.8642578125,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1400.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Understanding the Problem","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:50764":{"type":"TEXT","id":"40:50764","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":15084.0,"y":-6222.0,"width":760.0,"height":312.0},"isolatedAbsoluteRenderBounds":{"x":15084.5498046875,"y":-6215.9599609375,"width":753.9619140625,"height":258.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":312.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity.\n\nFrom these sessions, we identified three core user needs:\nQuick, clear access to portfolio performance and balances\nTransparency into where their money was going and the ethical impact\nA frictionless experience from sign-up through to ongoing account management\n\n","lineIndentations":[0,0,0,1,1,1,0,0],"lineTypes":["NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:50762":{"type":"TEXT","id":"40:50762","name":"Understanding the Problem","absoluteBoundingBox":{"x":15084.0,"y":-6277.0,"width":760.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":15085.2099609375,"y":-6271.23486328125,"width":265.8642578125,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Understanding the Problem","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"13:18866":{"type":"COMPONENT","id":"13:18866","name":"Property 1=Tablet","absoluteBoundingBox":{"x":7121.0,"y":244.0,"width":800.0,"height":679.0},"isolatedAbsoluteRenderBounds":{"x":7121.0,"y":244.0,"width":800.0,"height":679.0},"relativeTransform":[[1.0,0.0,1551.0],[0.0,1.0,43.0]],"size":{"x":800.0,"y":679.0},"fills":[{"opacity":0.5,"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[3.7014711296024e-08,1.29368579387665,-0.293685793876648],[-1.29368579387665,1.38548417183415e-08,1.14684295654297]],"gradientStops":[{"color":{"r":0.95686274766922,"g":0.952941179275513,"b":0.952941179275513,"a":0.0},"position":0.0},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":0.5},"position":0.525895953178406},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":0.723345518112183},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":1.0}],"visible":true}],"constraintValues":{"left":{"pixelOffset":1551.0,"sizeFraction":0.0},"top":{"pixelOffset":43.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["13:18769"],"componentSetId":"13:18966"},"13:18769":{"type":"GROUP","id":"13:18769","name":"Footer / Desktop","absoluteBoundingBox":{"x":7134.0,"y":304.0,"width":787.0,"height":619.0},"isolatedAbsoluteRenderBounds":{"x":7134.0,"y":304.0,"width":787.0,"height":619.0},"relativeTransform":[[1.0,0.0,13.0],[0.0,1.0,60.0]],"size":{"x":787.0,"y":619.0},"fills":[],"constraintValues":{"left":{"pixelOffset":13.0,"sizeFraction":0.0},"top":{"pixelOffset":60.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["13:18772","13:18773","13:18778","13:18779","13:18780"]},"13:18778":{"mainComponentId":"13:18028","type":"INSTANCE","id":"13:18778","name":"Text btn","absoluteBoundingBox":{"x":7141.0,"y":304.0,"width":336.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":7141.0,"y":304.0,"width":336.0,"height":48.0},"relativeTransform":[[1.0,0.0,7.0],[0.0,1.0,0.0]],"size":{"x":336.0,"y":48.0},"fills":[],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":60.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":13,"localID":18036},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":13,"localID":18030},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"13:18029"}],"isDeleted":false,"stateManagementVersion":1}],"children":["I13:18778;13:18021"],"componentSetId":"13:18029","componentProperties":{"Property 1":{"value":"default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":["Contact Me0"],"value":{"style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"mailto:ttwiby@gmail.com","openInNewTab":true},"textCase":"UPPER","fontVariantPosition":"NORMAL","fontSize":44.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-3.08,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.0,"lineHeightPercent":80.0,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"textDecorationSkipInk":null}},{"key":[],"value":{"size":{"x":336.0,"y":48.0}}}]},"13:18773":{"type":"SVG","id":"13:18773","name":"Frame 4081","absoluteBoundingBox":{"x":7531.0,"y":490.0,"width":370.0,"height":169.32780456543},"isolatedAbsoluteRenderBounds":{"x":7531.0,"y":490.0,"width":370.0,"height":169.327819824219},"relativeTransform":[[1.0,0.0,397.0],[0.0,1.0,186.0]],"size":{"x":370.0,"y":169.32780456543},"fills":[],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-263.67219543457,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":3.9038519859314,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"4fd0a1bd2aab0e9bd26f41b618790655adf33d82"},"13:18965":{"type":"COMPONENT","id":"13:18965","name":"Property 1=Mobile","absoluteBoundingBox":{"x":8112.0,"y":221.0,"width":375.0,"height":782.0},"isolatedAbsoluteRenderBounds":{"x":8112.0,"y":221.0,"width":375.0,"height":782.0},"relativeTransform":[[1.0,0.0,2542.0],[0.0,1.0,20.0]],"size":{"x":375.0,"y":782.0},"fills":[{"opacity":0.5,"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[3.7014711296024e-08,1.29368579387665,-0.293685793876648],[-1.29368579387665,1.38548417183415e-08,1.14684295654297]],"gradientStops":[{"color":{"r":0.95686274766922,"g":0.952941179275513,"b":0.952941179275513,"a":0.0},"position":0.0},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":0.5},"position":0.525895953178406},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":0.723345518112183},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":1.0}],"visible":true}],"constraintValues":{"left":{"pixelOffset":2542.0,"sizeFraction":0.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["13:18868"],"componentSetId":"13:18966"},"13:18879":{"mainComponentId":"13:18028","type":"INSTANCE","id":"13:18879","name":"Text btn","absoluteBoundingBox":{"x":8132.0,"y":434.0,"width":336.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":8132.0,"y":434.0,"width":336.0,"height":48.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,77.0]],"size":{"x":336.0,"y":48.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-19.0,"sizeFraction":1.0},"top":{"pixelOffset":213.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":13,"localID":18036},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":13,"localID":18030},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"13:18029"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":183,"localID":2263},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.linkedin.com/in/tom-twiby/","openUrlInNewTab":false}],"isDeleted":false,"stateManagementVersion":1}],"children":["I13:18879;13:18021"],"componentSetId":"13:18029","componentProperties":{"Property 1":{"value":"default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":13,"localID":18036},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":13,"localID":18030},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"13:18029"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":183,"localID":2263},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.linkedin.com/in/tom-twiby/","openUrlInNewTab":false}],"isDeleted":false,"stateManagementVersion":1}],"size":{"x":336.0,"y":48.0}}},{"key":["Contact Me0"],"value":{"characterStyleOverrides":[],"characters":"Linkedin","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"13:18878":{"mainComponentId":"13:18028","type":"INSTANCE","id":"13:18878","name":"Text btn","absoluteBoundingBox":{"x":8132.0,"y":511.0,"width":336.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":8132.0,"y":511.0,"width":336.0,"height":48.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,154.0]],"size":{"x":336.0,"y":48.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-19.0,"sizeFraction":1.0},"top":{"pixelOffset":290.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":13,"localID":18036},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":13,"localID":18030},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"13:18029"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":13,"localID":18059},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://drive.google.com/file/d/1XzdfS-A3VE5XWcig1j10T0ddNBS3udBw/view?usp=sharing","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"children":["I13:18878;13:18021"],"componentSetId":"13:18029","componentProperties":{"Property 1":{"value":"default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":13,"localID":18036},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":13,"localID":18030},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"13:18029"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":13,"localID":18059},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://drive.google.com/file/d/1XzdfS-A3VE5XWcig1j10T0ddNBS3udBw/view?usp=sharing","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"size":{"x":336.0,"y":48.0}}},{"key":["Contact Me0"],"value":{"characterStyleOverrides":[],"characters":"Resume.pdf","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"13:18877":{"mainComponentId":"13:18028","type":"INSTANCE","id":"13:18877","name":"Text btn","absoluteBoundingBox":{"x":8132.0,"y":357.0,"width":336.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":8132.0,"y":357.0,"width":336.0,"height":48.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":336.0,"y":48.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-19.0,"sizeFraction":1.0},"top":{"pixelOffset":136.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":13,"localID":18036},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":13,"localID":18030},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"13:18029"}],"isDeleted":false,"stateManagementVersion":1}],"children":["I13:18877;13:18021"],"componentSetId":"13:18029","componentProperties":{"Property 1":{"value":"default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":["Contact Me0"],"value":{"style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"mailto:ttwiby@gmail.com","openInNewTab":true},"textCase":"UPPER","fontVariantPosition":"NORMAL","fontSize":44.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-3.08,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.0,"lineHeightPercent":80.0,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"textDecorationSkipInk":null}},{"key":[],"value":{"size":{"x":336.0,"y":48.0}}}]},"13:18871":{"type":"TEXT","id":"13:18871","name":"Tom Twiby®","absoluteBoundingBox":{"x":8132.0,"y":796.0,"width":355.0,"height":181.0},"isolatedAbsoluteRenderBounds":{"x":8134.85791015625,"y":811.361022949219,"width":340.44677734375,"height":166.638977050781},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,439.0]],"size":{"x":355.0,"y":181.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.113725490868092,"g":0.109803922474384,"b":0.105882354080677,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-26.0,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":2.35969305038452,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Tom  Twiby®","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","textCase":"UPPER","fontVariantPosition":"NORMAL","fontSize":114.315788269043,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-8.00210517883301,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":91.4526290893555,"lineHeightPercent":64.0,"lineHeightPercentFontSize":80.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"13:18029":{"type":"COMPONENT_SET","id":"13:18029","name":"Text btn","absoluteBoundingBox":{"x":6466.0,"y":-291.0,"width":376.0,"height":156.0},"isolatedAbsoluteRenderBounds":{"x":6466.0,"y":-291.0,"width":376.0,"height":156.0},"relativeTransform":[[1.0,0.0,6466.0],[0.0,1.0,-291.0]],"size":{"x":376.0,"y":156.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["13:18028","13:18030"],"componentPropertyDefinitions":{"Property 1":{"type":"VARIANT","defaultValue":"default","variantOptions":["default","Variant2"]}}},"13:18030":{"type":"COMPONENT","id":"13:18030","name":"Property 1=Variant2","absoluteBoundingBox":{"x":6486.0,"y":-203.0,"width":336.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":6486.0,"y":-203.0,"width":336.0,"height":48.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,88.0]],"size":{"x":336.0,"y":48.0},"fills":[],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":88.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["13:18031","13:18034"],"componentSetId":"13:18029"},"13:18034":{"type":"SVG","id":"13:18034","name":"→","absoluteBoundingBox":{"x":6490.0,"y":-192.0,"width":29.6633338928223,"height":26.3266677856445},"isolatedAbsoluteRenderBounds":{"x":6490.0,"y":-192.0,"width":29.66357421875,"height":26.32666015625},"relativeTransform":[[1.0,0.0,4.0],[0.0,1.0,11.0]],"size":{"x":29.6633338928223,"y":26.3266677856445},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.113725490868092,"g":0.109803922474384,"b":0.105882354080677,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":4.0,"sizeFraction":0.0},"top":{"pixelOffset":-13.0,"sizeFraction":0.5},"bottom":{"pixelOffset":13.3266677856445,"sizeFraction":0.5}},"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Click","ariaAttributes":{},"interactions":[],"hash":"18c1caed650fc586520dfa499f41546f6a02e3ce"},"13:18031":{"type":"TEXT","id":"13:18031","name":"Contact Me","absoluteBoundingBox":{"x":6534.0,"y":-203.0,"width":336.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":6535.2099609375,"y":-192.149993896484,"width":228.52490234375,"height":29.6999969482422},"relativeTransform":[[1.0,0.0,48.0],[0.0,1.0,0.0]],"size":{"x":336.0,"y":48.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.113725490868092,"g":0.109803922474384,"b":0.105882354080677,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":48.0,"sizeFraction":0.0},"right":{"pixelOffset":48.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Contact Me","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","textCase":"UPPER","fontVariantPosition":"NORMAL","fontSize":44.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-3.08,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.0,"lineHeightPercent":80.0,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"13:18704":{"type":"COMPONENT","id":"13:18704","name":"Property 1=Desktop","absoluteBoundingBox":{"x":5590.0,"y":244.0,"width":1440.0,"height":736.0},"isolatedAbsoluteRenderBounds":{"x":5590.0,"y":244.0,"width":1440.0,"height":736.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,43.0]],"size":{"x":1440.0,"y":736.0},"fills":[{"opacity":0.5,"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[3.7014711296024e-08,1.29368579387665,-0.293685793876648],[-1.29368579387665,1.38548417183415e-08,1.14684295654297]],"gradientStops":[{"color":{"r":0.95686274766922,"g":0.952941179275513,"b":0.952941179275513,"a":0.0},"position":0.0},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":0.5},"position":0.525895953178406},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":0.723345518112183},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":1.0}],"visible":true}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-43.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["13:18633"],"componentSetId":"13:18966"},"13:18633":{"type":"GROUP","id":"13:18633","name":"Footer / Desktop","absoluteBoundingBox":{"x":5573.0,"y":324.0,"width":1437.0,"height":639.0},"isolatedAbsoluteRenderBounds":{"x":5573.0,"y":324.0,"width":1437.0,"height":639.0},"relativeTransform":[[1.0,0.0,-17.0],[0.0,1.0,80.0]],"size":{"x":1437.0,"y":639.0},"fills":[],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-17.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-17.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["13:18692","13:18688","13:18636","13:18637","13:18642","13:18643","13:18644"]},"13:18644":{"mainComponentId":"13:18028","type":"INSTANCE","id":"13:18644","name":"Text btn","absoluteBoundingBox":{"x":6320.0,"y":324.0,"width":336.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":6320.0,"y":324.0,"width":336.0,"height":48.0},"relativeTransform":[[1.0,0.0,747.0],[0.0,1.0,0.0]],"size":{"x":336.0,"y":48.0},"fills":[],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":730.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-608.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":13,"localID":18036},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":13,"localID":18030},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"13:18029"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":183,"localID":2261},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://drive.google.com/file/d/1XzdfS-A3VE5XWcig1j10T0ddNBS3udBw/view?usp=sharing","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"children":["I13:18644;13:18021"],"componentSetId":"13:18029","componentProperties":{"Property 1":{"value":"default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":13,"localID":18036},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":13,"localID":18030},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"13:18029"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":183,"localID":2261},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://drive.google.com/file/d/1XzdfS-A3VE5XWcig1j10T0ddNBS3udBw/view?usp=sharing","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"size":{"x":336.0,"y":48.0}}},{"key":["Contact Me0"],"value":{"characterStyleOverrides":[],"characters":"Resume.pdf","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"13:18642":{"mainComponentId":"13:18028","type":"INSTANCE","id":"13:18642","name":"Text btn","absoluteBoundingBox":{"x":5610.0,"y":324.0,"width":336.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":5610.0,"y":324.0,"width":336.0,"height":48.0},"relativeTransform":[[1.0,0.0,37.0],[0.0,1.0,0.0]],"size":{"x":336.0,"y":48.0},"fills":[],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-608.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":13,"localID":18036},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":13,"localID":18030},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"13:18029"}],"isDeleted":false,"stateManagementVersion":1}],"children":["I13:18642;13:18021"],"componentSetId":"13:18029","componentProperties":{"Property 1":{"value":"default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":["Contact Me0"],"value":{"style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"mailto:ttwiby@gmail.com","openInNewTab":true},"textCase":"UPPER","fontVariantPosition":"NORMAL","fontSize":44.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-3.08,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.0,"lineHeightPercent":80.0,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"textDecoration":null,"textDecorationSkipInk":null}},{"key":[],"value":{"size":{"x":336.0,"y":48.0}}}]},"13:18637":{"type":"FRAME","id":"13:18637","name":"Frame 4081","absoluteBoundingBox":{"x":5610.0,"y":604.0,"width":1400.0,"height":160.0},"isolatedAbsoluteRenderBounds":{"x":5610.0,"y":604.0,"width":1400.0,"height":160.0},"relativeTransform":[[1.0,0.0,37.0],[0.0,1.0,280.0]],"size":{"x":1400.0,"y":160.0},"fills":[],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-216.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":37.0,"counterAxisAlignItems":"MAX","primaryAxisSizingMode":"FIXED","children":["13:18638","13:18640"]},"13:18638":{"type":"SVG","id":"13:18638","name":"Layer_1","absoluteBoundingBox":{"x":5610.0,"y":604.0,"width":147.0,"height":160.0},"targetAspectRatio":{"x":146.220367431641,"y":158.99690246582},"isolatedAbsoluteRenderBounds":{"x":5610.0,"y":604.0,"width":147.0,"height":160.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":147.0,"y":160.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.41961526870728,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"0bc53201f449236a3e3a66de333199bb049d2e97"},"119:1707":{"mainComponentId":"119:1468","type":"INSTANCE","id":"119:1707","name":"NAV BAR","absoluteBoundingBox":{"x":16463.5,"y":2855.0,"width":375.0,"height":73.0},"isolatedAbsoluteRenderBounds":{"x":16463.5,"y":2855.0,"width":375.0,"height":73.0},"relativeTransform":[[1.0,0.0,-0.5],[0.0,1.0,0.0]],"size":{"x":375.0,"y":73.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-0.5,"sizeFraction":0.0},"right":{"pixelOffset":-0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","scrollBehavior":"FIXED","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":26.0,"paddingRight":24.0,"paddingBottom":26.0,"paddingLeft":24.0,"layoutMode":"HORIZONTAL","itemSpacing":811.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["I119:1707;119:1469","I119:1707;119:1484"],"componentSetId":"119:1467","componentProperties":{"Property 1":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":375.0,"y":73.0}}}]},"217:2202":{"type":"TEXT","id":"217:2202","name":"View the website","absoluteBoundingBox":{"x":16482.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":16482.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-23.0,"sizeFraction":1.0},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2263":{"type":"TEXT","id":"207:2263","name":"View the website","absoluteBoundingBox":{"x":16482.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":16482.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-23.0,"sizeFraction":1.0},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"38:6029":{"type":"COMPONENT","id":"38:6029","name":"Property 1=A good result","overrideKey":"7031:86523","absoluteBoundingBox":{"x":1389.0,"y":944.0,"width":120.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":1389.0,"y":944.0,"width":120.0,"height":120.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":120.0,"y":120.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["38:6030"],"componentSetId":"38:5862"},"207:2244":{"type":"TEXT","id":"207:2244","name":"Download the App","absoluteBoundingBox":{"x":16485.0,"y":3702.0,"width":236.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":16485.0,"y":3702.0,"width":236.0,"height":26.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,847.0]],"size":{"x":236.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":847.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Download the App","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.australianethical.com.au/investments/mobile-app/","openInNewTab":true},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2242":{"type":"TEXT","id":"207:2242","name":"View the website","absoluteBoundingBox":{"x":16483.0,"y":4187.0,"width":760.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":16483.0,"y":4187.0,"width":760.0,"height":26.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,1332.0]],"size":{"x":760.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":404.0,"sizeFraction":1.0},"top":{"pixelOffset":1332.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:258521":{"type":"FRAME","id":"40:258521","name":"Frame 4179","absoluteBoundingBox":{"x":16484.0,"y":7190.0,"width":335.0,"height":186.0},"isolatedAbsoluteRenderBounds":{"x":16484.0,"y":7190.0,"width":335.0,"height":186.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,4335.0]],"size":{"x":335.0,"y":186.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":4335.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0,"clipsContent":true,"children":["62:118218"]},"62:118218":{"type":"RECTANGLE","id":"62:118218","name":"Australian-Ethical-Responsive 1","absoluteBoundingBox":{"x":16495.603515625,"y":7188.0,"width":311.793853759766,"height":186.0},"targetAspectRatio":{"x":927.0,"y":553.0},"isolatedAbsoluteRenderBounds":{"x":16495.603515625,"y":7188.0,"width":311.79296875,"height":186.0},"relativeTransform":[[1.0,0.0,11.603515625],[0.0,1.0,-2.0]],"size":{"x":311.793853759766,"y":186.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"523b0a1f39cd3d95705f44633f210b556f9deb52","originalImageWidth":927,"originalImageHeight":553,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-155.896484375,"sizeFraction":0.5},"right":{"pixelOffset":155.897369384766,"sizeFraction":0.5},"top":{"pixelOffset":-2.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-2.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"40:271480":{"type":"FRAME","id":"40:271480","name":"Image 03","absoluteBoundingBox":{"x":16484.0,"y":7595.0,"width":345.0,"height":186.0},"isolatedAbsoluteRenderBounds":{"x":16484.0,"y":7595.0,"width":345.0,"height":186.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,4740.0]],"size":{"x":345.0,"y":186.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-10.0,"sizeFraction":1.0},"top":{"pixelOffset":4740.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0,"clipsContent":true,"children":["62:118230"]},"40:297308":{"type":"RECTANGLE","id":"40:297308","name":"AE-pprofile_2 2","absoluteBoundingBox":{"x":16483.755859375,"y":6987.0,"width":334.243896484375,"height":190.333343505859},"targetAspectRatio":{"x":1440.0,"y":820.0},"isolatedAbsoluteRenderBounds":{"x":16483.755859375,"y":6987.0,"width":334.244140625,"height":190.33349609375},"relativeTransform":[[1.0,0.0,0.000238239765167236],[0.0,1.0,0.0]],"size":{"x":334.243896484375,"y":190.333343505859},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"82ea4350d5fae90256cf8f598149c72c9682f1ac","originalImageWidth":1440,"originalImageHeight":820,"videoRef":"53a683a39b745a8107e93d7f8b96c5620de2f0dd","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.7560976147652,"sizeFraction":0.0},"right":{"pixelOffset":-21.0000059008598,"sizeFraction":1.0},"top":{"pixelOffset":4132.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0},"80:2114":{"type":"FRAME","id":"80:2114","name":"Frame 4171","absoluteBoundingBox":{"x":16484.5,"y":3338.0,"width":334.0,"height":260.0},"isolatedAbsoluteRenderBounds":{"x":16484.5,"y":3338.0,"width":334.0,"height":260.0},"relativeTransform":[[1.0,0.0,20.5],[0.0,1.0,483.0]],"size":{"x":334.0,"y":260.0},"fills":[],"constraintValues":{"left":{"pixelOffset":20.5,"sizeFraction":0.0},"top":{"pixelOffset":483.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["80:2115"]},"80:2115":{"type":"FRAME","id":"80:2115","name":"Frame 4174","absoluteBoundingBox":{"x":16484.5,"y":3338.0,"width":334.0,"height":260.0},"isolatedAbsoluteRenderBounds":{"x":16484.5,"y":3338.0,"width":334.0,"height":260.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":260.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["80:2116","80:2117"]},"80:2117":{"type":"TEXT","id":"80:2117","name":"Empowering ethical investors with a digital experience that matches their values.","absoluteBoundingBox":{"x":16484.5,"y":3458.0,"width":334.0,"height":140.0},"isolatedAbsoluteRenderBounds":{"x":16485.30078125,"y":3466.23999023438,"width":330.751953125,"height":127.159912109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,120.0]],"size":{"x":334.0,"y":140.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Empowering ethical investors with a digital experience that matches their values.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2116":{"type":"TEXT","id":"80:2116","name":"Australian Ethical App","absoluteBoundingBox":{"x":16484.5,"y":3338.0,"width":334.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":16484.966796875,"y":3347.89990234375,"width":283.76171875,"height":87.800048828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":3.85009717941284,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Australian\nEthical App","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","textCase":"UPPER","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-3.92,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":50.3999977111816,"lineHeightPercent":72.0,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"13:18772":{"type":"TEXT","id":"13:18772","name":"Tom 
Twiby®","absoluteBoundingBox":{"x":7134.0,"y":524.0,"width":787.0,"height":399.0},"isolatedAbsoluteRenderBounds":{"x":7138.39892578125,"y":606.572082519531,"width":524.03564453125,"height":257.427917480469},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,220.0]],"size":{"x":787.0,"y":399.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.113725490868092,"g":0.109803922474384,"b":0.105882354080677,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":13.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":2.17930626869202,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Tom  
Twiby®","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","textCase":"UPPER","fontVariantPosition":"NORMAL","fontSize":175.961547851562,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-12.3173083496094,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":140.769241333008,"lineHeightPercent":64.0,"lineHeightPercentFontSize":80.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:238644":{"type":"FRAME","id":"40:238644","name":"04_Section-02","absoluteBoundingBox":{"x":16484.5,"y":5454.0,"width":334.0,"height":615.0},"isolatedAbsoluteRenderBounds":{"x":16484.5,"y":5454.0,"width":334.0,"height":615.66650390625},"relativeTransform":[[1.0,0.0,20.5],[0.0,1.0,2599.0]],"size":{"x":334.0,"y":615.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.5,"sizeFraction":0.0},"right":{"pixelOffset":-20.5,"sizeFraction":1.0},"top":{"pixelOffset":2599.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["40:238653","40:238646"]},"6:1443":{"type":"COMPONENT","id":"6:1443","name":"Property 1=Project hover","absoluteBoundingBox":{"x":6036.0,"y":-228.0,"width":55.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":6036.0,"y":-228.0,"width":55.0,"height":20.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,63.0]],"size":{"x":55.0,"y":20.0},"fills":[],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":63.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisAlignItems":"MAX","primaryAxisSizingMode":"FIXED","children":["6:1444","6:1445"],"componentSetId":"6:1442"},"62:116966":{"type":"RECTANGLE","id":"62:116966","name":"Australian-Ethical-App 1","absoluteBoundingBox":{"x":16465.5,"y":5448.25537109375,"width":373.0,"height":198.489288330078},"targetAspectRatio":{"x":1400.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":16465.5,"y":5448.25537109375,"width":373.0,"height":198.4892578125},"relativeTransform":[[1.0,0.0,-19.0],[0.0,1.0,-5.7446436882019]],"size":{"x":373.0,"y":198.489288330078},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"3ad9a3d5265897bddd362d144e9127dff888fd6c","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-19.0,"sizeFraction":0.0},"right":{"pixelOffset":20.0,"sizeFraction":1.0},"top":{"pixelOffset":-98.7446436882019,"sizeFraction":0.5},"bottom":{"pixelOffset":99.7446446418762,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"40:258297":{"type":"FRAME","id":"40:258297","name":"Frame 4170","absoluteBoundingBox":{"x":16484.5,"y":3002.0,"width":334.0,"height":298.0},"isolatedAbsoluteRenderBounds":{"x":16484.5,"y":3002.0,"width":334.0,"height":298.0},"relativeTransform":[[1.0,0.0,20.5],[0.0,1.0,147.0]],"size":{"x":334.0,"y":298.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.740178048610687,"g":0.740178048610687,"b":0.740178048610687,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.5,"sizeFraction":0.0},"right":{"pixelOffset":-20.5,"sizeFraction":1.0},"top":{"pixelOffset":147.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["40:283332","40:283358"]},"40:283358":{"type":"RECTANGLE","id":"40:283358","name":"image 1","absoluteBoundingBox":{"x":16177.7822265625,"y":2952.0,"width":640.717590332031,"height":386.0},"targetAspectRatio":{"x":3021.0,"y":1820.0},"isolatedAbsoluteRenderBounds":{"x":16177.7822265625,"y":2952.0,"width":640.7177734375,"height":386.0},"relativeTransform":[[1.0,0.0,-306.717559814453],[0.0,1.0,-50.0]],"size":{"x":640.717590332031,"y":386.0},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"c5e8dc75d0fa9aacfc8e9cdef7acaf44b0592be9","originalImageWidth":1280,"originalImageHeight":720,"videoRef":"1bcffb49fa2916557f6cc32499dec3829f86b192","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":3.0517578125e-05,"sizeFraction":1.0},"top":{"pixelOffset":-50.0,"sizeFraction":0.0},"bottom":{"pixelOffset":38.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"40:283332":{"type":"FRAME","id":"40:283332","name":"Image","absoluteBoundingBox":{"x":16484.5,"y":3002.0,"width":1400.0,"height":496.0},"isolatedAbsoluteRenderBounds":{"x":16484.5,"y":3002.0,"width":1400.0,"height":496.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1400.0,"y":496.0},"fills":[],"visible":false,"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["40:283333"]},"40:50798":{"mainComponentId":"38:6029","type":"INSTANCE","id":"40:50798","name":"Icon Big","absoluteBoundingBox":{"x":16574.25390625,"y":4067.0,"width":69.2537536621094,"height":69.2537536621094},"isolatedAbsoluteRenderBounds":{"x":16574.25390625,"y":4067.0,"width":69.25390625,"height":69.25390625},"relativeTransform":[[1.0,0.0,89.2537536621094],[0.0,1.0,0.0]],"size":{"x":69.2537536621094,"y":69.2537536621094},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.577114641666412,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I40:50798;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.577114641666412,"overrides":[]},"40:50792":{"mainComponentId":"38:6029","type":"INSTANCE","id":"40:50792","name":"Icon Big","absoluteBoundingBox":{"x":16485.0,"y":4067.0,"width":69.2537536621094,"height":69.2537536621094},"isolatedAbsoluteRenderBounds":{"x":16485.0,"y":4067.0,"width":69.25390625,"height":69.25390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":69.2537536621094,"y":69.2537536621094},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.577114641666412,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I40:50792;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.577114641666412,"overrides":[]},"40:50767":{"mainComponentId":"40:50365","type":"INSTANCE","id":"40:50767","name":"Frame 4169","absoluteBoundingBox":{"x":16485.0,"y":3726.0,"width":336.0,"height":319.0},"isolatedAbsoluteRenderBounds":{"x":16485.0,"y":3726.0,"width":336.0,"height":319.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":336.0,"y":319.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I40:50767;40:50366","I40:50767;40:50367"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":336.0,"y":319.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Overview","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"Australian Ethical had a strong brand around purpose-driven investing, but their digital experience wasn't keeping up. Investors relied on outdated vendor platforms, creating a gap between brand promise and reality. We designed a mobile and web app that gave managed fund investors real visibility and control over their investments.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"40:225355":{"type":"FRAME","id":"40:225355","name":"03_Section-01","absoluteBoundingBox":{"x":16484.5,"y":4519.0,"width":334.0,"height":857.0},"isolatedAbsoluteRenderBounds":{"x":16484.5,"y":4519.0,"width":334.0,"height":857.0},"relativeTransform":[[1.0,0.0,20.5],[0.0,1.0,1664.0]],"size":{"x":334.0,"y":857.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.5,"sizeFraction":0.0},"right":{"pixelOffset":-20.5,"sizeFraction":1.0},"top":{"pixelOffset":1664.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["40:225370","80:2133"]},"80:2137":{"type":"TEXT","id":"80:2137","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":16484.5,"y":5352.0,"width":332.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16484.5,"y":5352.0,"width":332.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,476.0]],"size":{"x":332.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2136":{"type":"TEXT","id":"80:2136","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":16484.5,"y":4876.0,"width":334.0,"height":456.0},"isolatedAbsoluteRenderBounds":{"x":16484.830078125,"y":4882.0400390625,"width":329.76171875,"height":450.62646484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":456.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Through ideation sessions with stakeholders, we mapped pain points in the existing experience. Investors had limited portfolio visibility, transactions were clunky (some required downloading and emailing PDF forms), and there was no digital touchpoint that reflected the brand.\n\nWe identified three core user needs: clear access to performance and balances, transparency into ethical impact, and a frictionless experience from sign-up to ongoing management. Personas spanning ages 18 to 78 kept us honest about designing for accessibility and simplicity.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2161":{"type":"TEXT","id":"80:2161","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":16484.0,"y":6692.0,"width":332.0,"height":240.0},"isolatedAbsoluteRenderBounds":{"x":16484.55078125,"y":6698.0400390625,"width":324.6328125,"height":234.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,236.0]],"size":{"x":332.0,"y":240.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We benchmarked against best-in-class finance apps (Spaceship, Up Bank, Coinbase) to identify where we could meet expectations and where we could push beyond them. The direction balanced four principles: modern but ethics-driven, inclusive, information-rich but not overwhelming, and delightful in the details.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2158":{"type":"TEXT","id":"80:2158","name":"Design Direction","absoluteBoundingBox":{"x":16484.0,"y":6401.0,"width":334.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16485.392578125,"y":6406.76513671875,"width":157.2890625,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Design Direction","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:283307":{"type":"FRAME","id":"40:283307","name":"06_Section-04","absoluteBoundingBox":{"x":16482.0,"y":7874.0,"width":339.0,"height":764.0},"isolatedAbsoluteRenderBounds":{"x":16482.0,"y":7874.0,"width":339.0,"height":764.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,5019.0]],"size":{"x":339.0,"y":764.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-18.0,"sizeFraction":1.0},"top":{"pixelOffset":5019.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["40:283308","40:283309"]},"40:283308":{"type":"FRAME","id":"40:283308","name":"Frame 4170","absoluteBoundingBox":{"x":16482.0,"y":7874.0,"width":339.0,"height":243.0},"isolatedAbsoluteRenderBounds":{"x":16482.0,"y":7874.0,"width":339.0,"height":243.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":339.0,"y":243.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0,"clipsContent":true,"children":["62:118234"]},"100:3013":{"type":"FRAME","id":"100:3013","name":"Frame 4171","absoluteBoundingBox":{"x":16484.0,"y":9117.0,"width":334.0,"height":387.0},"isolatedAbsoluteRenderBounds":{"x":16484.0,"y":9117.0,"width":334.0,"height":387.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,327.0]],"size":{"x":334.0,"y":387.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["100:3014","100:3015"]},"40:289424":{"type":"FRAME","id":"40:289424","name":"Frame 4170","absoluteBoundingBox":{"x":16484.0,"y":8790.0,"width":335.0,"height":289.0},"isolatedAbsoluteRenderBounds":{"x":16484.0,"y":8790.0,"width":335.0,"height":289.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":289.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["62:118358"]},"62:118358":{"type":"RECTANGLE","id":"62:118358","name":"Australian-Ethical-User-testing 1","absoluteBoundingBox":{"x":16485.0,"y":8782.6953125,"width":335.0,"height":299.60986328125},"targetAspectRatio":{"x":833.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":16485.0,"y":8782.6953125,"width":335.0,"height":299.609375},"relativeTransform":[[1.0,0.0,1.0],[0.0,1.0,-7.30492973327637]],"size":{"x":335.0,"y":299.60986328125},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"67cd3605d9608332da19f683fa41b9fde1da2a12","originalImageWidth":833,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":1.0,"sizeFraction":0.0},"right":{"pixelOffset":1.0,"sizeFraction":1.0},"top":{"pixelOffset":-151.804929733276,"sizeFraction":0.5},"bottom":{"pixelOffset":147.804933547974,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"User-Testing","ariaAttributes":{},"interactions":[]},"47:112528":{"type":"GROUP","id":"47:112528","name":"07_End Section","absoluteBoundingBox":{"x":16482.0,"y":9732.0,"width":334.0,"height":648.759765625},"isolatedAbsoluteRenderBounds":{"x":16482.0,"y":9732.0,"width":334.0,"height":649.8232421875},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,6877.0]],"size":{"x":334.0,"y":648.759765625},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"top":{"pixelOffset":6877.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["40:289440","48:112763","48:112764","48:112765","48:112766"]},"48:112764":{"mainComponentId":"38:6029","type":"INSTANCE","id":"48:112764","name":"Icon Big","absoluteBoundingBox":{"x":16563.33984375,"y":9732.0,"width":50.6264839172363,"height":50.6264839172363},"isolatedAbsoluteRenderBounds":{"x":16563.33984375,"y":9732.0,"width":50.626953125,"height":50.626953125},"relativeTransform":[[1.0,0.0,81.33984375],[0.0,1.0,0.0]],"size":{"x":50.6264839172363,"y":50.6264839172363},"fills":[],"constraintValues":{"left":{"pixelOffset":5.58984375,"sizeFraction":0.25},"top":{"pixelOffset":6877.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I48:112764;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"119:1353":{"type":"SVG","id":"119:1353","name":"Layer_1","absoluteBoundingBox":{"x":5642.0,"y":3423.0,"width":20.0,"height":21.0},"targetAspectRatio":{"x":146.220367431641,"y":158.99690246582},"isolatedAbsoluteRenderBounds":{"x":5642.0,"y":3423.0,"width":20.0,"height":21.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,26.0]],"size":{"x":20.0,"y":21.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.41961526870728,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Logo","ariaAttributes":{},"interactions":[{"id":{"sessionID":119,"localID":1916},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"hash":"9eb796fb1a9b8abb59ebf8a5edb1cda7b74eb303"},"119:1706":{"mainComponentId":"119:1468","type":"INSTANCE","id":"119:1706","name":"NAV BAR","absoluteBoundingBox":{"x":16024.5,"y":2855.0,"width":375.0,"height":73.0},"isolatedAbsoluteRenderBounds":{"x":16024.5,"y":2855.0,"width":375.0,"height":73.0},"relativeTransform":[[1.0,0.0,-0.5],[0.0,1.0,0.0]],"size":{"x":375.0,"y":73.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-0.5,"sizeFraction":0.0},"right":{"pixelOffset":-0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","scrollBehavior":"FIXED","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":26.0,"paddingRight":24.0,"paddingBottom":26.0,"paddingLeft":24.0,"layoutMode":"HORIZONTAL","itemSpacing":811.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["I119:1706;119:1469","I119:1706;119:1484"],"componentSetId":"119:1467","componentProperties":{"Property 1":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":375.0,"y":73.0}}}]},"62:118217":{"type":"RECTANGLE","id":"62:118217","name":"Australian-Ethical-Responsive 1","absoluteBoundingBox":{"x":15217.0,"y":7257.0,"width":687.0,"height":374.0},"targetAspectRatio":{"x":519.0,"y":282.0},"isolatedAbsoluteRenderBounds":{"x":15217.0,"y":7257.0,"width":687.0,"height":374.0},"relativeTransform":[[1.0,0.0,37.0],[0.0,1.0,31.0]],"size":{"x":687.0,"y":374.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"523b0a1f39cd3d95705f44633f210b556f9deb52","imageTransform":[[0.949719071388245,0.0,0.0251404698938131],[0.0,0.865030646324158,0.0674846619367599]],"originalImageWidth":927,"originalImageHeight":553,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":37.0,"sizeFraction":0.0},"right":{"pixelOffset":-36.0,"sizeFraction":1.0},"top":{"pixelOffset":-187.0,"sizeFraction":0.5},"bottom":{"pixelOffset":187.0,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"217:2201":{"type":"TEXT","id":"217:2201","name":"View the website","absoluteBoundingBox":{"x":16043.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":16043.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-23.0,"sizeFraction":1.0},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2269":{"type":"TEXT","id":"207:2269","name":"View the website","absoluteBoundingBox":{"x":16043.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":16043.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-23.0,"sizeFraction":1.0},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2770":{"type":"FRAME","id":"100:2770","name":"Image 03","absoluteBoundingBox":{"x":16045.0,"y":7593.0,"width":335.0,"height":181.0},"isolatedAbsoluteRenderBounds":{"x":16045.0,"y":7593.0,"width":335.0,"height":181.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,4738.0]],"size":{"x":335.0,"y":181.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":4738.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0,"clipsContent":true,"children":["100:2771"]},"40:289440":{"mainComponentId":"40:50365","type":"INSTANCE","id":"40:289440","name":"Frame 4184","absoluteBoundingBox":{"x":16482.0,"y":9807.759765625,"width":334.0,"height":573.0},"isolatedAbsoluteRenderBounds":{"x":16482.0,"y":9807.759765625,"width":334.0,"height":574.0634765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,75.759765625]],"size":{"x":334.0,"y":573.0},"fills":[],"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"top":{"pixelOffset":6952.759765625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I40:289440;40:50366","I40:289440;40:50367"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4184","size":{"x":334.0,"y":573.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Outcome","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"We transformed Australian Ethical's digital presence from a disconnected vendor experience to a cohesive, branded app. The design system provided a scalable foundation for future features, and the motion language established a quality bar for the product going forward.","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":34.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineHeightPercent":null,"lineHeightPercentFontSize":null,"lineHeightPx":null,"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"100:2771":{"type":"RECTANGLE","id":"100:2771","name":"Australian-Ethical-onboarding 1","absoluteBoundingBox":{"x":16045.4326171875,"y":7593.0,"width":340.134216308594,"height":181.0},"targetAspectRatio":{"x":1400.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":16045.4326171875,"y":7593.0,"width":340.1337890625,"height":181.0},"relativeTransform":[[1.0,0.0,0.4326171875],[0.0,1.0,0.0]],"size":{"x":340.134216308594,"y":181.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"07cab4d5b568cf3fce3b2b5ef3a9d93239a50b64","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-167.0673828125,"sizeFraction":0.5},"right":{"pixelOffset":173.066833496094,"sizeFraction":0.5},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2769":{"type":"RECTANGLE","id":"100:2769","name":"AE-pprofile_2 2","absoluteBoundingBox":{"x":16045.390625,"y":6982.0,"width":334.609344482422,"height":190.541442871094},"targetAspectRatio":{"x":1440.0,"y":820.0},"isolatedAbsoluteRenderBounds":{"x":16045.390625,"y":6982.0,"width":334.609375,"height":190.54150390625},"relativeTransform":[[1.0,0.0,6.85453414916992e-07],[0.0,1.0,9.09494701772928e-13]],"size":{"x":334.609344482422,"y":190.541442871094},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"82ea4350d5fae90256cf8f598149c72c9682f1ac","originalImageWidth":1440,"originalImageHeight":820,"videoRef":"53a683a39b745a8107e93d7f8b96c5620de2f0dd","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.3906256854534,"sizeFraction":0.0},"right":{"pixelOffset":-20.0000298321247,"sizeFraction":1.0},"top":{"pixelOffset":4127,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0},"100:2766":{"type":"FRAME","id":"100:2766","name":"Image 02","absoluteBoundingBox":{"x":16045.0,"y":7392.0,"width":335.0,"height":181.0},"isolatedAbsoluteRenderBounds":{"x":16045.0,"y":7392.0,"width":335.0,"height":181.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,4537.0]],"size":{"x":335.0,"y":181.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":4537.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0,"clipsContent":true,"children":["100:2767"]},"80:2159":{"type":"FRAME","id":"80:2159","name":"Frame 4168","absoluteBoundingBox":{"x":16484.0,"y":6456.0,"width":334.0,"height":476.0},"isolatedAbsoluteRenderBounds":{"x":16484.0,"y":6456.0,"width":334.0,"height":476.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":334.0,"y":476.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["80:2160","80:2161"]},"8:4253":{"type":"TEXT","id":"8:4253","name":"Default / Bold / Subheadline","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":100.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":100.0,"height":100.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":100.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.768627464771271,"g":0.768627464771271,"b":0.768627464771271,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"0px  ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"SF Pro Text","fontPostScriptName":"SFProText-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.239999994635582,"letterSpacingValue":-0.239999994635582,"letterSpacingUnit":"PIXELS","lineHeightPx":20.0,"lineHeightPercent":113.777778625488,"lineHeightPercentFontSize":133.33332824707,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2755":{"type":"TEXT","id":"100:2755","name":"Empowering ethical investors with a digital experience that matches their values.","absoluteBoundingBox":{"x":16045.5,"y":3458.0,"width":334.0,"height":140.0},"isolatedAbsoluteRenderBounds":{"x":16046.2998046875,"y":3466.23999023438,"width":330.751953125,"height":127.159912109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,120.0]],"size":{"x":334.0,"y":140.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Empowering ethical investors with a digital experience that matches their values.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2762":{"type":"FRAME","id":"100:2762","name":"04_Section-02","absoluteBoundingBox":{"x":16045.5,"y":5454.0,"width":334.0,"height":615.0},"isolatedAbsoluteRenderBounds":{"x":16045.5,"y":5454.0,"width":334.0,"height":615.66650390625},"relativeTransform":[[1.0,0.0,20.5],[0.0,1.0,2599.0]],"size":{"x":334.0,"y":615.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.5,"sizeFraction":0.0},"right":{"pixelOffset":-20.5,"sizeFraction":1.0},"top":{"pixelOffset":2599.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2763","100:2765"]},"40:50763":{"type":"FRAME","id":"40:50763","name":"Frame 4168","absoluteBoundingBox":{"x":15084.0,"y":-6222.0,"width":760.0,"height":404.0},"isolatedAbsoluteRenderBounds":{"x":15084.0,"y":-6222.0,"width":760.0,"height":404.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":760.0,"y":404.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["40:50764","40:50765"]},"40:258335":{"type":"FRAME","id":"40:258335","name":"Image 02","absoluteBoundingBox":{"x":15181.0,"y":7717.0,"width":759.0,"height":424.0},"isolatedAbsoluteRenderBounds":{"x":15181.0,"y":7717.0,"width":759.0,"height":424.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,4862.0]],"size":{"x":759.0,"y":424.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":4862.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["62:118225"]},"80:2167":{"type":"FRAME","id":"80:2167","name":"Frame 4171","absoluteBoundingBox":{"x":11908.0,"y":7528.0,"width":1127.0,"height":199.0},"isolatedAbsoluteRenderBounds":{"x":11908.0,"y":7528.0,"width":1127.0,"height":199.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,655.0]],"size":{"x":1127.0,"y":199.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["80:2168","80:2169"]},"100:3016":{"type":"TEXT","id":"100:3016","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":16484.0,"y":9172.0,"width":334.0,"height":288.0},"isolatedAbsoluteRenderBounds":{"x":16484.330078125,"y":9178.0400390625,"width":327.287109375,"height":282.626953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":288.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We ran two rounds of testing with 16 participants (aged 18 to 78) alongside development sprints. The first round surfaced usability issues in onboarding and data visualisation, which we iterated on and re-tested. Users responded positively to dashboard clarity and overall polish, and pushed us to surface more portfolio company detail, shaping the post-MVP roadmap.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2763":{"type":"FRAME","id":"100:2763","name":"Frame 4170","absoluteBoundingBox":{"x":16045.5,"y":5454.0,"width":334.0,"height":186.0},"isolatedAbsoluteRenderBounds":{"x":16045.5,"y":5454.0,"width":334.0,"height":186.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":186.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0,"clipsContent":true,"children":["100:2764"]},"100:2764":{"type":"RECTANGLE","id":"100:2764","name":"Australian-Ethical-App 1","absoluteBoundingBox":{"x":16026.5,"y":5448.25537109375,"width":373.0,"height":198.489288330078},"targetAspectRatio":{"x":1400.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":16026.5,"y":5448.25537109375,"width":373.0,"height":198.4892578125},"relativeTransform":[[1.0,0.0,-19.0],[0.0,1.0,-5.7446436882019]],"size":{"x":373.0,"y":198.489288330078},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"3ad9a3d5265897bddd362d144e9127dff888fd6c","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-19.0,"sizeFraction":0.0},"right":{"pixelOffset":20.0,"sizeFraction":1.0},"top":{"pixelOffset":-98.7446436882019,"sizeFraction":0.5},"bottom":{"pixelOffset":99.7446446418762,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2747":{"type":"FRAME","id":"100:2747","name":"Frame 4170","absoluteBoundingBox":{"x":16045.5,"y":3002.0,"width":334.0,"height":298.0},"isolatedAbsoluteRenderBounds":{"x":16045.5,"y":3002.0,"width":334.0,"height":298.0},"relativeTransform":[[1.0,0.0,20.5],[0.0,1.0,147.0]],"size":{"x":334.0,"y":298.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.740178048610687,"g":0.740178048610687,"b":0.740178048610687,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.5,"sizeFraction":0.0},"right":{"pixelOffset":-20.5,"sizeFraction":1.0},"top":{"pixelOffset":147.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2749","100:2751"]},"40:289439":{"mainComponentId":"40:50761","type":"INSTANCE","id":"40:289439","name":"Frame 4184","absoluteBoundingBox":{"x":15182.0,"y":10527.0,"width":758.0,"height":639.0},"isolatedAbsoluteRenderBounds":{"x":15182.0,"y":10527.0,"width":758.0,"height":639.0},"relativeTransform":[[1.0,0.0,2.0],[0.0,1.0,133.0]],"size":{"x":758.0,"y":639.0},"fills":[],"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":7672.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I40:289439;40:50762","I40:289439;40:50763"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Single Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4184","primaryAxisSizingMode":"FIXED","size":{"x":758.0,"y":639.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Outcome","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"We transformed Australian Ethical's digital presence from a disconnected vendor experience to a cohesive, branded app. The design system provided a scalable foundation for future features, and the motion language established a quality bar for the product going forward.","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":44.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineHeightPercent":null,"lineHeightPercentFontSize":null,"lineHeightPx":null,"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"100:2749":{"type":"FRAME","id":"100:2749","name":"Image","absoluteBoundingBox":{"x":16045.5,"y":3002.0,"width":1400.0,"height":496.0},"isolatedAbsoluteRenderBounds":{"x":16045.5,"y":3002.0,"width":1400.0,"height":496.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1400.0,"y":496.0},"fills":[],"visible":false,"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2750"]},"100:2756":{"type":"FRAME","id":"100:2756","name":"02_Intro Body","absoluteBoundingBox":{"x":16045.0,"y":3726.0,"width":337.0,"height":727.253784179688},"isolatedAbsoluteRenderBounds":{"x":16045.0,"y":3726.0,"width":337.0,"height":727.25390625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,871.0]],"size":{"x":337.0,"y":727.253784179688},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-18.0,"sizeFraction":1.0},"top":{"pixelOffset":871.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":22.0,"counterAxisSizingMode":"FIXED","children":["100:2757","100:2758","100:2761"]},"207:2256":{"type":"TEXT","id":"207:2256","name":"View the website","absoluteBoundingBox":{"x":16482.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":16482.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-23.0,"sizeFraction":1.0},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2532":{"type":"FRAME","id":"100:2532","name":"Frame 4170","absoluteBoundingBox":{"x":10405.0,"y":6873.0,"width":1400.0,"height":745.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":6873.0,"width":1400.0,"height":745.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1400.0,"y":745.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2533"]},"40:283306":{"mainComponentId":"40:50336","type":"INSTANCE","id":"40:283306","name":"Frame 4171","absoluteBoundingBox":{"x":15180.0,"y":9115.0,"width":760.0,"height":291.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":9115.0,"width":760.0,"height":291.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,462.0]],"size":{"x":760.0,"y":291.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I40:283306;40:50337","I40:283306;40:50338"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Tablet","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4171","size":{"x":760.0,"y":291.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Design System & Responsive Execution","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"We built a modular design system (molecules, compounds, elements) scaling across mobile, tablet, and desktop, with 100+ components and 13 modules. Accessibility was baked in, with the colour palette meeting AA and AAA contrast standards.\n\nWe created a set of motion guidelines around three principles: delight, educate, or focus the user. We standardised easing curves (Quart in/out) and kept transitions under 400ms.","lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"100:2760":{"mainComponentId":"38:6029","type":"INSTANCE","id":"100:2760","name":"Icon Big","absoluteBoundingBox":{"x":16134.25390625,"y":4067.0,"width":69.2537536621094,"height":69.2537536621094},"isolatedAbsoluteRenderBounds":{"x":16134.25390625,"y":4067.0,"width":69.25390625,"height":69.25390625},"relativeTransform":[[1.0,0.0,89.2537536621094],[0.0,1.0,0.0]],"size":{"x":69.2537536621094,"y":69.2537536621094},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.577114641666412,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2760;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.577114641666412,"overrides":[]},"100:2757":{"mainComponentId":"40:50365","type":"INSTANCE","id":"100:2757","name":"Frame 4169","absoluteBoundingBox":{"x":16045.0,"y":3726.0,"width":337.0,"height":319.0},"isolatedAbsoluteRenderBounds":{"x":16045.0,"y":3726.0,"width":337.0,"height":319.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":337.0,"y":319.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2757;40:50366","I100:2757;40:50367"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":337.0,"y":319.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Overview","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"Australian Ethical had a strong brand around purpose-driven investing, but their digital experience wasn't keeping up. Investors relied on outdated vendor platforms, creating a gap between brand promise and reality. We designed a mobile and web app that gave managed fund investors real visibility and control over their investments.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"100:2737":{"type":"FRAME","id":"100:2737","name":"03_Section-01","absoluteBoundingBox":{"x":16045.5,"y":4519.0,"width":334.0,"height":857.0},"isolatedAbsoluteRenderBounds":{"x":16045.5,"y":4519.0,"width":334.0,"height":857.0},"relativeTransform":[[1.0,0.0,20.5],[0.0,1.0,1664.0]],"size":{"x":334.0,"y":857.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.5,"sizeFraction":0.0},"right":{"pixelOffset":-20.5,"sizeFraction":1.0},"top":{"pixelOffset":1664.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2738","100:2741"]},"62:118230":{"type":"RECTANGLE","id":"62:118230","name":"Australian-Ethical-onboarding 1","absoluteBoundingBox":{"x":16487.0,"y":7599.0,"width":345.0,"height":186.0},"targetAspectRatio":{"x":1400.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":16487.0,"y":7599.0,"width":345.0,"height":186.0},"relativeTransform":[[1.0,0.0,3.0],[0.0,1.0,4.0]],"size":{"x":345.0,"y":186.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"07cab4d5b568cf3fce3b2b5ef3a9d93239a50b64","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":3.0,"sizeFraction":0.0},"right":{"pixelOffset":3.0,"sizeFraction":1.0},"top":{"pixelOffset":-89.0,"sizeFraction":0.5},"bottom":{"pixelOffset":97.0,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2741":{"type":"FRAME","id":"100:2741","name":"Frame 4171","absoluteBoundingBox":{"x":16045.5,"y":4821.0,"width":334.0,"height":555.0},"isolatedAbsoluteRenderBounds":{"x":16045.5,"y":4821.0,"width":334.0,"height":555.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,302.0]],"size":{"x":334.0,"y":555.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["100:2742","100:2743"]},"100:2745":{"type":"TEXT","id":"100:2745","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":16045.5,"y":5352.0,"width":332.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16045.5,"y":5352.0,"width":332.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,476.0]],"size":{"x":332.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"62:118225":{"type":"RECTANGLE","id":"62:118225","name":"Australian-Ethical-Funds 1","absoluteBoundingBox":{"x":15162.0,"y":7539.0,"width":807.0,"height":793.0},"targetAspectRatio":{"x":807.0,"y":793.0},"isolatedAbsoluteRenderBounds":{"x":15162.0,"y":7539.0,"width":807.0,"height":793.0},"relativeTransform":[[1.0,0.0,-19.0],[0.0,1.0,-178.0]],"size":{"x":807.0,"y":793.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"6aa3776bf2c98f716339883f9016ff63b72a155c","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-19.0,"sizeFraction":0.0},"right":{"pixelOffset":29.0,"sizeFraction":1.0},"top":{"pixelOffset":-390.0,"sizeFraction":0.5},"bottom":{"pixelOffset":403.0,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2744":{"type":"TEXT","id":"100:2744","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":16045.5,"y":4876.0,"width":334.0,"height":456.0},"isolatedAbsoluteRenderBounds":{"x":16045.830078125,"y":4882.0400390625,"width":329.7607421875,"height":450.62646484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":456.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Through ideation sessions with stakeholders, we mapped pain points in the existing experience. Investors had limited portfolio visibility, transactions were clunky (some required downloading and emailing PDF forms), and there was no digital touchpoint that reflected the brand.\n\nWe identified three core user needs: clear access to performance and balances, transparency into ethical impact, and a frictionless experience from sign-up to ongoing management. Personas spanning ages 18 to 78 kept us honest about designing for accessibility and simplicity.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2732":{"type":"FRAME","id":"100:2732","name":"Frame 4171","absoluteBoundingBox":{"x":16045.0,"y":6402.0,"width":335.0,"height":531.0},"isolatedAbsoluteRenderBounds":{"x":16045.0,"y":6402.0,"width":335.0,"height":531.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,219.0]],"size":{"x":335.0,"y":531.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["100:2733","100:2734"]},"100:2735":{"type":"TEXT","id":"100:2735","name":"I led the visual direction, approaching the brand through an experiential lens rather than just applying guidelines to screens. The concept was rooted in nature, using Australia's environment to inform grid systems, colour, motion, and shape language.","absoluteBoundingBox":{"x":16045.0,"y":6457.0,"width":335.0,"height":216.0},"isolatedAbsoluteRenderBounds":{"x":16045.29296875,"y":6463.0400390625,"width":326.76953125,"height":186.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":216.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I led the visual direction, approaching the brand through an experiential lens rather than just applying guidelines to screens. The concept was rooted in nature, using Australia's environment to inform grid systems, colour, motion, and shape language.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2733":{"type":"TEXT","id":"100:2733","name":"Design Direction","absoluteBoundingBox":{"x":16045.0,"y":6402.0,"width":335.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16046.3935546875,"y":6407.76513671875,"width":157.2890625,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Design Direction","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2728":{"mainComponentId":"40:50365","type":"INSTANCE","id":"100:2728","name":"Frame 4171","absoluteBoundingBox":{"x":16043.0,"y":8155.0,"width":334.0,"height":483.0},"isolatedAbsoluteRenderBounds":{"x":16043.0,"y":8155.0,"width":334.0,"height":483.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,281.0]],"size":{"x":334.0,"y":483.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2728;40:50366","I100:2728;40:50367"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4171","size":{"x":334.0,"y":483.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Design System & Responsive Execution","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"We built a modular design system (molecules, compounds, elements) scaling across mobile, tablet, and desktop, with 100+ components and 13 modules. Accessibility was baked in, with the colour palette meeting AA and AAA contrast standards.\n\nWe created a set of motion guidelines around three principles: delight, educate, or focus the user. We standardised easing curves (Quart in/out) and kept transitions under 400ms.","lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"100:2729":{"type":"FRAME","id":"100:2729","name":"05_Section-03","absoluteBoundingBox":{"x":16045.0,"y":6183.0,"width":335.0,"height":750.0},"isolatedAbsoluteRenderBounds":{"x":16045.0,"y":6183.0,"width":335.0,"height":750.92333984375},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,3328.0]],"size":{"x":335.0,"y":750.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":3328.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2730","100:2732"]},"48:112781":{"type":"RECTANGLE","id":"48:112781","name":"Rectangle 2475","absoluteBoundingBox":{"x":16415.0,"y":9656.0,"width":461.0,"height":1625.0},"isolatedAbsoluteRenderBounds":{"x":16415.0,"y":9656.0,"width":461.0,"height":1625.0},"relativeTransform":[[1.0,0.0,-49.0],[0.0,1.0,6801.0]],"size":{"x":461.0,"y":1625.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.952941179275513,"b":0.952941179275513,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-49.0,"sizeFraction":0.0},"right":{"pixelOffset":37.0,"sizeFraction":1.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2726":{"type":"FRAME","id":"100:2726","name":"Frame 4170","absoluteBoundingBox":{"x":16043.0,"y":7874.0,"width":339.0,"height":243.0},"isolatedAbsoluteRenderBounds":{"x":16043.0,"y":7874.0,"width":339.0,"height":243.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":339.0,"y":243.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0,"clipsContent":true,"children":["100:2727"]},"6:1445":{"type":"TEXT","id":"6:1445","name":"Projects","absoluteBoundingBox":{"x":6036.0,"y":-228.0,"width":55.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":6037.2001953125,"y":-222.880004882812,"width":52.81005859375,"height":13.5466766357422},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":55.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0610163770616055,"g":0.0610163770616055,"b":0.0610163770616055,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Projects","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"40:50339":{"type":"TEXT","id":"40:50339","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":12979.0,"y":-5547.0,"width":760.0,"height":312.0},"isolatedAbsoluteRenderBounds":{"x":12979.5498046875,"y":-5540.9599609375,"width":753.9619140625,"height":258.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":312.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity.\n\nFrom these sessions, we identified three core user needs:\nQuick, clear access to portfolio performance and balances\nTransparency into where their money was going and the ethical impact\nA frictionless experience from sign-up through to ongoing account management\n\n","lineIndentations":[0,0,0,1,1,1,0,0],"lineTypes":["NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2250":{"type":"TEXT","id":"207:2250","name":"View the website","absoluteBoundingBox":{"x":10403.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":10403.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-8.0,"sizeFraction":0.25},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:3035":{"type":"FRAME","id":"100:3035","name":"Frame 4168","absoluteBoundingBox":{"x":16045.0,"y":9172.0,"width":334.0,"height":332.0},"isolatedAbsoluteRenderBounds":{"x":16045.0,"y":9172.0,"width":334.0,"height":332.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":334.0,"y":332.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["100:3036","100:3037"]},"100:3036":{"type":"TEXT","id":"100:3036","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":16045.0,"y":9172.0,"width":334.0,"height":288.0},"isolatedAbsoluteRenderBounds":{"x":16045.330078125,"y":9178.0400390625,"width":327.2880859375,"height":282.626953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":288.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We ran two rounds of testing with 16 participants (aged 18 to 78) alongside development sprints. The first round surfaced usability issues in onboarding and data visualisation, which we iterated on and re-tested. Users responded positively to dashboard clarity and overall polish, and pushed us to surface more portfolio company detail, shaping the post-MVP roadmap.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:1991":{"type":"GROUP","id":"80:1991","name":"07_End Section","absoluteBoundingBox":{"x":12027.0,"y":12605.0,"width":691.0,"height":837.0},"isolatedAbsoluteRenderBounds":{"x":12027.0,"y":12605.0,"width":691.0,"height":838.6298828125},"relativeTransform":[[1.0,0.0,138.0],[0.0,1.0,9750.0]],"size":{"x":691.0,"y":837.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":37.9999970197678,"sizeFraction":0.0833333358168602},"top":{"pixelOffset":9750.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["80:1992","80:1993","80:1994","80:1995","80:1996"]},"100:2740":{"type":"RECTANGLE","id":"100:2740","name":"Australian-Ethical-Wireframing 1","absoluteBoundingBox":{"x":15954.5,"y":4511.0,"width":516.0,"height":275.0},"targetAspectRatio":{"x":1400.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":15954.5,"y":4511.0,"width":516.0,"height":275.0},"relativeTransform":[[1.0,0.0,0.353515625],[0.0,1.0,85.8818359375]],"size":{"x":516.0,"y":275.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"6c14d359b9835ff8238873d866ce9ebe42745cae","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.353515625,"sizeFraction":0.0},"bottom":{"pixelOffset":-31.9579162597656,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2723":{"type":"RECTANGLE","id":"100:2723","name":"Australian-Ethical-User-testing 1","absoluteBoundingBox":{"x":16046.0,"y":8782.6953125,"width":335.0,"height":299.60986328125},"targetAspectRatio":{"x":833.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":16046.0,"y":8782.6953125,"width":335.0,"height":299.609375},"relativeTransform":[[1.0,0.0,1.0],[0.0,1.0,-7.3046875]],"size":{"x":335.0,"y":299.60986328125},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"67cd3605d9608332da19f683fa41b9fde1da2a12","originalImageWidth":833,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":1.0,"sizeFraction":0.0},"right":{"pixelOffset":1.0,"sizeFraction":1.0},"top":{"pixelOffset":-151.8046875,"sizeFraction":0.5},"bottom":{"pixelOffset":147.80517578125,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"User-Testing","ariaAttributes":{},"interactions":[]},"100:2720":{"mainComponentId":"38:6039","type":"INSTANCE","id":"100:2720","name":"Icon Big","absoluteBoundingBox":{"x":16280.28515625,"y":9732.0,"width":50.6264839172363,"height":50.6264839172363},"isolatedAbsoluteRenderBounds":{"x":16280.28515625,"y":9732.0,"width":50.626953125,"height":50.626953125},"relativeTransform":[[1.0,0.0,237.28515625],[0.0,1.0,0.0]],"size":{"x":50.6264839172363,"y":50.6264839172363},"fills":[],"constraintValues":{"left":{"pixelOffset":67.78515625,"sizeFraction":0.5},"top":{"pixelOffset":6877.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2720;7031:86556"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"100:2750":{"type":"RECTANGLE","id":"100:2750","name":"144 1","absoluteBoundingBox":{"x":16615.5,"y":2726.0,"width":830.0,"height":1048.0},"isolatedAbsoluteRenderBounds":{"x":16615.5,"y":2726.0,"width":830.0,"height":1048.0},"relativeTransform":[[1.0,0.0,570.0],[0.0,1.0,-276.0]],"size":{"x":830.0,"y":1048.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"c22d6ac90022a2f076d7a3152828c071cef612cd","imageTransform":[[0.528554558753967,0.0,0.235003113746643],[0.0,0.999999940395355,4.03519351266368e-08]],"filters":{"exposure":0.144067794084549,"contrast":0.211016952991486,"saturation":0.533898293972015},"originalImageWidth":4096,"originalImageHeight":2731,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"constraints":{"vertical":"TOP_BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":-276.0,"sizeFraction":0.0},"bottom":{"pixelOffset":276.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.06676185131073,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2717":{"mainComponentId":"38:5863","type":"INSTANCE","id":"100:2717","name":"Icon Big","absoluteBoundingBox":{"x":16046.259765625,"y":9732.0,"width":50.6264839172363,"height":50.6264839172363},"isolatedAbsoluteRenderBounds":{"x":16046.259765625,"y":9732.0,"width":50.626953125,"height":50.626953125},"relativeTransform":[[1.0,0.0,3.259765625],[0.0,1.0,0.0]],"size":{"x":50.6264839172363,"y":50.6264839172363},"fills":[],"constraintValues":{"left":{"pixelOffset":21.259765625,"sizeFraction":0.0},"top":{"pixelOffset":6877.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2717;988:15374"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"100:2716":{"mainComponentId":"40:50365","type":"INSTANCE","id":"100:2716","name":"Frame 4184","absoluteBoundingBox":{"x":16043.0,"y":9807.759765625,"width":334.0,"height":573.0},"isolatedAbsoluteRenderBounds":{"x":16043.0,"y":9807.759765625,"width":334.0,"height":574.0634765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,75.759765625]],"size":{"x":334.0,"y":573.0},"fills":[],"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"top":{"pixelOffset":6952.759765625,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2716;40:50366","I100:2716;40:50367"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4184","size":{"x":334.0,"y":573.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Outcome","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"We transformed Australian Ethical's digital presence from a disconnected vendor experience to a cohesive, branded app. The design system provided a scalable foundation for future features, and the motion language established a quality bar for the product going forward.","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":34.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":37.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineHeightPercent":null,"lineHeightPercentFontSize":null,"lineHeightPx":null,"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"100:2730":{"type":"FRAME","id":"100:2730","name":"Frame 4170","absoluteBoundingBox":{"x":16045.0,"y":6183.0,"width":335.0,"height":181.0},"isolatedAbsoluteRenderBounds":{"x":16045.0,"y":6183.0,"width":335.0,"height":181.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":181.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0,"clipsContent":true,"children":["100:2731"]},"100:3033":{"type":"FRAME","id":"100:3033","name":"Frame 4171","absoluteBoundingBox":{"x":16045.0,"y":9117.0,"width":334.0,"height":387.0},"isolatedAbsoluteRenderBounds":{"x":16045.0,"y":9117.0,"width":334.0,"height":387.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,327.0]],"size":{"x":334.0,"y":387.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["100:3034","100:3035"]},"62:116955":{"type":"RECTANGLE","id":"62:116955","name":"Australian-Ethical-Wireframing 1","absoluteBoundingBox":{"x":15089.0,"y":4299.0,"width":892.0,"height":475.0},"targetAspectRatio":{"x":892.0,"y":475.0},"isolatedAbsoluteRenderBounds":{"x":15089.0,"y":4299.0,"width":892.0,"height":475.0},"relativeTransform":[[1.0,0.0,0.353515625],[0.0,1.0,77.8818359375]],"size":{"x":892.0,"y":475.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"6c14d359b9835ff8238873d866ce9ebe42745cae","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.353515625,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0421142578125,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2743":{"type":"FRAME","id":"100:2743","name":"Frame 4168","absoluteBoundingBox":{"x":16045.5,"y":4876.0,"width":334.0,"height":500.0},"isolatedAbsoluteRenderBounds":{"x":16045.5,"y":4876.0,"width":334.0,"height":500.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":334.0,"y":500.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["100:2744","100:2745"]},"207:2262":{"type":"TEXT","id":"207:2262","name":"View the website","absoluteBoundingBox":{"x":15179.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":15179.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-48.0,"sizeFraction":0.5},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2268":{"type":"TEXT","id":"207:2268","name":"View the website","absoluteBoundingBox":{"x":15179.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":15179.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-48.0,"sizeFraction":0.5},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"119:1704":{"mainComponentId":"119:1453","type":"INSTANCE","id":"119:1704","name":"NAV BAR","absoluteBoundingBox":{"x":14297.0,"y":2855.0,"width":800.0,"height":73.0},"isolatedAbsoluteRenderBounds":{"x":14297.0,"y":2855.0,"width":800.0,"height":73.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":73.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","scrollBehavior":"FIXED","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":26.0,"paddingRight":24.0,"paddingBottom":26.0,"paddingLeft":24.0,"layoutMode":"HORIZONTAL","itemSpacing":811.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["I119:1704;119:1353","I119:1704;119:1355"],"componentSetId":"119:1467","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":800.0,"y":73.0}}}]},"217:2197":{"type":"TEXT","id":"217:2197","name":"View the website","absoluteBoundingBox":{"x":15179.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":15179.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-48.0,"sizeFraction":0.5},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"45:103895":{"type":"RECTANGLE","id":"45:103895","name":"josh-withers-UN_W3z4D0pw-unsplash 1","absoluteBoundingBox":{"x":15180.4091796875,"y":5597.142578125,"width":2160.47583007812,"height":1619.27453613281},"isolatedAbsoluteRenderBounds":{"x":15180.4091796875,"y":5597.142578125,"width":2160.4755859375,"height":1619.2744140625},"relativeTransform":[[1.0,0.0,-0.0908203125],[0.0,1.0,-285.857421875]],"size":{"x":2160.47583007812,"y":1619.27453613281},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"0ac11733a7bfb2fa77231ccd7ff5f950831e6d45","originalImageWidth":3992,"originalImageHeight":2992,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":-0.0908203125,"sizeFraction":0.0},"top":{"pixelOffset":-285.857421875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.06676185131073,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"207:2248":{"type":"TEXT","id":"207:2248","name":"View the website","absoluteBoundingBox":{"x":15179.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":15179.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-48.0,"sizeFraction":0.5},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2119":{"type":"FRAME","id":"80:2119","name":"Frame 4174","absoluteBoundingBox":{"x":15182.0,"y":3304.0,"width":760.0,"height":246.0},"isolatedAbsoluteRenderBounds":{"x":15182.0,"y":3304.0,"width":760.0,"height":246.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":246.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["80:2120","80:2121"]},"100:2718":{"mainComponentId":"38:6029","type":"INSTANCE","id":"100:2718","name":"Icon Big","absoluteBoundingBox":{"x":16124.33984375,"y":9732.0,"width":50.6264839172363,"height":50.6264839172363},"isolatedAbsoluteRenderBounds":{"x":16124.33984375,"y":9732.0,"width":50.626953125,"height":50.626953125},"relativeTransform":[[1.0,0.0,81.33984375],[0.0,1.0,0.0]],"size":{"x":50.6264839172363,"y":50.6264839172363},"fills":[],"constraintValues":{"left":{"pixelOffset":5.58984375,"sizeFraction":0.25},"top":{"pixelOffset":6877.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2718;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"80:2121":{"type":"TEXT","id":"80:2121","name":"Empowering ethical investors with a digital experience that matches their values.","absoluteBoundingBox":{"x":15182.0,"y":3480.0,"width":760.0,"height":70.0},"isolatedAbsoluteRenderBounds":{"x":15182.7998046875,"y":3488.23999023438,"width":730.9853515625,"height":57.159912109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,176.0]],"size":{"x":760.0,"y":70.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Empowering ethical investors with a digital experience that matches their values.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:225374":{"type":"FRAME","id":"40:225374","name":"04_Section-02","absoluteBoundingBox":{"x":15180.0,"y":5157.0,"width":760.0,"height":661.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":5157.0,"width":760.0,"height":661.92333984375},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,2302.0]],"size":{"x":760.0,"y":661.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":2302.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["40:245283","40:225376"]},"80:2019":{"mainComponentId":"40:50761","type":"INSTANCE","id":"80:2019","name":"Frame 4169","absoluteBoundingBox":{"x":12401.0,"y":3691.0,"width":666.0,"height":175.0},"isolatedAbsoluteRenderBounds":{"x":12401.0,"y":3691.0,"width":666.0,"height":175.666748046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":666.0,"y":175.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I80:2019;40:50762","I80:2019;40:50763"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Single Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":666.0,"y":175.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Overview","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"Australian Ethical had a strong brand around purpose-driven investing, but their digital experience wasn't keeping up. Investors relied on outdated vendor platforms, creating a gap between brand promise and reality. We designed a mobile and web app that gave managed fund investors real visibility and control over their investments.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"40:258295":{"type":"FRAME","id":"40:258295","name":"Frame 4170","absoluteBoundingBox":{"x":15182.0,"y":2991.0,"width":760.0,"height":269.0},"isolatedAbsoluteRenderBounds":{"x":15182.0,"y":2991.0,"width":760.0,"height":269.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,136.0]],"size":{"x":760.0,"y":269.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"right":{"pixelOffset":-19.0,"sizeFraction":1.0},"top":{"pixelOffset":136.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["40:283336","40:283357"]},"40:283336":{"type":"FRAME","id":"40:283336","name":"Image","absoluteBoundingBox":{"x":15182.0,"y":2991.0,"width":1400.0,"height":496.0},"isolatedAbsoluteRenderBounds":{"x":15182.0,"y":2991.0,"width":1400.0,"height":496.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1400.0,"y":496.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["40:283337"]},"40:283337":{"type":"RECTANGLE","id":"40:283337","name":"144 1","absoluteBoundingBox":{"x":15752.0,"y":2715.0,"width":830.0,"height":1048.0},"isolatedAbsoluteRenderBounds":{"x":15752.0,"y":2715.0,"width":830.0,"height":1048.0},"relativeTransform":[[1.0,0.0,570.0],[0.0,1.0,-276.0]],"size":{"x":830.0,"y":1048.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"c22d6ac90022a2f076d7a3152828c071cef612cd","imageTransform":[[0.528554558753967,0.0,0.235003113746643],[0.0,0.999999940395355,4.03519351266368e-08]],"filters":{"exposure":0.144067794084549,"contrast":0.211016952991486,"saturation":0.533898293972015},"originalImageWidth":4096,"originalImageHeight":2731,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"constraints":{"vertical":"TOP_BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":-276.0,"sizeFraction":0.0},"bottom":{"pixelOffset":276.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.06676185131073,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2738":{"type":"FRAME","id":"100:2738","name":"Frame 4170","absoluteBoundingBox":{"x":16045.5,"y":4519.0,"width":334.0,"height":264.0},"isolatedAbsoluteRenderBounds":{"x":16045.5,"y":4519.0,"width":334.0,"height":264.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":264.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0,"clipsContent":true,"children":["100:2739"]},"40:297314":{"type":"FRAME","id":"40:297314","name":"Frame 4188","absoluteBoundingBox":{"x":15181.0,"y":3866.0,"width":239.0,"height":109.999992370605},"isolatedAbsoluteRenderBounds":{"x":15181.0,"y":3866.0,"width":239.0,"height":110.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,235.0]],"size":{"x":239.0,"y":109.999992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","isInAnimateTree":true,"children":["40:50790","40:50797"]},"40:50790":{"mainComponentId":"38:6029","type":"INSTANCE","id":"40:50790","name":"Icon Big","absoluteBoundingBox":{"x":15181.0,"y":3866.5,"width":109.0,"height":109.0},"isolatedAbsoluteRenderBounds":{"x":15181.0,"y":3866.5,"width":109.0,"height":109.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.499996185302734]],"size":{"x":109.0,"y":109.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.908333301544189,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I40:50790;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.908333301544189,"overrides":[]},"80:2138":{"type":"FRAME","id":"80:2138","name":"Frame 4171","absoluteBoundingBox":{"x":15180.0,"y":4777.0,"width":760.0,"height":315.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":4777.0,"width":760.0,"height":315.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,462.0]],"size":{"x":760.0,"y":315.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["80:2139","80:2140"]},"80:2141":{"type":"TEXT","id":"80:2141","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":15180.0,"y":4832.0,"width":760.0,"height":216.0},"isolatedAbsoluteRenderBounds":{"x":15180.5498046875,"y":4838.0400390625,"width":733.1884765625,"height":210.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":216.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Through ideation sessions with stakeholders, we mapped pain points in the existing experience. Investors had limited portfolio visibility, transactions were clunky (some required downloading and emailing PDF forms), and there was no digital touchpoint that reflected the brand.\n\nWe identified three core user needs: clear access to performance and balances, transparency into ethical impact, and a frictionless experience from sign-up to ongoing management. Personas spanning ages 18 to 78 kept us honest about designing for accessibility and simplicity.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2234":{"type":"TEXT","id":"207:2234","name":"View the website","absoluteBoundingBox":{"x":16044.0,"y":4187.0,"width":760.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":16044.0,"y":4187.0,"width":760.0,"height":26.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,1332.0]],"size":{"x":760.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":404.0,"sizeFraction":1.0},"top":{"pixelOffset":1332.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:297317":{"type":"FRAME","id":"40:297317","name":"02_Intro Body","absoluteBoundingBox":{"x":16485.0,"y":3726.0,"width":336.0,"height":727.253784179688},"isolatedAbsoluteRenderBounds":{"x":16485.0,"y":3726.0,"width":336.0,"height":727.25390625},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,871.0]],"size":{"x":336.0,"y":727.253784179688},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"right":{"pixelOffset":-18.0,"sizeFraction":1.0},"top":{"pixelOffset":871.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":22.0,"counterAxisSizingMode":"FIXED","children":["40:50767","40:297313","40:50832"]},"80:2139":{"type":"TEXT","id":"80:2139","name":"Understanding the Problem","absoluteBoundingBox":{"x":15180.0,"y":4777.0,"width":760.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":15181.2099609375,"y":4782.76513671875,"width":265.8642578125,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Understanding the Problem","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:225364":{"type":"FRAME","id":"40:225364","name":"Frame 4170","absoluteBoundingBox":{"x":15180.0,"y":4315.0,"width":760.0,"height":424.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":4315.0,"width":760.0,"height":424.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":424.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["40:284006"]},"45:80220":{"mainComponentId":"13:18965","type":"INSTANCE","id":"45:80220","name":"Footer","absoluteBoundingBox":{"x":16464.0,"y":10499.0,"width":375.0,"height":782.0},"isolatedAbsoluteRenderBounds":{"x":16464.0,"y":10499.0,"width":375.0,"height":782.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7644.0]],"size":{"x":375.0,"y":782.0},"fills":[{"opacity":0.5,"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[3.7014711296024e-08,1.29368579387665,-0.293685793876648],[-1.29368579387665,1.38548417183415e-08,1.14684295654297]],"gradientStops":[{"color":{"r":0.95686274766922,"g":0.952941179275513,"b":0.952941179275513,"a":0.0},"position":0.0},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":0.5},"position":0.525895953178406},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":0.723345518112183},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":1.0}],"visible":true}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I45:80220;13:18868"],"componentSetId":"13:18966","componentProperties":{"Property 1":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[]},"40:284006":{"type":"FRAME","id":"40:284006","name":"Frame 4078","absoluteBoundingBox":{"x":15088.646484375,"y":4221.1181640625,"width":1061.111328125,"height":552.839721679688},"isolatedAbsoluteRenderBounds":{"x":15088.646484375,"y":4221.1181640625,"width":1061.111328125,"height":552.83984375},"relativeTransform":[[1.0,0.0,-91.353515625],[0.0,1.0,-93.8818359375]],"size":{"x":1061.111328125,"y":552.839721679688},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-91.353515625,"sizeFraction":0.0},"right":{"pixelOffset":209.7578125,"sizeFraction":1.0},"top":{"pixelOffset":-93.8818359375,"sizeFraction":0.0},"bottom":{"pixelOffset":34.9578857421875,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.812138915061951,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["62:116955"]},"100:2552":{"type":"FRAME","id":"100:2552","name":"02_Intro Body","absoluteBoundingBox":{"x":10997.0,"y":3714.0,"width":760.0,"height":546.0},"isolatedAbsoluteRenderBounds":{"x":10997.0,"y":3714.0,"width":760.0,"height":546.0},"relativeTransform":[[1.0,0.0,612.0],[0.0,1.0,859.0]],"size":{"x":760.0,"y":546.0},"fills":[],"constraintValues":{"left":{"pixelOffset":12.0000143051147,"sizeFraction":0.416666656732559},"top":{"pixelOffset":859.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":49.0,"counterAxisSizingMode":"FIXED","children":["100:2553","100:2554","100:2557"]},"40:258267":{"type":"FRAME","id":"40:258267","name":"05_Section-03","absoluteBoundingBox":{"x":15180.5,"y":5883.0,"width":761.0,"height":753.0},"isolatedAbsoluteRenderBounds":{"x":15180.5,"y":5883.0,"width":761.0,"height":753.92333984375},"relativeTransform":[[1.0,0.0,19.5],[0.0,1.0,3028.0]],"size":{"x":761.0,"y":753.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.5,"sizeFraction":0.0},"right":{"pixelOffset":-19.5,"sizeFraction":1.0},"top":{"pixelOffset":3028.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["40:258307","80:2162"]},"38:117191":{"type":"TEXT","id":"38:117191","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":12979.0,"y":-6298.0,"width":690.0,"height":312.0},"isolatedAbsoluteRenderBounds":{"x":12979.330078125,"y":-6291.9599609375,"width":686.9560546875,"height":258.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":690.0,"y":312.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity.\n\nFrom these sessions, we identified three core user needs:\nQuick, clear access to portfolio performance and balances\nTransparency into where their money was going and the ethical impact\nA frictionless experience from sign-up through to ongoing account management\n\n","lineIndentations":[0,0,0,1,1,1,0,0],"lineTypes":["NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2165":{"type":"TEXT","id":"80:2165","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":15180.5,"y":6400.0,"width":761.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":15181.9296875,"y":6406.0400390625,"width":745.578125,"height":90.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":761.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I led the visual direction, approaching the brand through an experiential lens rather than just applying guidelines to screens. The concept was rooted in nature, using Australia's environment to inform grid systems, colour, motion, and shape language.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2163":{"type":"TEXT","id":"80:2163","name":"Understanding the Problem","absoluteBoundingBox":{"x":15180.5,"y":6345.0,"width":761.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":15181.8935546875,"y":6350.76513671875,"width":157.2890625,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":761.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Design Direction","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:258307":{"type":"FRAME","id":"40:258307","name":"Frame 4170","absoluteBoundingBox":{"x":15180.5,"y":5883.0,"width":761.0,"height":424.0},"isolatedAbsoluteRenderBounds":{"x":15180.5,"y":5883.0,"width":761.0,"height":424.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":761.0,"y":424.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["45:103895"]},"207:2235":{"type":"TEXT","id":"207:2235","name":"View the website","absoluteBoundingBox":{"x":16483.0,"y":4187.0,"width":760.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":16483.0,"y":4187.0,"width":760.0,"height":26.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,1332.0]],"size":{"x":760.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":404.0,"sizeFraction":1.0},"top":{"pixelOffset":1332.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:283304":{"type":"FRAME","id":"40:283304","name":"06_Section-04","absoluteBoundingBox":{"x":15180.0,"y":8653.0,"width":760.0,"height":753.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":8653.0,"width":760.0,"height":753.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,5798.0]],"size":{"x":760.0,"y":753.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":5798.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["40:283305","40:283306"]},"38:6039":{"type":"COMPONENT","id":"38:6039","name":"Property 1=Planet","overrideKey":"7031:86554","absoluteBoundingBox":{"x":1389.0,"y":944.0,"width":120.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":1389.0,"y":944.0,"width":120.0,"height":120.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":120.0,"y":120.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["38:6040"],"componentSetId":"38:5862"},"80:2166":{"type":"TEXT","id":"80:2166","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":15180.5,"y":6540.0,"width":761.0,"height":96.0},"isolatedAbsoluteRenderBounds":{"x":15181.10546875,"y":6546.0400390625,"width":755.173828125,"height":90.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,140.0]],"size":{"x":761.0,"y":96.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We benchmarked against best-in-class finance apps (Spaceship, Up Bank, Coinbase) to identify where we could meet expectations and where we could push beyond them. The direction balanced four principles: modern but ethics-driven, inclusive, information-rich but not overwhelming, and delightful in the details.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"62:118233":{"type":"RECTANGLE","id":"62:118233","name":"Australian-Ethical-Design System 1","absoluteBoundingBox":{"x":15250.0,"y":8649.0,"width":620.0,"height":424.0},"targetAspectRatio":{"x":620.0,"y":424.0},"isolatedAbsoluteRenderBounds":{"x":15250.0,"y":8649.0,"width":620.0,"height":424.0},"relativeTransform":[[1.0,0.0,70.0],[0.0,1.0,-4.0]],"size":{"x":620.0,"y":424.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"261fe36d26489209e7daae037cac32a9c025c4b0","imageTransform":[[0.873239398002625,0.0,0.063380278646946],[0.0,1.12222325801849,-0.0611116364598274]],"originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-310.0,"sizeFraction":0.5},"right":{"pixelOffset":310.0,"sizeFraction":0.5},"top":{"pixelOffset":-4.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-4.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2998":{"type":"FRAME","id":"100:2998","name":"Frame 4171","absoluteBoundingBox":{"x":15180.0,"y":9892.0,"width":760.0,"height":219.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":9892.0,"width":760.0,"height":219.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,462.0]],"size":{"x":760.0,"y":219.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["100:2999","100:3000"]},"100:3000":{"type":"FRAME","id":"100:3000","name":"Frame 4168","absoluteBoundingBox":{"x":15180.0,"y":9947.0,"width":760.0,"height":164.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":9947.0,"width":760.0,"height":164.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":760.0,"y":164.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["100:3001","100:3002"]},"100:2999":{"type":"TEXT","id":"100:2999","name":"Understanding the Problem","absoluteBoundingBox":{"x":15180.0,"y":9892.0,"width":760.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":15181.2099609375,"y":9897.7646484375,"width":226.544921875,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"User Testing & Iteration","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"62:118357":{"type":"RECTANGLE","id":"62:118357","name":"Australian-Ethical-User-testing 1","absoluteBoundingBox":{"x":15181.0,"y":9415.0693359375,"width":503.0,"height":449.861938476562},"targetAspectRatio":{"x":833.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":15181.0,"y":9415.0693359375,"width":503.0,"height":449.8623046875},"relativeTransform":[[1.0,0.0,1.0],[0.0,1.0,-14.9306640625]],"size":{"x":503.0,"y":449.861938476562},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"67cd3605d9608332da19f683fa41b9fde1da2a12","originalImageWidth":833,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":1.0,"sizeFraction":0.0},"right":{"pixelOffset":1.0,"sizeFraction":1.0},"top":{"pixelOffset":-226.9306640625,"sizeFraction":0.5},"bottom":{"pixelOffset":222.931274414062,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"User-Testing","ariaAttributes":{},"interactions":[]},"48:112761":{"mainComponentId":"38:6039","type":"INSTANCE","id":"48:112761","name":"Icon Big","absoluteBoundingBox":{"x":15426.0,"y":10394.0,"width":52.9999961853027,"height":50.9999961853027},"isolatedAbsoluteRenderBounds":{"x":15426.0,"y":10394.0,"width":53.0,"height":51.0},"relativeTransform":[[1.0,0.0,246.0],[0.0,1.0,0.0]],"size":{"x":52.9999961853027,"y":50.9999961853027},"fills":[],"constraintValues":{"left":{"pixelOffset":-1.66667461395264,"sizeFraction":0.333333343267441},"top":{"pixelOffset":7539.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I48:112761;7031:86556"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":[],"value":{"size":{"x":52.9999961853027,"y":50.9999961853027}}},{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"48:112755":{"mainComponentId":"38:5863","type":"INSTANCE","id":"48:112755","name":"Icon Big","absoluteBoundingBox":{"x":15180.0,"y":10394.0,"width":52.9999961853027,"height":50.9999961853027},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":10394.0,"width":53.0,"height":51.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":52.9999961853027,"y":50.9999961853027},"fills":[],"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"top":{"pixelOffset":7539.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I48:112755;988:15374"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":[],"value":{"size":{"x":52.9999961853027,"y":50.9999961853027}}},{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"45:80219":{"mainComponentId":"13:18866","type":"INSTANCE","id":"45:80219","name":"Footer","absoluteBoundingBox":{"x":15161.0,"y":10934.0,"width":800.0,"height":679.0},"isolatedAbsoluteRenderBounds":{"x":15161.0,"y":10934.0,"width":800.0,"height":679.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,8079.0]],"size":{"x":800.0,"y":679.0},"fills":[{"opacity":0.5,"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[3.7014711296024e-08,1.29368579387665,-0.293685793876648],[-1.29368579387665,1.38548417183415e-08,1.14684295654297]],"gradientStops":[{"color":{"r":0.95686274766922,"g":0.952941179275513,"b":0.952941179275513,"a":0.0},"position":0.0},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":0.5},"position":0.525895953178406},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":0.723345518112183},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":1.0}],"visible":true}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"bottom":{"pixelOffset":11.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I45:80219;13:18769"],"componentSetId":"13:18966","componentProperties":{"Property 1":{"value":"Tablet","type":"VARIANT","boundVariables":{}}},"overrides":[]},"40:50765":{"type":"TEXT","id":"40:50765","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":15084.0,"y":-5890.0,"width":760.0,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":15084.60546875,"y":-5883.9599609375,"width":757.6357421875,"height":66.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,332.0]],"size":{"x":760.0,"y":72.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"48:112782":{"type":"RECTANGLE","id":"48:112782","name":"Rectangle 2475","absoluteBoundingBox":{"x":15150.0,"y":10173.0,"width":822.0,"height":1440.0},"isolatedAbsoluteRenderBounds":{"x":15150.0,"y":10173.0,"width":822.0,"height":1440.0},"relativeTransform":[[1.0,0.0,-11.0],[0.0,1.0,7318.0]],"size":{"x":822.0,"y":1440.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.952941179275513,"b":0.952941179275513,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-11.0,"sizeFraction":0.0},"right":{"pixelOffset":11.0,"sizeFraction":1.0},"bottom":{"pixelOffset":11.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"40:245283":{"type":"FRAME","id":"40:245283","name":"Frame 4170","absoluteBoundingBox":{"x":15180.0,"y":5157.0,"width":760.0,"height":424.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":5157.0,"width":760.0,"height":424.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":424.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["62:116965"]},"100:2587":{"mainComponentId":"38:6037","type":"INSTANCE","id":"100:2587","name":"Icon Big","absoluteBoundingBox":{"x":13529.0,"y":11668.0,"width":98.6264877319336,"height":98.6264877319336},"isolatedAbsoluteRenderBounds":{"x":13529.0,"y":11668.0,"width":98.626953125,"height":98.626953125},"relativeTransform":[[1.0,0.0,238.0],[0.0,1.0,0.0]],"size":{"x":98.6264877319336,"y":98.6264877319336},"fills":[],"constraintValues":{"left":{"pixelOffset":15.9999892711639,"sizeFraction":0.333333343267441},"top":{"pixelOffset":8813.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.821887373924255,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2587;7031:86551"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.821887373924255,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"100:2765":{"mainComponentId":"40:50365","type":"INSTANCE","id":"100:2765","name":"Frame 4171","absoluteBoundingBox":{"x":16045.5,"y":5678.0,"width":334.0,"height":391.0},"isolatedAbsoluteRenderBounds":{"x":16045.5,"y":5678.0,"width":334.0,"height":391.66650390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,224.0]],"size":{"x":334.0,"y":391.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2765;40:50366","I100:2765;40:50367"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4171","size":{"x":334.0,"y":391.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Defining the MVP","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"Rather than trying to ship everything at once, we aligned with stakeholders on a \"brilliant basics\" MVP, the core set of features that would immediately improve the customer experience. We mapped out the information architecture and user flows, paying special attention to the handoff between the external sign-up form (a third-party dependency we couldn't redesign) and the in-app onboarding. Reducing friction at that seam was critical to first impressions.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"207:2252":{"type":"TEXT","id":"207:2252","name":"View the website","absoluteBoundingBox":{"x":11907.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":11907.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-48.000011920929,"sizeFraction":0.333333343267441},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2608":{"mainComponentId":"40:50155","type":"INSTANCE","id":"100:2608","name":"Frame 4171","absoluteBoundingBox":{"x":13173.0,"y":5988.61328125,"width":1400.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":5988.61328125,"width":1400.0,"height":223.66650390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,590.613403320312]],"size":{"x":1400.0,"y":223.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2608;38:117192","I100:2608;40:50101"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4171","size":{"x":1400.0,"y":223.0}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"Rather than trying to ship everything at once, we aligned with stakeholders on a \"brilliant basics\" MVP, the core set of features that would immediately improve the customer experience. We mapped out the information architecture and user flows, paying special attention to the handoff between the external sign-up form (a third-party dependency we couldn't redesign) and the in-app onboarding. Reducing friction at that seam was critical to first impressions.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Defining the MVP","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"100:2734":{"type":"FRAME","id":"100:2734","name":"Frame 4168","absoluteBoundingBox":{"x":16045.0,"y":6457.0,"width":335.0,"height":476.0},"isolatedAbsoluteRenderBounds":{"x":16045.0,"y":6457.0,"width":335.0,"height":476.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":335.0,"y":476.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["100:2735","100:2736"]},"40:238653":{"type":"FRAME","id":"40:238653","name":"Frame 4170","absoluteBoundingBox":{"x":16484.5,"y":5454.0,"width":334.0,"height":186.0},"isolatedAbsoluteRenderBounds":{"x":16484.5,"y":5454.0,"width":334.0,"height":186.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":186.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0,"clipsContent":true,"children":["62:116966"]},"6:1444":{"type":"TEXT","id":"6:1444","name":"Projects","absoluteBoundingBox":{"x":6036.0,"y":-248.0,"width":55.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":6037.2001953125,"y":-242.880004882812,"width":52.81005859375,"height":13.5466766357422},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-20.0]],"size":{"x":55.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0610163770616055,"g":0.0610163770616055,"b":0.0610163770616055,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Projects","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"80:2033":{"type":"RECTANGLE","id":"80:2033","name":"Australian-Ethical-Funds 1","absoluteBoundingBox":{"x":11909.0,"y":9036.0,"width":1158.0,"height":616.221435546875},"targetAspectRatio":{"x":1400.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":11909.0,"y":9036.0,"width":1158.0,"height":616.2216796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1158.0,"y":616.221435546875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"6aa3776bf2c98f716339883f9016ff63b72a155c","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-579.0,"sizeFraction":0.5},"right":{"pixelOffset":579.0,"sizeFraction":0.5},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.827142834663391,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"207:2267":{"type":"TEXT","id":"207:2267","name":"View the website","absoluteBoundingBox":{"x":14315.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":14315.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-48.0,"sizeFraction":0.5},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:289420":{"type":"FRAME","id":"40:289420","name":"06_Section-05","absoluteBoundingBox":{"x":15180.0,"y":9430.0,"width":760.0,"height":681.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":9430.0,"width":760.0,"height":681.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,6575.0]],"size":{"x":760.0,"y":681.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":6575.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["40:289421","100:2998"]},"207:2254":{"type":"TEXT","id":"207:2254","name":"View the website","absoluteBoundingBox":{"x":14315.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":14315.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-48.0,"sizeFraction":0.5},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2216":{"type":"TEXT","id":"207:2216","name":"Download the App","absoluteBoundingBox":{"x":14321.0,"y":4200.0,"width":236.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":14321.0,"y":4207.0,"width":186.2392578125,"height":20.56005859375},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,1345.0]],"size":{"x":236.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":24.0,"sizeFraction":0.0},"top":{"pixelOffset":1345.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Download the App","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.australianethical.com.au/investments/mobile-app/","openInNewTab":true},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2709":{"type":"FRAME","id":"100:2709","name":"Frame 4179","absoluteBoundingBox":{"x":14316.0,"y":7221.0,"width":760.0,"height":436.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":7221.0,"width":760.0,"height":436.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,4366.0]],"size":{"x":760.0,"y":436.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"top":{"pixelOffset":4366.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2710"]},"80:2021":{"mainComponentId":"38:6029","type":"INSTANCE","id":"80:2021","name":"Icon Big","absoluteBoundingBox":{"x":12401.0,"y":3915.0,"width":97.9999923706055,"height":97.9999923706055},"isolatedAbsoluteRenderBounds":{"x":12401.0,"y":3915.0,"width":98.0,"height":98.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":97.9999923706055,"y":97.9999923706055},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I80:2021;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":[],"value":{"size":{"x":97.9999923706055,"y":97.9999923706055}}}]},"100:2704":{"type":"FRAME","id":"100:2704","name":"Image 03","absoluteBoundingBox":{"x":14317.0,"y":8158.0,"width":760.0,"height":424.0},"isolatedAbsoluteRenderBounds":{"x":14317.0,"y":8158.0,"width":760.0,"height":424.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,5303.0]],"size":{"x":760.0,"y":424.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":5303.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2705"]},"100:2705":{"type":"RECTANGLE","id":"100:2705","name":"Australian-Ethical-onboarding 1","absoluteBoundingBox":{"x":14320.0,"y":8193.0,"width":760.0,"height":342.0},"targetAspectRatio":{"x":760.0,"y":342.0},"isolatedAbsoluteRenderBounds":{"x":14320.0,"y":8193.0,"width":760.0,"height":342.0},"relativeTransform":[[1.0,0.0,3.0],[0.0,1.0,35.0]],"size":{"x":760.0,"y":342.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"07cab4d5b568cf3fce3b2b5ef3a9d93239a50b64","imageTransform":[[1.0,0.0,0.0],[0.0,0.845637559890747,0.0771812051534653]],"originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":3.0,"sizeFraction":0.0},"right":{"pixelOffset":3.0,"sizeFraction":1.0},"top":{"pixelOffset":-177.0,"sizeFraction":0.5},"bottom":{"pixelOffset":165.0,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"80:2135":{"type":"FRAME","id":"80:2135","name":"Frame 4168","absoluteBoundingBox":{"x":16484.5,"y":4876.0,"width":334.0,"height":500.0},"isolatedAbsoluteRenderBounds":{"x":16484.5,"y":4876.0,"width":334.0,"height":500.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":334.0,"y":500.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["80:2136","80:2137"]},"80:2028":{"type":"RECTANGLE","id":"80:2028","name":"144 1","absoluteBoundingBox":{"x":12480.0,"y":2715.0,"width":830.0,"height":1048.0},"isolatedAbsoluteRenderBounds":{"x":12480.0,"y":2715.0,"width":830.0,"height":1048.0},"relativeTransform":[[1.0,0.0,570.0],[0.0,1.0,-276.0]],"size":{"x":830.0,"y":1048.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"c22d6ac90022a2f076d7a3152828c071cef612cd","imageTransform":[[0.528554558753967,0.0,0.235003113746643],[0.0,0.999999940395355,4.03519351266368e-08]],"filters":{"exposure":0.144067794084549,"contrast":0.211016952991486,"saturation":0.533898293972015},"originalImageWidth":4096,"originalImageHeight":2731,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"constraints":{"vertical":"TOP_BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":-276.0,"sizeFraction":0.0},"bottom":{"pixelOffset":276.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.06676185131073,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2701":{"type":"RECTANGLE","id":"100:2701","name":"Australian-Ethical-Funds 1","absoluteBoundingBox":{"x":14298.0,"y":7508.0,"width":807.0,"height":793.0},"targetAspectRatio":{"x":807.0,"y":793.0},"isolatedAbsoluteRenderBounds":{"x":14298.0,"y":7508.0,"width":807.0,"height":793.0},"relativeTransform":[[1.0,0.0,-19.0],[0.0,1.0,-178.0]],"size":{"x":807.0,"y":793.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"6aa3776bf2c98f716339883f9016ff63b72a155c","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-19.0,"sizeFraction":0.0},"right":{"pixelOffset":29.0,"sizeFraction":1.0},"top":{"pixelOffset":-390.0,"sizeFraction":0.5},"bottom":{"pixelOffset":403.0,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2686":{"type":"FRAME","id":"100:2686","name":"Frame 4171","absoluteBoundingBox":{"x":14318.0,"y":3282.0,"width":760.0,"height":246.0},"isolatedAbsoluteRenderBounds":{"x":14318.0,"y":3282.0,"width":760.0,"height":246.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,427.0]],"size":{"x":760.0,"y":246.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"right":{"pixelOffset":-19.0,"sizeFraction":1.0},"top":{"pixelOffset":427.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["100:2687"]},"100:2584":{"mainComponentId":"40:50761","type":"INSTANCE","id":"100:2584","name":"Frame 4185","absoluteBoundingBox":{"x":13291.0,"y":11860.0,"width":691.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":13291.0,"y":11860.0,"width":691.0,"height":646.6298828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,192.0]],"size":{"x":691.0,"y":645.0},"fills":[],"constraintValues":{"left":{"pixelOffset":47.999997317791,"sizeFraction":0.0833333358168602},"top":{"pixelOffset":9005.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2584;40:50762","I100:2584;40:50763"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Single Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4185","size":{"x":691.0,"y":645.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Outcome","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"We transformed Australian Ethical's digital presence from a disconnected vendor experience to a cohesive, branded app. The design system provided a scalable foundation for future features, and the motion language established a quality bar for the product going forward.","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":54.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":59.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineHeightPercent":null,"lineHeightPercentFontSize":null,"lineHeightPx":null,"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"100:2739":{"type":"FRAME","id":"100:2739","name":"Frame 4078","absoluteBoundingBox":{"x":15954.146484375,"y":4425.1181640625,"width":635.111328125,"height":392.839752197266},"isolatedAbsoluteRenderBounds":{"x":15954.146484375,"y":4425.1181640625,"width":635.111328125,"height":392.83984375},"relativeTransform":[[1.0,0.0,-91.353515625],[0.0,1.0,-93.8818359375]],"size":{"x":635.111328125,"y":392.839752197266},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-91.353515625,"sizeFraction":0.0},"right":{"pixelOffset":209.7578125,"sizeFraction":1.0},"top":{"pixelOffset":-93.8818359375,"sizeFraction":0.0},"bottom":{"pixelOffset":34.9579162597656,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.812138915061951,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["100:2740"]},"100:2687":{"type":"FRAME","id":"100:2687","name":"Frame 4174","absoluteBoundingBox":{"x":14318.0,"y":3282.0,"width":760.0,"height":246.0},"isolatedAbsoluteRenderBounds":{"x":14318.0,"y":3282.0,"width":760.0,"height":246.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":246.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["100:2688","100:2689"]},"100:3019":{"type":"TEXT","id":"100:3019","name":"User Testing & Iteration","absoluteBoundingBox":{"x":13615.0,"y":11055.0,"width":550.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":13616.2099609375,"y":11060.7646484375,"width":226.544921875,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":550.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"User Testing & Iteration","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2618":{"type":"FRAME","id":"100:2618","name":"02_Intro Body","absoluteBoundingBox":{"x":13174.0,"y":3803.0,"width":632.0,"height":594.0},"isolatedAbsoluteRenderBounds":{"x":13174.0,"y":3803.0,"width":632.0,"height":594.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,948.0]],"size":{"x":632.0,"y":594.0},"fills":[],"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":948.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":49.0,"counterAxisSizingMode":"FIXED","children":["100:2619","100:2620","100:2623"]},"40:225370":{"type":"FRAME","id":"40:225370","name":"Frame 4170","absoluteBoundingBox":{"x":16484.5,"y":4519.0,"width":334.0,"height":264.0},"isolatedAbsoluteRenderBounds":{"x":16484.5,"y":4519.0,"width":334.0,"height":264.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":264.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0,"clipsContent":true,"children":["40:284631"]},"38:6040":{"type":"SVG","id":"38:6040","name":"Vector","overrideKey":"7031:86556","absoluteBoundingBox":{"x":1389.0,"y":965.0,"width":120.0,"height":77.6540679931641},"isolatedAbsoluteRenderBounds":{"x":1388.875,"y":964.875,"width":120.25,"height":77.904052734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,21.0]],"size":{"x":120.0,"y":77.6540679931641},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.175},"bottom":{"pixelOffset":0.0,"sizeFraction":0.822117233276367}},"strokeAlign":"CENTER","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":0.25,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"c747e1d57303eb11eb31f2139a1a012a5d6f0776"},"40:50336":{"type":"COMPONENT","id":"40:50336","name":"Type=Long Copy, Viewport=Tablet","absoluteBoundingBox":{"x":12979.0,"y":-5602.0,"width":760.0,"height":459.0},"isolatedAbsoluteRenderBounds":{"x":12979.0,"y":-5602.0,"width":760.0,"height":459.92333984375},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,771.0]],"size":{"x":760.0,"y":459.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-3470.0,"sizeFraction":1.0},"top":{"pixelOffset":771.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["40:50337","40:50338"],"componentSetId":"40:50201"},"100:2688":{"type":"TEXT","id":"100:2688","name":"Australian Ethical App","absoluteBoundingBox":{"x":14318.0,"y":3282.0,"width":572.0,"height":156.0},"isolatedAbsoluteRenderBounds":{"x":14318.6669921875,"y":3297.0,"width":405.3740234375,"height":126.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":572.0,"y":156.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.85009717941284,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Australian\nEthical App","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","textCase":"UPPER","fontVariantPosition":"NORMAL","fontSize":80.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-5.6,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":72.0,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2696":{"type":"FRAME","id":"100:2696","name":"04_Section-02","absoluteBoundingBox":{"x":14316.0,"y":5149.0,"width":760.0,"height":661.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":5149.0,"width":760.0,"height":661.92333984375},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,2294.0]],"size":{"x":760.0,"y":661.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":2294.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2697","100:2699"]},"100:2719":{"mainComponentId":"38:6037","type":"INSTANCE","id":"100:2719","name":"Icon Big","absoluteBoundingBox":{"x":16202.310546875,"y":9732.0,"width":50.6264839172363,"height":50.6264839172363},"isolatedAbsoluteRenderBounds":{"x":16202.310546875,"y":9732.0,"width":50.626953125,"height":50.626953125},"relativeTransform":[[1.0,0.0,159.310546875],[0.0,1.0,0.0]],"size":{"x":50.6264839172363,"y":50.6264839172363},"fills":[],"constraintValues":{"left":{"pixelOffset":83.560546875,"sizeFraction":0.25},"top":{"pixelOffset":6877.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2719;7031:86551"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"100:2699":{"mainComponentId":"40:50336","type":"INSTANCE","id":"100:2699","name":"Frame 4171","absoluteBoundingBox":{"x":14316.0,"y":5611.0,"width":760.0,"height":199.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":5611.0,"width":760.0,"height":199.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,462.0]],"size":{"x":760.0,"y":199.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2699;40:50337","I100:2699;40:50338"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Tablet","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4171","size":{"x":760.0,"y":199.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Defining the MVP","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"Rather than trying to ship everything at once, we aligned with stakeholders on a \"brilliant basics\" MVP, the core set of features that would immediately improve the customer experience. We mapped out the information architecture and user flows, paying special attention to the handoff between the external sign-up form (a third-party dependency we couldn't redesign) and the in-app onboarding. Reducing friction at that seam was critical to first impressions.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"80:2024":{"type":"FRAME","id":"80:2024","name":"01_Hero-Intro","absoluteBoundingBox":{"x":11910.0,"y":2991.0,"width":1400.0,"height":690.0},"isolatedAbsoluteRenderBounds":{"x":11910.0,"y":2991.0,"width":1400.0,"height":690.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,136.0]],"size":{"x":1400.0,"y":690.0},"fills":[],"visible":false,"constraints":{"vertical":"TOP","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-729.0,"sizeFraction":0.625},"right":{"pixelOffset":671.0,"sizeFraction":0.625},"top":{"pixelOffset":136.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":[]},"100:2544":{"type":"FRAME","id":"100:2544","name":"Frame 4170","absoluteBoundingBox":{"x":10405.0,"y":4489.0,"width":1400.0,"height":745.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":4489.0,"width":1400.0,"height":745.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1400.0,"y":745.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2545"]},"100:2568":{"type":"FRAME","id":"100:2568","name":"Image 02","absoluteBoundingBox":{"x":10405.0,"y":9388.0,"width":1400.0,"height":745.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":9388.0,"width":1400.0,"height":745.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,6533.0]],"size":{"x":1400.0,"y":745.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":6533.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2569"]},"100:2697":{"type":"FRAME","id":"100:2697","name":"Frame 4170","absoluteBoundingBox":{"x":14316.0,"y":5149.0,"width":760.0,"height":424.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":5149.0,"width":760.0,"height":424.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":424.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2698"]},"207:2240":{"type":"TEXT","id":"207:2240","name":"View the website","absoluteBoundingBox":{"x":15180.0,"y":4187.0,"width":760.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":4187.0,"width":760.0,"height":26.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,1332.0]],"size":{"x":760.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":1332.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2690":{"type":"FRAME","id":"100:2690","name":"02_Intro Body","absoluteBoundingBox":{"x":14317.0,"y":3577.0,"width":761.0,"height":580.0},"isolatedAbsoluteRenderBounds":{"x":14317.0,"y":3577.0,"width":761.0,"height":580.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,722.0]],"size":{"x":761.0,"y":580.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-19.0,"sizeFraction":1.0},"top":{"pixelOffset":722.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":60.0,"counterAxisSizingMode":"FIXED","children":["100:2691","100:2692","100:2695"]},"207:2264":{"type":"TEXT","id":"207:2264","name":"View the website","absoluteBoundingBox":{"x":10403.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":10403.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-8.0,"sizeFraction":0.25},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2692":{"type":"FRAME","id":"100:2692","name":"Frame 4188","absoluteBoundingBox":{"x":14317.0,"y":3812.0,"width":239.0,"height":109.999992370605},"isolatedAbsoluteRenderBounds":{"x":14317.0,"y":3812.0,"width":239.0,"height":110.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,235.0]],"size":{"x":239.0,"y":109.999992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","isInAnimateTree":true,"children":["100:2693","100:2694"]},"80:2120":{"type":"TEXT","id":"80:2120","name":"Australian Ethical App","absoluteBoundingBox":{"x":15182.0,"y":3304.0,"width":572.0,"height":156.0},"isolatedAbsoluteRenderBounds":{"x":15182.6669921875,"y":3319.0,"width":405.3740234375,"height":126.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":572.0,"y":156.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.85009717941284,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Australian\nEthical App","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","textCase":"UPPER","fontVariantPosition":"NORMAL","fontSize":80.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-5.6,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":72.0,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:283309":{"mainComponentId":"40:50365","type":"INSTANCE","id":"40:283309","name":"Frame 4171","absoluteBoundingBox":{"x":16482.0,"y":8155.0,"width":334.0,"height":483.0},"isolatedAbsoluteRenderBounds":{"x":16482.0,"y":8155.0,"width":334.0,"height":483.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,281.0]],"size":{"x":334.0,"y":483.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I40:283309;40:50366","I40:283309;40:50367"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4171","size":{"x":334.0,"y":483.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Design System & Responsive Execution","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"We built a modular design system (molecules, compounds, elements) scaling across mobile, tablet, and desktop, with 100+ components and 13 modules. Accessibility was baked in, with the colour palette meeting AA and AAA contrast standards.\n\nWe created a set of motion guidelines around three principles: delight, educate, or focus the user. We standardised easing curves (Quart in/out) and kept transitions under 400ms.","lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"40:238646":{"mainComponentId":"40:50365","type":"INSTANCE","id":"40:238646","name":"Frame 4171","absoluteBoundingBox":{"x":16484.5,"y":5678.0,"width":334.0,"height":391.0},"isolatedAbsoluteRenderBounds":{"x":16484.5,"y":5678.0,"width":334.0,"height":391.66650390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,224.0]],"size":{"x":334.0,"y":391.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I40:238646;40:50366","I40:238646;40:50367"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4171","size":{"x":334.0,"y":391.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Defining the MVP","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"Rather than trying to ship everything at once, we aligned with stakeholders on a \"brilliant basics\" MVP, the core set of features that would immediately improve the customer experience. We mapped out the information architecture and user flows, paying special attention to the handoff between the external sign-up form (a third-party dependency we couldn't redesign) and the in-app onboarding. Reducing friction at that seam was critical to first impressions.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"40:50768":{"mainComponentId":"40:50761","type":"INSTANCE","id":"40:50768","name":"Frame 4169","absoluteBoundingBox":{"x":15181.0,"y":3631.0,"width":761.0,"height":175.0},"isolatedAbsoluteRenderBounds":{"x":15181.0,"y":3631.0,"width":761.0,"height":175.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":761.0,"y":175.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I40:50768;40:50762","I40:50768;40:50763"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Single Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":761.0,"y":175.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Overview","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"Australian Ethical had a strong brand around purpose-driven investing, but their digital experience wasn't keeping up. Investors relied on outdated vendor platforms, creating a gap between brand promise and reality. We designed a mobile and web app that gave managed fund investors real visibility and control over their investments.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"100:2680":{"type":"FRAME","id":"100:2680","name":"01_Hero-Intro","absoluteBoundingBox":{"x":14318.0,"y":3004.0,"width":760.0,"height":256.0},"isolatedAbsoluteRenderBounds":{"x":14318.0,"y":3004.0,"width":760.0,"height":256.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,149.0]],"size":{"x":760.0,"y":256.0},"fills":[],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"right":{"pixelOffset":-19.0,"sizeFraction":1.0},"top":{"pixelOffset":149.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":[]},"100:2694":{"mainComponentId":"38:6029","type":"INSTANCE","id":"100:2694","name":"Icon Big","absoluteBoundingBox":{"x":14446.0,"y":3812.0,"width":109.999992370605,"height":109.999992370605},"isolatedAbsoluteRenderBounds":{"x":14446.0,"y":3812.0,"width":110.0,"height":110.0},"relativeTransform":[[1.0,0.0,129.0],[0.0,1.0,0.0]],"size":{"x":109.999992370605,"y":109.999992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.916666626930237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2694;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.916666626930237,"overrides":[]},"100:2671":{"type":"FRAME","id":"100:2671","name":"03_Section-01","absoluteBoundingBox":{"x":14316.0,"y":4307.0,"width":760.0,"height":777.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":4307.0,"width":760.0,"height":777.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,1452.0]],"size":{"x":760.0,"y":777.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":1452.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2672","100:2675"]},"100:2675":{"type":"FRAME","id":"100:2675","name":"Frame 4171","absoluteBoundingBox":{"x":14316.0,"y":4769.0,"width":760.0,"height":315.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":4769.0,"width":760.0,"height":315.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,462.0]],"size":{"x":760.0,"y":315.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["100:2676","100:2677"]},"100:2670":{"type":"TEXT","id":"100:2670","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":14316.5,"y":6532.0,"width":761.0,"height":96.0},"isolatedAbsoluteRenderBounds":{"x":14317.10546875,"y":6538.0400390625,"width":755.173828125,"height":90.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,140.0]],"size":{"x":761.0,"y":96.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We benchmarked against best-in-class finance apps (Spaceship, Up Bank, Coinbase) to identify where we could meet expectations and where we could push beyond them. The direction balanced four principles: modern but ethics-driven, inclusive, information-rich but not overwhelming, and delightful in the details.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2746":{"type":"FRAME","id":"100:2746","name":"01_Hero-Intro","absoluteBoundingBox":{"x":16045.5,"y":3002.0,"width":334.0,"height":596.0},"isolatedAbsoluteRenderBounds":{"x":16045.5,"y":3002.0,"width":334.0,"height":596.0},"relativeTransform":[[1.0,0.0,20.5],[0.0,1.0,147.0]],"size":{"x":334.0,"y":596.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-167.0,"sizeFraction":0.5},"right":{"pixelOffset":167.0,"sizeFraction":0.5},"top":{"pixelOffset":147.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"children":[]},"62:116965":{"type":"RECTANGLE","id":"62:116965","name":"Australian-Ethical-App 1","absoluteBoundingBox":{"x":15128.0,"y":5140.0,"width":864.0,"height":459.0},"targetAspectRatio":{"x":1400.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":15128.0,"y":5140.0,"width":864.0,"height":459.0},"relativeTransform":[[1.0,0.0,-52.0],[0.0,1.0,-17.0]],"size":{"x":864.0,"y":459.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"3ad9a3d5265897bddd362d144e9127dff888fd6c","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-52.0,"sizeFraction":0.0},"right":{"pixelOffset":52.0,"sizeFraction":1.0},"top":{"pixelOffset":-229.0,"sizeFraction":0.5},"bottom":{"pixelOffset":230.0,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2667":{"type":"TEXT","id":"100:2667","name":"Understanding the Problem","absoluteBoundingBox":{"x":14316.5,"y":6337.0,"width":761.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":14317.8935546875,"y":6342.76513671875,"width":157.2890625,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":761.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Design Direction","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2662":{"mainComponentId":"40:50336","type":"INSTANCE","id":"100:2662","name":"Frame 4171","absoluteBoundingBox":{"x":14316.0,"y":9084.0,"width":760.0,"height":291.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":9084.0,"width":760.0,"height":291.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,462.0]],"size":{"x":760.0,"y":291.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2662;40:50337","I100:2662;40:50338"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Tablet","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4171","size":{"x":760.0,"y":291.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Design System & Responsive Execution","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"We built a modular design system (molecules, compounds, elements) scaling across mobile, tablet, and desktop, with 100+ components and 13 modules. Accessibility was baked in, with the colour palette meeting AA and AAA contrast standards.\n\nWe created a set of motion guidelines around three principles: delight, educate, or focus the user. We standardised easing curves (Quart in/out) and kept transitions under 400ms.","lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"100:2664":{"type":"FRAME","id":"100:2664","name":"Frame 4170","absoluteBoundingBox":{"x":14316.5,"y":5875.0,"width":761.0,"height":424.0},"isolatedAbsoluteRenderBounds":{"x":14316.5,"y":5875.0,"width":761.0,"height":424.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":761.0,"y":424.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2665"]},"100:2540":{"type":"FRAME","id":"100:2540","name":"Frame 4170","absoluteBoundingBox":{"x":10405.0,"y":5727.0,"width":1400.0,"height":745.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":5727.0,"width":1400.0,"height":745.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1400.0,"y":745.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2541"]},"100:2553":{"mainComponentId":"40:50761","type":"INSTANCE","id":"100:2553","name":"Frame 4169","absoluteBoundingBox":{"x":10997.0,"y":3714.0,"width":760.0,"height":175.0},"isolatedAbsoluteRenderBounds":{"x":10997.0,"y":3714.0,"width":760.0,"height":175.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":175.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2553;40:50762","I100:2553;40:50763"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Single Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":760.0,"y":175.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Overview","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"Australian Ethical had a strong brand around purpose-driven investing, but their digital experience wasn't keeping up. Investors relied on outdated vendor platforms, creating a gap between brand promise and reality. We designed a mobile and web app that gave managed fund investors real visibility and control over their investments.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"100:2660":{"type":"FRAME","id":"100:2660","name":"Frame 4170","absoluteBoundingBox":{"x":14316.0,"y":8622.0,"width":760.0,"height":424.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":8622.0,"width":760.0,"height":424.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":424.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2661"]},"10:8986":{"type":"FRAME","id":"10:8986","name":"Tablet","absoluteBoundingBox":{"x":15161.0,"y":2855.0,"width":800.0,"height":8747.0},"isolatedAbsoluteRenderBounds":{"x":15161.0,"y":2855.0,"width":800.0,"height":8747.0},"relativeTransform":[[1.0,0.0,4840.0],[0.0,1.0,100.0]],"size":{"x":800.0,"y":8747.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","isBreakpointFrame":true,"children":["48:112782","45:80219","47:112529","40:289420","40:283304","40:258267","40:225337","40:225314","40:297318","40:258295","40:225374","80:2118","40:258335","47:112525","40:271315","40:258421","207:2233","207:2240","207:2217","207:2251","207:2248","217:2197","207:2268","207:2262","119:1705"]},"100:2661":{"type":"RECTANGLE","id":"100:2661","name":"Australian-Ethical-Design System 1","absoluteBoundingBox":{"x":14386.0,"y":8618.0,"width":620.0,"height":424.0},"targetAspectRatio":{"x":620.0,"y":424.0},"isolatedAbsoluteRenderBounds":{"x":14386.0,"y":8618.0,"width":620.0,"height":424.0},"relativeTransform":[[1.0,0.0,70.0],[0.0,1.0,-4.0]],"size":{"x":620.0,"y":424.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"261fe36d26489209e7daae037cac32a9c025c4b0","imageTransform":[[0.873239398002625,0.0,0.063380278646946],[0.0,1.12222325801849,-0.0611116364598274]],"originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-310.0,"sizeFraction":0.5},"right":{"pixelOffset":310.0,"sizeFraction":0.5},"top":{"pixelOffset":-4.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-4.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2655":{"type":"FRAME","id":"100:2655","name":"06_Section-05","absoluteBoundingBox":{"x":14316.0,"y":9407.0,"width":760.0,"height":681.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":9407.0,"width":760.0,"height":681.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,6552.0]],"size":{"x":760.0,"y":681.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":6552.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2656","100:3003"]},"100:2752":{"type":"FRAME","id":"100:2752","name":"Frame 4171","absoluteBoundingBox":{"x":16045.5,"y":3338.0,"width":334.0,"height":260.0},"isolatedAbsoluteRenderBounds":{"x":16045.5,"y":3338.0,"width":334.0,"height":260.0},"relativeTransform":[[1.0,0.0,20.5],[0.0,1.0,483.0]],"size":{"x":334.0,"y":260.0},"fills":[],"constraintValues":{"left":{"pixelOffset":20.5,"sizeFraction":0.0},"top":{"pixelOffset":483.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["100:2753"]},"100:2576":{"type":"RECTANGLE","id":"100:2576","name":"Australian-Ethical-Responsive 1","absoluteBoundingBox":{"x":10616.0,"y":8795.0,"width":977.0,"height":583.0},"targetAspectRatio":{"x":927.0,"y":553.0},"isolatedAbsoluteRenderBounds":{"x":10616.0,"y":8795.0,"width":977.0,"height":583.0},"relativeTransform":[[1.0,0.0,211.0],[0.0,1.0,-15.0]],"size":{"x":977.0,"y":583.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"523b0a1f39cd3d95705f44633f210b556f9deb52","originalImageWidth":927,"originalImageHeight":553,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-488.5,"sizeFraction":0.5},"right":{"pixelOffset":488.5,"sizeFraction":0.5},"top":{"pixelOffset":-15.0,"sizeFraction":0.0},"bottom":{"pixelOffset":15.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:3003":{"type":"FRAME","id":"100:3003","name":"Frame 4171","absoluteBoundingBox":{"x":14316.0,"y":9869.0,"width":760.0,"height":219.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":9869.0,"width":760.0,"height":219.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,462.0]],"size":{"x":760.0,"y":219.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["100:3004","100:3005"]},"40:50797":{"mainComponentId":"38:6029","type":"INSTANCE","id":"40:50797","name":"Icon Big","absoluteBoundingBox":{"x":15310.0,"y":3866.0,"width":109.999992370605,"height":109.999992370605},"isolatedAbsoluteRenderBounds":{"x":15310.0,"y":3866.0,"width":110.0,"height":110.0},"relativeTransform":[[1.0,0.0,129.0],[0.0,1.0,0.0]],"size":{"x":109.999992370605,"y":109.999992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.916666626930237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I40:50797;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.916666626930237,"overrides":[]},"100:3007":{"type":"TEXT","id":"100:3007","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":14316.0,"y":10064.0,"width":760.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":10064.0,"width":760.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,140.0]],"size":{"x":760.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:3001":{"type":"TEXT","id":"100:3001","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":15180.0,"y":9947.0,"width":760.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":15180.5498046875,"y":9953.0400390625,"width":749.169921875,"height":114.8828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We ran two rounds of testing with 16 participants (aged 18 to 78) alongside development sprints. The first round surfaced usability issues in onboarding and data visualisation, which we iterated on and re-tested. Users responded positively to dashboard clarity and overall polish, and pushed us to surface more portfolio company detail, shaping the post-MVP roadmap.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:3006":{"type":"TEXT","id":"100:3006","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":14316.0,"y":9924.0,"width":760.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":14316.5498046875,"y":9930.0400390625,"width":749.169921875,"height":114.8828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We ran two rounds of testing with 16 participants (aged 18 to 78) alongside development sprints. The first round surfaced usability issues in onboarding and data visualisation, which we iterated on and re-tested. Users responded positively to dashboard clarity and overall polish, and pushed us to surface more portfolio company detail, shaping the post-MVP roadmap.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2656":{"type":"FRAME","id":"100:2656","name":"Frame 4170","absoluteBoundingBox":{"x":14316.0,"y":9407.0,"width":498.0,"height":424.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":9407.0,"width":498.0,"height":424.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":498.0,"y":424.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2657"]},"100:2657":{"type":"RECTANGLE","id":"100:2657","name":"Australian-Ethical-User-testing 1","absoluteBoundingBox":{"x":14317.0,"y":9394.3046875,"width":498.0,"height":445.390167236328},"targetAspectRatio":{"x":833.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":14317.0,"y":9394.3046875,"width":498.0,"height":445.390625},"relativeTransform":[[1.0,0.0,1.0],[0.0,1.0,-12.6950855255127]],"size":{"x":498.0,"y":445.390167236328},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"67cd3605d9608332da19f683fa41b9fde1da2a12","originalImageWidth":833,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":1.0,"sizeFraction":0.0},"right":{"pixelOffset":1.0,"sizeFraction":1.0},"top":{"pixelOffset":-224.695085525513,"sizeFraction":0.5},"bottom":{"pixelOffset":220.695081710815,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"User-Testing","ariaAttributes":{},"interactions":[]},"80:2134":{"type":"TEXT","id":"80:2134","name":"Understanding the Problem","absoluteBoundingBox":{"x":16484.5,"y":4821.0,"width":334.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16485.7109375,"y":4826.76513671875,"width":265.86328125,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Understanding the Problem","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2586":{"mainComponentId":"38:6029","type":"INSTANCE","id":"100:2586","name":"Icon Big","absoluteBoundingBox":{"x":13410.0,"y":11668.0,"width":98.6264877319336,"height":98.6264877319336},"isolatedAbsoluteRenderBounds":{"x":13410.0,"y":11668.0,"width":98.626953125,"height":98.626953125},"relativeTransform":[[1.0,0.0,119.0],[0.0,1.0,0.0]],"size":{"x":98.6264877319336,"y":98.6264877319336},"fills":[],"constraintValues":{"left":{"pixelOffset":76.999994635582,"sizeFraction":0.16666667163372},"top":{"pixelOffset":8813.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.821887373924255,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2586;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.821887373924255,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"100:2649":{"type":"GROUP","id":"100:2649","name":"07_End Section","absoluteBoundingBox":{"x":14316.0,"y":10241.0,"width":760.0,"height":772.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":10241.0,"width":760.0,"height":772.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,7386.0]],"size":{"x":760.0,"y":772.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"top":{"pixelOffset":7386.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["100:2650","100:2651","100:2652","100:2653","100:2654"]},"100:2731":{"type":"RECTANGLE","id":"100:2731","name":"josh-withers-UN_W3z4D0pw-unsplash 1","absoluteBoundingBox":{"x":16045.0,"y":6029.0,"width":335.0,"height":521.0},"isolatedAbsoluteRenderBounds":{"x":16045.0,"y":6029.0,"width":335.0,"height":521.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-154.0]],"size":{"x":335.0,"y":521.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"0ac11733a7bfb2fa77231ccd7ff5f950831e6d45","originalImageWidth":3992,"originalImageHeight":2992,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":-154.0,"sizeFraction":0.0},"bottom":{"pixelOffset":186.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.06676185131073,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"80:2157":{"type":"FRAME","id":"80:2157","name":"Frame 4171","absoluteBoundingBox":{"x":16484.0,"y":6401.0,"width":334.0,"height":531.0},"isolatedAbsoluteRenderBounds":{"x":16484.0,"y":6401.0,"width":334.0,"height":531.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,218.0]],"size":{"x":334.0,"y":531.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["80:2158","80:2159"]},"100:2653":{"mainComponentId":"38:6037","type":"INSTANCE","id":"100:2653","name":"Icon Big","absoluteBoundingBox":{"x":14480.0,"y":10241.0,"width":52.9999961853027,"height":50.9999961853027},"isolatedAbsoluteRenderBounds":{"x":14480.0,"y":10241.0,"width":53.0,"height":51.0},"relativeTransform":[[1.0,0.0,164.0],[0.0,1.0,0.0]],"size":{"x":52.9999961853027,"y":50.9999961853027},"fills":[],"constraintValues":{"left":{"pixelOffset":49.6666626930237,"sizeFraction":0.16666667163372},"top":{"pixelOffset":7386.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2653;7031:86551"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":[],"value":{"size":{"x":52.9999961853027,"y":50.9999961853027}}},{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"100:2651":{"mainComponentId":"38:5863","type":"INSTANCE","id":"100:2651","name":"Icon Big","absoluteBoundingBox":{"x":14316.0,"y":10241.0,"width":52.9999961853027,"height":50.9999961853027},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":10241.0,"width":53.0,"height":51.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":52.9999961853027,"y":50.9999961853027},"fills":[],"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"top":{"pixelOffset":7386.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2651;988:15374"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":[],"value":{"size":{"x":52.9999961853027,"y":50.9999961853027}}},{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"100:2650":{"mainComponentId":"40:50761","type":"INSTANCE","id":"100:2650","name":"Frame 4184","absoluteBoundingBox":{"x":14318.0,"y":10374.0,"width":758.0,"height":639.0},"isolatedAbsoluteRenderBounds":{"x":14318.0,"y":10374.0,"width":758.0,"height":639.0},"relativeTransform":[[1.0,0.0,2.0],[0.0,1.0,133.0]],"size":{"x":758.0,"y":639.0},"fills":[],"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":7519.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I100:2650;40:50762","I100:2650;40:50763"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Single Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4184","primaryAxisSizingMode":"FIXED","size":{"x":758.0,"y":639.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Outcome","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"We transformed Australian Ethical's digital presence from a disconnected vendor experience to a cohesive, branded app. The design system provided a scalable foundation for future features, and the motion language established a quality bar for the product going forward.","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":44.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":48.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineHeightPercent":null,"lineHeightPercentFontSize":null,"lineHeightPx":null,"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"40:283305":{"type":"FRAME","id":"40:283305","name":"Frame 4170","absoluteBoundingBox":{"x":15180.0,"y":8653.0,"width":760.0,"height":424.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":8653.0,"width":760.0,"height":424.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":424.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["62:118233"]},"100:2648":{"mainComponentId":"13:18866","type":"INSTANCE","id":"100:2648","name":"Footer","absoluteBoundingBox":{"x":14297.0,"y":10946.0,"width":800.0,"height":679.0},"isolatedAbsoluteRenderBounds":{"x":14297.0,"y":10946.0,"width":800.0,"height":679.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,8091.0]],"size":{"x":800.0,"y":679.0},"fills":[{"opacity":0.5,"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[3.7014711296024e-08,1.29368579387665,-0.293685793876648],[-1.29368579387665,1.38548417183415e-08,1.14684295654297]],"gradientStops":[{"color":{"r":0.95686274766922,"g":0.952941179275513,"b":0.952941179275513,"a":0.0},"position":0.0},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":0.5},"position":0.525895953178406},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":0.723345518112183},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":1.0}],"visible":true}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"bottom":{"pixelOffset":15.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I100:2648;13:18769"],"componentSetId":"13:18966","componentProperties":{"Property 1":{"value":"Tablet","type":"VARIANT","boundVariables":{}}},"overrides":[]},"40:258304":{"type":"FRAME","id":"40:258304","name":"Frame 4170","absoluteBoundingBox":{"x":16484.0,"y":6183.0,"width":334.0,"height":180.0},"isolatedAbsoluteRenderBounds":{"x":16484.0,"y":6183.0,"width":334.0,"height":180.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":180.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0,"clipsContent":true,"children":["45:103896"]},"40:50832":{"mainComponentId":"40:50365","type":"INSTANCE","id":"40:50832","name":"Frame 4176","absoluteBoundingBox":{"x":16485.0,"y":4158.25390625,"width":336.0,"height":295.0},"isolatedAbsoluteRenderBounds":{"x":16485.0,"y":4158.25390625,"width":336.0,"height":295.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,432.253753662109]],"size":{"x":336.0,"y":295.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I40:50832;40:50366","I40:50832;40:50367"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4176","size":{"x":336.0,"y":295.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"My Role","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"UI/Visual Design Lead at R/GA. I led visual direction, design system architecture, interaction and motion design, and was closely involved in user testing and translating research into design decisions. I worked across the full product lifecycle from discovery through to development handover.\n","lineIndentations":[0,0],"lineStyleOverrides":[0,0],"lineTypes":["NONE","NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"100:2523":{"type":"FRAME","id":"100:2523","name":"06_Section-05","absoluteBoundingBox":{"x":10971.0,"y":12106.0,"width":834.0,"height":982.0},"isolatedAbsoluteRenderBounds":{"x":10971.0,"y":12106.0,"width":834.0,"height":982.6669921875},"relativeTransform":[[1.0,0.0,586.0],[0.0,1.0,9251.0]],"size":{"x":834.0,"y":982.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":105.999985694885,"sizeFraction":0.333333343267441},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":9251.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2524","100:3028"]},"100:2521":{"mainComponentId":"38:6037","type":"INSTANCE","id":"100:2521","name":"Icon Big","absoluteBoundingBox":{"x":10761.0,"y":13434.0,"width":98.6264877319336,"height":98.6264877319336},"isolatedAbsoluteRenderBounds":{"x":10761.0,"y":13434.0,"width":98.626953125,"height":98.626953125},"relativeTransform":[[1.0,0.0,238.0],[0.0,1.0,0.0]],"size":{"x":98.6264877319336,"y":98.6264877319336},"fills":[],"constraintValues":{"left":{"pixelOffset":16.0,"sizeFraction":0.25},"top":{"pixelOffset":10579.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.821887373924255,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2521;7031:86551"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.821887373924255,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"100:2682":{"type":"FRAME","id":"100:2682","name":"Image","absoluteBoundingBox":{"x":14318.0,"y":2991.0,"width":758.0,"height":268.548583984375},"isolatedAbsoluteRenderBounds":{"x":14318.0,"y":2991.0,"width":758.0,"height":268.548583984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":758.0,"y":268.548583984375},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.541428565979004,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[10.8285713195801,10.8285713195801,10.8285713195801,10.8285713195801],"cornerRadius":10.8285713195801,"clipsContent":true,"children":["100:2683"]},"100:2528":{"type":"FRAME","id":"100:2528","name":"Frame 4170","absoluteBoundingBox":{"x":10405.0,"y":10928.0,"width":1400.0,"height":745.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":10928.0,"width":1400.0,"height":745.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1400.0,"y":745.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2529"]},"207:2232":{"type":"TEXT","id":"207:2232","name":"View the website","absoluteBoundingBox":{"x":13172.0,"y":4187.0,"width":760.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":13172.0,"y":4187.0,"width":760.0,"height":26.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,1332.0]],"size":{"x":760.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":-31.0,"sizeFraction":0.75},"top":{"pixelOffset":1332.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2034":{"type":"FRAME","id":"80:2034","name":"Image 03","absoluteBoundingBox":{"x":11909.0,"y":9676.0,"width":1158.0,"height":616.221435546875},"isolatedAbsoluteRenderBounds":{"x":11909.0,"y":9676.0,"width":1158.0,"height":616.2216796875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,6821.0]],"size":{"x":1158.0,"y":616.221435546875},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-22.0,"sizeFraction":1.0},"top":{"pixelOffset":6821.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.827142834663391,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[16.5428562164307,16.5428562164307,16.5428562164307,16.5428562164307],"cornerRadius":16.5428562164307,"clipsContent":true,"children":["80:2035"]},"207:2249":{"type":"TEXT","id":"207:2249","name":"View the website","absoluteBoundingBox":{"x":16043.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":16043.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-23.0,"sizeFraction":1.0},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2270":{"type":"TEXT","id":"207:2270","name":"View the website","absoluteBoundingBox":{"x":16482.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":16482.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-23.0,"sizeFraction":1.0},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2016":{"type":"RECTANGLE","id":"80:2016","name":"Australian-Ethical-Wireframing 1","absoluteBoundingBox":{"x":11911.0,"y":4489.0,"width":1158.0,"height":616.221374511719},"targetAspectRatio":{"x":1400.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":11911.0,"y":4489.0,"width":1158.0,"height":616.22119140625},"relativeTransform":[[1.0,0.0,190.2431640625],[0.0,1.0,111.12255859375]],"size":{"x":1158.0,"y":616.221374511719},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"6c14d359b9835ff8238873d866ce9ebe42745cae","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-705.820129394531,"sizeFraction":0.5},"right":{"pixelOffset":452.179870605469,"sizeFraction":0.5},"top":{"pixelOffset":-349.174011230469,"sizeFraction":0.5},"bottom":{"pixelOffset":267.04736328125,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.809771180152893,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"207:2214":{"type":"TEXT","id":"207:2214","name":"Download the App","absoluteBoundingBox":{"x":11910.0,"y":3702.0,"width":236.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":11910.0,"y":3709.0,"width":186.2392578125,"height":20.56005859375},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,847.0]],"size":{"x":236.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":847.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Download the App","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.australianethical.com.au/investments/mobile-app/","openInNewTab":true},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"119:1703":{"mainComponentId":"119:1453","type":"INSTANCE","id":"119:1703","name":"NAV BAR","absoluteBoundingBox":{"x":13153.0,"y":2855.0,"width":1080.0,"height":73.0},"isolatedAbsoluteRenderBounds":{"x":13153.0,"y":2855.0,"width":1080.0,"height":73.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1080.0,"y":73.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","scrollBehavior":"FIXED","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":26.0,"paddingRight":24.0,"paddingBottom":26.0,"paddingLeft":24.0,"layoutMode":"HORIZONTAL","itemSpacing":811.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["I119:1703;119:1353","I119:1703;119:1355"],"componentSetId":"119:1467","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":1080.0,"y":73.0}}}]},"80:2023":{"mainComponentId":"40:50761","type":"INSTANCE","id":"80:2023","name":"Frame 4177","absoluteBoundingBox":{"x":12401.0,"y":4062.0,"width":668.0,"height":199.0},"isolatedAbsoluteRenderBounds":{"x":12401.0,"y":4062.0,"width":668.0,"height":199.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,371.0]],"size":{"x":668.0,"y":199.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I80:2023;40:50762","I80:2023;40:50763"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Single Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4177","size":{"x":668.0,"y":199.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"My Role","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"UI/Visual Design Lead at R/GA. I led visual direction, design system architecture, interaction and motion design, and was closely involved in user testing and translating research into design decisions. I worked across the full product lifecycle from discovery through to development handover.\n","lineIndentations":[0,0],"lineStyleOverrides":[0,0],"lineTypes":["NONE","NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"80:2140":{"type":"FRAME","id":"80:2140","name":"Frame 4168","absoluteBoundingBox":{"x":15180.0,"y":4832.0,"width":760.0,"height":260.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":4832.0,"width":760.0,"height":260.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":760.0,"y":260.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["80:2141","80:2142"]},"100:2524":{"type":"FRAME","id":"100:2524","name":"Frame 4170","absoluteBoundingBox":{"x":10971.0,"y":12106.0,"width":833.0,"height":745.0},"isolatedAbsoluteRenderBounds":{"x":10971.0,"y":12106.0,"width":833.0,"height":745.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":833.0,"y":745.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2525"]},"207:2258":{"type":"TEXT","id":"207:2258","name":"Download the App","absoluteBoundingBox":{"x":16046.0,"y":3702.0,"width":236.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":16046.0,"y":3702.0,"width":236.0,"height":26.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,847.0]],"size":{"x":236.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":847.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Download the App","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.australianethical.com.au/investments/mobile-app/","openInNewTab":true},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:283357":{"type":"RECTANGLE","id":"40:283357","name":"image 1","absoluteBoundingBox":{"x":15150.5634765625,"y":2865.78393554688,"width":863.87353515625,"height":520.440185546875},"targetAspectRatio":{"x":3021.0,"y":1820.0},"isolatedAbsoluteRenderBounds":{"x":15150.5634765625,"y":2865.78393554688,"width":863.8740234375,"height":520.440185546875},"relativeTransform":[[1.0,0.0,-31.4365234375],[0.0,1.0,-125.216163635254]],"size":{"x":863.87353515625,"y":520.440185546875},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"c5e8dc75d0fa9aacfc8e9cdef7acaf44b0592be9","originalImageWidth":1280,"originalImageHeight":720,"videoRef":"1bcffb49fa2916557f6cc32499dec3829f86b192","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-31.4365234375,"sizeFraction":0.0},"right":{"pixelOffset":72.43701171875,"sizeFraction":1.0},"top":{"pixelOffset":-259.716163635254,"sizeFraction":0.5},"bottom":{"pixelOffset":260.724021911621,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.08115029335022,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"10:8983":{"type":"WEBPAGE","id":"10:8983","name":"/australian-ethical","absoluteBoundingBox":{"x":10321.0,"y":2755.0,"width":6582.0,"height":12783.0},"isolatedAbsoluteRenderBounds":{"x":10321.0,"y":2755.0,"width":6582.0,"height":12783.0},"relativeTransform":[[1.0,0.0,10321.0],[0.0,1.0,2755.0]],"size":{"x":6582.0,"y":12783.0},"fills":[{"opacity":0.298039227724075,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["100:2514","80:1988","100:2580","100:2646","10:8986","100:2712","10:8987"]},"100:2638":{"type":"FRAME","id":"100:2638","name":"Image 03","absoluteBoundingBox":{"x":13173.0,"y":8942.6669921875,"width":1040.0,"height":553.428588867188},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":8942.6669921875,"width":1040.0,"height":553.4287109375},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,6087.6669921875]],"size":{"x":1040.0,"y":553.428588867188},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":6087.6669921875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.742857217788696,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[14.8571434020996,14.8571434020996,14.8571434020996,14.8571434020996],"cornerRadius":14.8571434020996,"clipsContent":true,"children":["100:2639"]},"40:225329":{"type":"FRAME","id":"40:225329","name":"01_Hero-Intro","absoluteBoundingBox":{"x":16484.5,"y":3002.0,"width":334.0,"height":596.0},"isolatedAbsoluteRenderBounds":{"x":16484.5,"y":3002.0,"width":334.0,"height":596.0},"relativeTransform":[[1.0,0.0,20.5],[0.0,1.0,147.0]],"size":{"x":334.0,"y":596.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-167.0,"sizeFraction":0.5},"right":{"pixelOffset":167.0,"sizeFraction":0.5},"top":{"pixelOffset":147.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"children":[]},"100:2681":{"type":"FRAME","id":"100:2681","name":"Frame 4170","absoluteBoundingBox":{"x":14318.0,"y":2991.0,"width":758.0,"height":268.548583984375},"isolatedAbsoluteRenderBounds":{"x":14318.0,"y":2991.0,"width":758.0,"height":268.548583984375},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,136.0]],"size":{"x":758.0,"y":268.548583984375},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":136.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.541428565979004,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2682","100:2685"]},"100:2585":{"mainComponentId":"38:5863","type":"INSTANCE","id":"100:2585","name":"Icon Big","absoluteBoundingBox":{"x":13291.0,"y":11668.0,"width":98.6264877319336,"height":98.6264877319336},"isolatedAbsoluteRenderBounds":{"x":13291.0,"y":11668.0,"width":98.626953125,"height":98.626953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":98.6264877319336,"y":98.6264877319336},"fills":[],"constraintValues":{"left":{"pixelOffset":47.999997317791,"sizeFraction":0.0833333358168602},"top":{"pixelOffset":8813.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.821887373924255,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2585;988:15374"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.821887373924255,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"80:1990":{"mainComponentId":"13:18704","type":"INSTANCE","id":"80:1990","name":"Footer","absoluteBoundingBox":{"x":11889.0,"y":13517.0,"width":1200.0,"height":613.333312988281},"isolatedAbsoluteRenderBounds":{"x":11889.0,"y":13517.0,"width":1200.0,"height":613.333312988281},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,10662.0]],"size":{"x":1200.0,"y":613.333312988281},"fills":[{"opacity":0.5,"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[3.7014711296024e-08,1.29368579387665,-0.293685793876648],[-1.29368579387665,1.38548417183415e-08,1.14684295654297]],"gradientStops":[{"color":{"r":0.95686274766922,"g":0.952941179275513,"b":0.952941179275513,"a":0.0},"position":0.0},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":0.5},"position":0.525895953178406},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":0.723345518112183},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":1.0}],"visible":true}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"bottom":{"pixelOffset":0.33331298828125,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.833333313465118,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I80:1990;13:18633"],"componentSetId":"13:18966","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"uniformScaleFactor":0.833333313465118,"overrides":[]},"13:18688":{"type":"TEXT","id":"13:18688","name":"Tom 
Twiby®","absoluteBoundingBox":{"x":5586.0,"y":524.0,"width":787.0,"height":399.0},"isolatedAbsoluteRenderBounds":{"x":5586.0,"y":524.0,"width":787.0,"height":399.0},"relativeTransform":[[1.0,0.0,13.0],[0.0,1.0,200.0]],"size":{"x":787.0,"y":399.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.113725490868092,"g":0.109803922474384,"b":0.105882354080677,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-4.0,"sizeFraction":0.0},"right":{"pixelOffset":-657.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-57.0,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":2.17930626869202,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Tom  
Twiby®","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","textCase":"UPPER","fontVariantPosition":"NORMAL","fontSize":175.961547851562,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-12.3173083496094,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":140.769241333008,"lineHeightPercent":64.0,"lineHeightPercentFontSize":80.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2230":{"type":"TEXT","id":"207:2230","name":"Download the App","absoluteBoundingBox":{"x":14318.0,"y":3702.0,"width":236.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":14318.0,"y":3702.0,"width":236.0,"height":26.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,847.0]],"size":{"x":236.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":847.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Download the App","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.australianethical.com.au/investments/mobile-app/","openInNewTab":true},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2239":{"type":"TEXT","id":"207:2239","name":"View the website","absoluteBoundingBox":{"x":14316.0,"y":4187.0,"width":760.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":4187.0,"width":760.0,"height":26.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,1332.0]],"size":{"x":760.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":1332.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:1994":{"mainComponentId":"38:6029","type":"INSTANCE","id":"80:1994","name":"Icon Big","absoluteBoundingBox":{"x":12146.0,"y":12605.0,"width":98.6264877319336,"height":98.6264877319336},"isolatedAbsoluteRenderBounds":{"x":12146.0,"y":12605.0,"width":98.626953125,"height":98.626953125},"relativeTransform":[[1.0,0.0,119.0],[0.0,1.0,0.0]],"size":{"x":98.6264877319336,"y":98.6264877319336},"fills":[],"constraintValues":{"left":{"pixelOffset":56.9999940395355,"sizeFraction":0.16666667163372},"top":{"pixelOffset":9750.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.821887373924255,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I80:1994;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.821887373924255,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"100:2602":{"type":"FRAME","id":"100:2602","name":"Frame 4168","absoluteBoundingBox":{"x":13173.0,"y":6970.56201171875,"width":962.0,"height":260.0},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":6970.56201171875,"width":962.0,"height":260.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":962.0,"y":260.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["100:2603","100:2604"]},"207:2238":{"type":"TEXT","id":"207:2238","name":"View the website","absoluteBoundingBox":{"x":11908.0,"y":4187.0,"width":760.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":11908.0,"y":4187.0,"width":760.0,"height":26.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,1332.0]],"size":{"x":760.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0000238418579,"sizeFraction":0.666666686534882},"top":{"pixelOffset":1332.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2260":{"type":"TEXT","id":"207:2260","name":"View the website","absoluteBoundingBox":{"x":13171.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":13171.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-8.00001072883606,"sizeFraction":0.333333343267441},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2631":{"type":"FRAME","id":"100:2631","name":"Frame 4174","absoluteBoundingBox":{"x":13174.0,"y":3588.0,"width":1039.0,"height":156.0},"isolatedAbsoluteRenderBounds":{"x":13174.0,"y":3588.0,"width":1039.0,"height":156.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1039.0,"y":156.0},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":81.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["100:2632","100:2633"]},"80:1992":{"mainComponentId":"40:50761","type":"INSTANCE","id":"80:1992","name":"Frame 4185","absoluteBoundingBox":{"x":12027.0,"y":12797.0,"width":691.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":12027.0,"y":12797.0,"width":691.0,"height":646.6298828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,192.0]],"size":{"x":691.0,"y":645.0},"fills":[],"constraintValues":{"left":{"pixelOffset":37.9999970197678,"sizeFraction":0.0833333358168602},"top":{"pixelOffset":9942.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I80:1992;40:50762","I80:1992;40:50763"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Single Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4185","size":{"x":691.0,"y":645.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Outcome","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"We transformed Australian Ethical's digital presence from a disconnected vendor experience to a cohesive, branded app. The design system provided a scalable foundation for future features, and the motion language established a quality bar for the product going forward.","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":54.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":59.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineHeightPercent":null,"lineHeightPercentFontSize":null,"lineHeightPx":null,"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"207:2237":{"type":"TEXT","id":"207:2237","name":"Download the App","absoluteBoundingBox":{"x":13174.0,"y":3702.0,"width":236.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":13174.0,"y":3702.0,"width":236.0,"height":26.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,847.0]],"size":{"x":236.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":847.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Download the App","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.australianethical.com.au/investments/mobile-app/","openInNewTab":true},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"119:1355":{"type":"FRAME","id":"119:1355","name":"Frame 4199","absoluteBoundingBox":{"x":6735.0,"y":3423.5,"width":300.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":6735.0,"y":3423.5,"width":300.0,"height":20.0},"relativeTransform":[[1.0,0.0,1117.0],[0.0,1.0,26.5]],"size":{"x":300.0,"y":20.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":28.0,"counterAxisAlignItems":"CENTER","isInAnimateTree":true,"children":["119:1481","224:2883","224:3269"]},"207:2215":{"type":"TEXT","id":"207:2215","name":"Download the App","absoluteBoundingBox":{"x":13724.0,"y":3718.0,"width":236.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":13724.0,"y":3725.0,"width":186.2392578125,"height":20.56005859375},"relativeTransform":[[1.0,0.0,571.0],[0.0,1.0,863.0]],"size":{"x":236.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":31.0,"sizeFraction":0.5},"top":{"pixelOffset":863.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Download the App","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.australianethical.com.au/investments/mobile-app/","openInNewTab":true},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2124":{"type":"TEXT","id":"80:2124","name":"Australian Ethical App","absoluteBoundingBox":{"x":11910.0,"y":3445.0,"width":468.0,"height":156.0},"isolatedAbsoluteRenderBounds":{"x":11910.6669921875,"y":3460.0,"width":405.3740234375,"height":126.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":468.0,"y":156.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.85009717941284,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Australian\nEthical App","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","textCase":"UPPER","fontVariantPosition":"NORMAL","fontSize":80.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-5.6,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":72.0,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2641":{"type":"FRAME","id":"100:2641","name":"Frame 4179","absoluteBoundingBox":{"x":13173.0,"y":7944.0,"width":1040.0,"height":411.0},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":7944.0,"width":1040.0,"height":411.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,5089.0]],"size":{"x":1040.0,"y":411.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":5089.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.742857217788696,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[14.8571434020996,14.8571434020996,14.8571434020996,14.8571434020996],"cornerRadius":14.8571434020996,"clipsContent":true,"children":["100:2642"]},"100:2722":{"type":"FRAME","id":"100:2722","name":"Frame 4170","absoluteBoundingBox":{"x":16045.0,"y":8790.0,"width":335.0,"height":289.0},"isolatedAbsoluteRenderBounds":{"x":16045.0,"y":8790.0,"width":335.0,"height":289.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":289.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0,"clipsContent":true,"children":["100:2723"]},"13:18021":{"type":"TEXT","id":"13:18021","name":"Contact Me","absoluteBoundingBox":{"x":6486.0,"y":-271.0,"width":336.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":6487.2099609375,"y":-260.149993896484,"width":228.52490234375,"height":29.6999969482422},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":336.0,"y":48.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.113725490868092,"g":0.109803922474384,"b":0.105882354080677,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Contact Me","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","textCase":"UPPER","fontVariantPosition":"NORMAL","fontSize":44.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-3.08,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.0,"lineHeightPercent":80.0,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2635":{"type":"RECTANGLE","id":"100:2635","name":"Australian-Ethical-Funds 1","absoluteBoundingBox":{"x":13173.0,"y":8371.75,"width":1040.0,"height":553.428588867188},"targetAspectRatio":{"x":1400.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":8371.75,"width":1040.0,"height":553.4287109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-4.6793618821539e-05]],"size":{"x":1040.0,"y":553.428588867188},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"6aa3776bf2c98f716339883f9016ff63b72a155c","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-520.0,"sizeFraction":0.5},"right":{"pixelOffset":520.0,"sizeFraction":0.5},"top":{"pixelOffset":-4.6793618821539e-05,"sizeFraction":0.0},"bottom":{"pixelOffset":-4.6793618821539e-05,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.742857217788696,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2629":{"type":"RECTANGLE","id":"100:2629","name":"image 1","absoluteBoundingBox":{"x":13139.9052734375,"y":2913.06567382812,"width":1151.65612792969,"height":693.814636230469},"targetAspectRatio":{"x":3021.0,"y":1820.0},"isolatedAbsoluteRenderBounds":{"x":13139.9052734375,"y":2913.06567382812,"width":1151.65625,"height":693.814697265625},"relativeTransform":[[1.0,0.0,-34.0945167541504],[0.0,1.0,-77.9343719482422]],"size":{"x":1151.65612792969,"y":693.814636230469},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"c5e8dc75d0fa9aacfc8e9cdef7acaf44b0592be9","originalImageWidth":1280,"originalImageHeight":720,"videoRef":"1bcffb49fa2916557f6cc32499dec3829f86b192","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-34.0945167541504,"sizeFraction":0.0},"right":{"pixelOffset":78.5616111755371,"sizeFraction":1.0},"top":{"pixelOffset":-346.903060913086,"sizeFraction":0.5},"bottom":{"pixelOffset":346.911575317383,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.17256271839142,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2514":{"type":"FRAME","id":"100:2514","name":"Desktop","absoluteBoundingBox":{"x":10385.0,"y":2855.0,"width":1440.0,"height":12619.0},"isolatedAbsoluteRenderBounds":{"x":10385.0,"y":2855.0,"width":1440.0,"height":12619.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,100.0]],"size":{"x":1440.0,"y":12619.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","isBreakpointFrame":true,"children":["100:2515","100:2516","100:2517","100:2523","100:2527","100:2531","100:2539","100:2543","100:2552","100:2558","100:2564","100:2559","100:2568","100:2570","100:2572","100:2575","207:2229","207:2236","207:2243","217:2195","207:2250","207:2257","207:2264","207:2213","119:1701"]},"100:2630":{"type":"FRAME","id":"100:2630","name":"Frame 4171","absoluteBoundingBox":{"x":13174.0,"y":3588.0,"width":958.0,"height":156.0},"isolatedAbsoluteRenderBounds":{"x":13174.0,"y":3588.0,"width":1039.0,"height":156.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,733.0]],"size":{"x":958.0,"y":156.0},"fills":[],"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":733.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["100:2631"]},"100:2520":{"mainComponentId":"38:6029","type":"INSTANCE","id":"100:2520","name":"Icon Big","absoluteBoundingBox":{"x":10642.0,"y":13434.0,"width":98.6264877319336,"height":98.6264877319336},"isolatedAbsoluteRenderBounds":{"x":10642.0,"y":13434.0,"width":98.626953125,"height":98.626953125},"relativeTransform":[[1.0,0.0,119.0],[0.0,1.0,0.0]],"size":{"x":98.6264877319336,"y":98.6264877319336},"fills":[],"constraintValues":{"left":{"pixelOffset":16.9999928474426,"sizeFraction":0.16666667163372},"top":{"pixelOffset":10579.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.821887373924255,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2520;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.821887373924255,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"100:2616":{"type":"TEXT","id":"100:2616","name":"Through ideation sessions with stakeholders, we mapped pain points in the existing experience. Investors had limited portfolio visibility, transactions were clunky (some required downloading and emailing PDF forms), and there was no digital touchpoint that reflected the brand. We identified three core user needs: clear access to performance and balances, transparency into ethical impact, and a frictionless experience from sign-up to ongoing management. Personas spanning ages 18 to 78 kept us honest about designing for accessibility and simplicity.","absoluteBoundingBox":{"x":13173.0,"y":5134.896484375,"width":690.0,"height":216.0},"isolatedAbsoluteRenderBounds":{"x":13173.5498046875,"y":5140.9365234375,"width":670.3125,"height":210.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":690.0,"y":216.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Through ideation sessions with stakeholders, we mapped pain points in the existing experience. Investors had limited portfolio visibility, transactions were clunky (some required downloading and emailing PDF forms), and there was no digital touchpoint that reflected the brand.\n\nWe identified three core user needs: clear access to performance and balances, transparency into ethical impact, and a frictionless experience from sign-up to ongoing management. Personas spanning ages 18 to 78 kept us honest about designing for accessibility and simplicity.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2620":{"type":"FRAME","id":"100:2620","name":"Frame 4188","absoluteBoundingBox":{"x":13174.0,"y":4051.0,"width":216.0,"height":97.9999923706055},"isolatedAbsoluteRenderBounds":{"x":13174.0,"y":4051.0,"width":216.0,"height":98.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,248.0]],"size":{"x":216.0,"y":97.9999923706055},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","isInAnimateTree":true,"children":["100:2621","100:2622"]},"13:18872":{"type":"SVG","id":"13:18872","name":"Frame 4081","absoluteBoundingBox":{"x":8132.0,"y":643.0,"width":246.0,"height":112.580116271973},"isolatedAbsoluteRenderBounds":{"x":8132.0,"y":643.0,"width":246.0,"height":112.580139160156},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,286.0]],"size":{"x":246.0,"y":112.580116271973},"fills":[],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":422.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":2.59553408622742,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"df6500da40546493b34d51cd990787188f0f575f"},"100:2622":{"mainComponentId":"38:6029","type":"INSTANCE","id":"100:2622","name":"Icon Big","absoluteBoundingBox":{"x":13292.0,"y":4051.0,"width":97.9999923706055,"height":97.9999923706055},"isolatedAbsoluteRenderBounds":{"x":13292.0,"y":4051.0,"width":98.0,"height":98.0},"relativeTransform":[[1.0,0.0,118.0],[0.0,1.0,0.0]],"size":{"x":97.9999923706055,"y":97.9999923706055},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2622;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":[],"value":{"size":{"x":97.9999923706055,"y":97.9999923706055}}}]},"100:2753":{"type":"FRAME","id":"100:2753","name":"Frame 4174","absoluteBoundingBox":{"x":16045.5,"y":3338.0,"width":334.0,"height":260.0},"isolatedAbsoluteRenderBounds":{"x":16045.5,"y":3338.0,"width":334.0,"height":260.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":260.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["100:2754","100:2755"]},"100:2609":{"type":"FRAME","id":"100:2609","name":"03_Section-01","absoluteBoundingBox":{"x":13173.0,"y":4489.0,"width":1060.0,"height":861.896423339844},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":4489.0,"width":1060.0,"height":862.81982421875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,1634.0]],"size":{"x":1060.0,"y":861.896423339844},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":1634.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2610","100:2613"]},"100:2613":{"type":"FRAME","id":"100:2613","name":"Frame 4171","absoluteBoundingBox":{"x":13173.0,"y":5079.896484375,"width":959.0,"height":271.0},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":5079.896484375,"width":959.0,"height":271.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,590.896423339844]],"size":{"x":959.0,"y":271.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["100:2614","100:2615"]},"13:18692":{"type":"TEXT","id":"13:18692","name":"Tom Twiby®","absoluteBoundingBox":{"x":5573.0,"y":764.0,"width":1381.0,"height":199.0},"isolatedAbsoluteRenderBounds":{"x":5573.0,"y":764.0,"width":1381.0,"height":199.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,440.0]],"size":{"x":1381.0,"y":199.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.113725490868092,"g":0.109803922474384,"b":0.105882354080677,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-17.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-17.0,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.85009717941284,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":" Tom  Twiby®","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","textCase":"UPPER","fontVariantPosition":"NORMAL","fontSize":241.319381713867,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-16.8923567199707,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":265.451324462891,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2710":{"type":"RECTANGLE","id":"100:2710","name":"Australian-Ethical-Responsive 1","absoluteBoundingBox":{"x":14353.0,"y":7252.0,"width":687.0,"height":374.0},"targetAspectRatio":{"x":519.0,"y":282.0},"isolatedAbsoluteRenderBounds":{"x":14353.0,"y":7252.0,"width":687.0,"height":374.0},"relativeTransform":[[1.0,0.0,37.0],[0.0,1.0,31.0]],"size":{"x":687.0,"y":374.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"523b0a1f39cd3d95705f44633f210b556f9deb52","imageTransform":[[0.949719071388245,0.0,0.0251404698938131],[0.0,0.865030646324158,0.0674846619367599]],"originalImageWidth":927,"originalImageHeight":553,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":37.0,"sizeFraction":0.0},"right":{"pixelOffset":-36.0,"sizeFraction":1.0},"top":{"pixelOffset":-187.0,"sizeFraction":0.5},"bottom":{"pixelOffset":187.0,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2677":{"type":"FRAME","id":"100:2677","name":"Frame 4168","absoluteBoundingBox":{"x":14316.0,"y":4824.0,"width":760.0,"height":260.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":4824.0,"width":760.0,"height":260.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":760.0,"y":260.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["100:2678","100:2679"]},"100:2610":{"type":"FRAME","id":"100:2610","name":"Frame 4170","absoluteBoundingBox":{"x":13173.0,"y":4489.0,"width":1039.0,"height":552.896423339844},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":4489.0,"width":1039.0,"height":552.896484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1039.0,"y":552.896423339844},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.742142915725708,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2611"]},"100:2546":{"type":"RECTANGLE","id":"100:2546","name":"Australian-Ethical-Wireframing 1","absoluteBoundingBox":{"x":10390.0,"y":4481.0,"width":1430.0,"height":761.0},"targetAspectRatio":{"x":1400.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":10390.0,"y":4481.0,"width":1430.0,"height":761.0},"relativeTransform":[[1.0,0.0,215.0],[0.0,1.0,126.34521484375]],"size":{"x":1430.0,"y":761.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"6c14d359b9835ff8238873d866ce9ebe42745cae","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-868.323486328125,"sizeFraction":0.5},"right":{"pixelOffset":561.676513671875,"sizeFraction":0.5},"top":{"pixelOffset":-430.144592285156,"sizeFraction":0.5},"bottom":{"pixelOffset":330.855407714844,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"40:225314":{"type":"FRAME","id":"40:225314","name":"01_Hero-Intro","absoluteBoundingBox":{"x":15182.0,"y":3004.0,"width":760.0,"height":708.0},"isolatedAbsoluteRenderBounds":{"x":15182.0,"y":3004.0,"width":760.0,"height":708.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,149.0]],"size":{"x":760.0,"y":708.0},"fills":[],"visible":false,"constraints":{"vertical":"TOP","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-379.0,"sizeFraction":0.5},"right":{"pixelOffset":381.0,"sizeFraction":0.5},"top":{"pixelOffset":149.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"children":[]},"100:2636":{"type":"GROUP","id":"100:2636","name":"Video","absoluteBoundingBox":{"x":13174.0830078125,"y":7335.0,"width":1038.91662597656,"height":591.543395996094},"isolatedAbsoluteRenderBounds":{"x":13174.0830078125,"y":7335.0,"width":1038.9169921875,"height":591.54345703125},"relativeTransform":[[1.0,0.0,21.0830078125],[0.0,1.0,4480.0]],"size":{"x":1038.91662597656,"y":591.543395996094},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":21.0830078125,"sizeFraction":0.0},"right":{"pixelOffset":-20.0003662109375,"sizeFraction":1.0},"top":{"pixelOffset":4480.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.08333325386047,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["100:2637"]},"100:2527":{"type":"FRAME","id":"100:2527","name":"06_Section-04","absoluteBoundingBox":{"x":10405.0,"y":10928.0,"width":1400.0,"height":1030.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":10928.0,"width":1400.0,"height":1030.6669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,8073.0]],"size":{"x":1400.0,"y":1030.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":8073.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2528","100:2530"]},"38:4001":{"type":"TEXT","id":"38:4001","name":"AE Mobile/Heading 5 Sans","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":74.0,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":74.0,"height":23.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":74.0,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plain","fontPostScriptName":"Plain-Thin","fontStyle":"Thin","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":21.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.105,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":23.1000003814697,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:3025":{"type":"FRAME","id":"100:3025","name":"Frame 4168","absoluteBoundingBox":{"x":12302.0,"y":12055.0,"width":669.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":12302.0,"y":12055.0,"width":669.0,"height":144.9228515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":669.0,"y":144.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["100:3026","100:3027"]},"100:2611":{"type":"FRAME","id":"100:2611","name":"Frame 4078","absoluteBoundingBox":{"x":13002.3076171875,"y":4389.296875,"width":1607.96154785156,"height":825.989868164062},"isolatedAbsoluteRenderBounds":{"x":13002.3076171875,"y":4389.296875,"width":1607.9619140625,"height":825.989868164062},"relativeTransform":[[1.0,0.0,-170.6923828125],[0.0,1.0,-99.703125]],"size":{"x":1607.96154785156,"y":825.989868164062},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-170.6923828125,"sizeFraction":0.0},"right":{"pixelOffset":398.269165039062,"sizeFraction":1.0},"top":{"pixelOffset":-99.703125,"sizeFraction":0.0},"bottom":{"pixelOffset":173.390319824219,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.647327542304993,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["100:2612"]},"100:2672":{"type":"FRAME","id":"100:2672","name":"Frame 4170","absoluteBoundingBox":{"x":14316.0,"y":4307.0,"width":760.0,"height":424.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":4307.0,"width":760.0,"height":424.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":424.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2673"]},"100:2612":{"type":"RECTANGLE","id":"100:2612","name":"Australian-Ethical-Wireframing 1","absoluteBoundingBox":{"x":13173.0,"y":4489.0,"width":1039.0,"height":552.896423339844},"targetAspectRatio":{"x":1400.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":4489.0,"width":1039.0,"height":552.896484375},"relativeTransform":[[1.0,0.0,170.6923828125],[0.0,1.0,99.703125]],"size":{"x":1039.0,"y":552.896423339844},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"6c14d359b9835ff8238873d866ce9ebe42745cae","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-633.288391113281,"sizeFraction":0.5},"right":{"pixelOffset":405.711608886719,"sizeFraction":0.5},"top":{"pixelOffset":-313.291809082031,"sizeFraction":0.5},"bottom":{"pixelOffset":239.604614257812,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.726556360721588,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2531":{"type":"FRAME","id":"100:2531","name":"05_Section-03","absoluteBoundingBox":{"x":10405.0,"y":6873.0,"width":1400.0,"height":958.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":6873.0,"width":1400.0,"height":958.92333984375},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,4018.0]],"size":{"x":1400.0,"y":958.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":4018.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2532","100:2534"]},"100:2604":{"type":"TEXT","id":"100:2604","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":13173.0,"y":7110.56201171875,"width":690.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":13173.60546875,"y":7116.60205078125,"width":685.537109375,"height":114.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,140.0]],"size":{"x":690.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We benchmarked against best-in-class finance apps (Spaceship, Up Bank, Coinbase) to identify where we could meet expectations and where we could push beyond them. The direction balanced four principles: modern but ethics-driven, inclusive, information-rich but not overwhelming, and delightful in the details.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2605":{"type":"FRAME","id":"100:2605","name":"04_Section-02","absoluteBoundingBox":{"x":13173.0,"y":5398.0,"width":1060.0,"height":813.613403320312},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":5398.0,"width":1400.0,"height":814.27978515625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,2543.0]],"size":{"x":1060.0,"y":813.613403320312},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":2543.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2606","100:2608"]},"13:18779":{"mainComponentId":"13:18028","type":"INSTANCE","id":"13:18779","name":"Text btn","absoluteBoundingBox":{"x":7141.0,"y":450.0,"width":336.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":7141.0,"y":450.0,"width":336.0,"height":48.0},"relativeTransform":[[1.0,0.0,7.0],[0.0,1.0,146.0]],"size":{"x":336.0,"y":48.0},"fills":[],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-425.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":13,"localID":18036},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":13,"localID":18030},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"13:18029"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":13,"localID":18058},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://drive.google.com/file/d/1XzdfS-A3VE5XWcig1j10T0ddNBS3udBw/view?usp=sharing","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"children":["I13:18779;13:18021"],"componentSetId":"13:18029","componentProperties":{"Property 1":{"value":"default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":13,"localID":18036},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":13,"localID":18030},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"13:18029"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":13,"localID":18058},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://drive.google.com/file/d/1XzdfS-A3VE5XWcig1j10T0ddNBS3udBw/view?usp=sharing","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"size":{"x":336.0,"y":48.0}}},{"key":["Contact Me0"],"value":{"characterStyleOverrides":[],"characters":"Resume.pdf","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"100:2606":{"type":"FRAME","id":"100:2606","name":"Frame 4170","absoluteBoundingBox":{"x":13173.0,"y":5398.0,"width":1039.0,"height":552.613403320312},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":5398.0,"width":1039.0,"height":552.613403320312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1039.0,"y":552.613403320312},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.744469285011292,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2607"]},"100:2607":{"type":"RECTANGLE","id":"100:2607","name":"Australian-Ethical-App 1","absoluteBoundingBox":{"x":13171.9140625,"y":5398.0,"width":1042.25695800781,"height":554.629638671875},"targetAspectRatio":{"x":1400.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":13171.9140625,"y":5398.0,"width":1042.2568359375,"height":554.6298828125},"relativeTransform":[[1.0,0.0,-1.0859375],[0.0,1.0,0.0]],"size":{"x":1042.25695800781,"y":554.629638671875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"3ad9a3d5265897bddd362d144e9127dff888fd6c","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-520.5859375,"sizeFraction":0.5},"right":{"pixelOffset":521.671020507812,"sizeFraction":0.5},"top":{"pixelOffset":-276.306701660156,"sizeFraction":0.5},"bottom":{"pixelOffset":278.322937011719,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.744469285011292,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2768":{"type":"GROUP","id":"100:2768","name":"Video","absoluteBoundingBox":{"x":16045.390625,"y":6982.0,"width":334.609344482422,"height":190.541442871094},"isolatedAbsoluteRenderBounds":{"x":16045.390625,"y":6982.0,"width":334.609375,"height":190.54150390625},"relativeTransform":[[1.0,0.0,20.390625],[0.0,1.0,4127.0]],"size":{"x":334.609344482422,"y":190.541442871094},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.390625,"sizeFraction":0.0},"right":{"pixelOffset":-20.0000305175781,"sizeFraction":1.0},"top":{"pixelOffset":4127.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["100:2769"]},"38:1498":{"type":"TEXT","id":"38:1498","name":"AE Mobile/Heading 1 Serif","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":128.0,"height":51.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":128.0,"height":51.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":128.0,"y":51.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Whitman Display Condensed","fontPostScriptName":"WhitmanDisplayCondensed-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":51.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.255,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":51.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2647":{"type":"RECTANGLE","id":"100:2647","name":"Rectangle 2475","absoluteBoundingBox":{"x":14286.0,"y":10185.0,"width":822.0,"height":1440.0},"isolatedAbsoluteRenderBounds":{"x":14286.0,"y":10185.0,"width":822.0,"height":1440.0},"relativeTransform":[[1.0,0.0,-11.0],[0.0,1.0,7330.0]],"size":{"x":822.0,"y":1440.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.952941179275513,"b":0.952941179275513,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-11.0,"sizeFraction":0.0},"right":{"pixelOffset":11.0,"sizeFraction":1.0},"bottom":{"pixelOffset":15.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"47:112525":{"type":"GROUP","id":"47:112525","name":"Video","absoluteBoundingBox":{"x":15161.0,"y":6731.0,"width":800.0,"height":455.555541992188},"isolatedAbsoluteRenderBounds":{"x":15161.0,"y":6731.0,"width":800.0,"height":455.5556640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3876.0]],"size":{"x":800.0,"y":455.555541992188},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":3876.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["40:297307"]},"100:3029":{"type":"TEXT","id":"100:3029","name":"Understanding the Problem","absoluteBoundingBox":{"x":10971.0,"y":12889.0,"width":685.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":10972.2099609375,"y":12894.7646484375,"width":226.544921875,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":685.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"User Testing & Iteration","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2617":{"type":"TEXT","id":"100:2617","name":"Text","absoluteBoundingBox":{"x":13863.0,"y":5134.896484375,"width":690.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":13863.0,"y":5134.896484375,"width":690.0,"height":24.0},"relativeTransform":[[1.0,0.0,690.0],[0.0,1.0,0.0]],"size":{"x":690.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2601":{"type":"TEXT","id":"100:2601","name":"Design Direction","absoluteBoundingBox":{"x":13173.0,"y":6915.56201171875,"width":941.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":13174.3935546875,"y":6921.3271484375,"width":157.2890625,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":941.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Design Direction","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2599":{"type":"RECTANGLE","id":"100:2599","name":"josh-withers-UN_W3z4D0pw-unsplash 1","absoluteBoundingBox":{"x":13173.0,"y":6015.73828125,"width":1037.0,"height":1134.32006835938},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":6015.73828125,"width":1037.0,"height":1134.3203125},"relativeTransform":[[1.0,0.0,1.81898940354586e-12],[0.0,1.0,-309.26171875]],"size":{"x":1037.0,"y":1134.32006835938},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"0ac11733a7bfb2fa77231ccd7ff5f950831e6d45","originalImageWidth":3992,"originalImageHeight":2992,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":1.81898940354586e-12,"sizeFraction":0.0},"right":{"pixelOffset":1.81898940354586e-12,"sizeFraction":1.0},"top":{"pixelOffset":-309.26171875,"sizeFraction":0.0},"bottom":{"pixelOffset":272.496276855469,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.15352666378021,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2593":{"type":"FRAME","id":"100:2593","name":"06_Section-04","absoluteBoundingBox":{"x":13173.0,"y":9527.0,"width":1047.0,"height":838.276000976562},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":9527.0,"width":1047.0,"height":838.943359375},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,6672.0]],"size":{"x":1047.0,"y":838.276000976562},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-13.0,"sizeFraction":1.0},"top":{"pixelOffset":6672.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2594","100:2596"]},"48:112766":{"mainComponentId":"38:6039","type":"INSTANCE","id":"48:112766","name":"Icon Big","absoluteBoundingBox":{"x":16719.28515625,"y":9732.0,"width":50.6264839172363,"height":50.6264839172363},"isolatedAbsoluteRenderBounds":{"x":16719.28515625,"y":9732.0,"width":50.626953125,"height":50.626953125},"relativeTransform":[[1.0,0.0,237.28515625],[0.0,1.0,0.0]],"size":{"x":50.6264839172363,"y":50.6264839172363},"fills":[],"constraintValues":{"left":{"pixelOffset":67.78515625,"sizeFraction":0.5},"top":{"pixelOffset":6877.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I48:112766;7031:86556"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"62:118234":{"type":"RECTANGLE","id":"62:118234","name":"Australian-Ethical-Design System 1","absoluteBoundingBox":{"x":16493.0,"y":7870.0,"width":317.0,"height":243.0},"targetAspectRatio":{"x":317.0,"y":243.0},"isolatedAbsoluteRenderBounds":{"x":16493.0,"y":7870.0,"width":317.0,"height":243.0},"relativeTransform":[[1.0,0.0,11.0],[0.0,1.0,-4.0]],"size":{"x":317.0,"y":243.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"261fe36d26489209e7daae037cac32a9c025c4b0","imageTransform":[[0.898311018943787,0.0,0.0546588934957981],[0.0,1.29403340816498,-0.189823880791664]],"originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":11.0,"sizeFraction":0.0},"right":{"pixelOffset":-11.0,"sizeFraction":1.0},"top":{"pixelOffset":-125.5,"sizeFraction":0.5},"bottom":{"pixelOffset":117.5,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"8:3944":{"type":"TEXT","id":"8:3944","name":"Default / Bold / Body","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":100.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":100.0,"height":100.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":100.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.768627464771271,"g":0.768627464771271,"b":0.768627464771271,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"0px  ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"SF Pro Text","fontPostScriptName":"SFProText-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.407999992370605,"letterSpacingValue":-0.407999992370605,"letterSpacingUnit":"PIXELS","lineHeightPx":22.0,"lineHeightPercent":110.431373596191,"lineHeightPercentFontSize":129.411758422852,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2683":{"type":"RECTANGLE","id":"100:2683","name":"144 1","absoluteBoundingBox":{"x":14626.6142578125,"y":2841.56567382812,"width":449.385711669922,"height":567.417114257812},"isolatedAbsoluteRenderBounds":{"x":14626.6142578125,"y":2841.56567382812,"width":449.385711669922,"height":567.417114257812},"relativeTransform":[[1.0,0.0,308.614288330078],[0.0,1.0,-149.434280395508]],"size":{"x":449.385711669922,"y":567.417114257812},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"c22d6ac90022a2f076d7a3152828c071cef612cd","imageTransform":[[0.528554558753967,0.0,0.235003113746643],[0.0,0.999999940395355,4.03519351266368e-08]],"filters":{"exposure":0.144067794084549,"contrast":0.211016952991486,"saturation":0.533898293972015},"originalImageWidth":4096,"originalImageHeight":2731,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"constraints":{"vertical":"TOP_BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":-149.434280395508,"sizeFraction":0.0},"bottom":{"pixelOffset":149.43424987793,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.577575325965881,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"80:2001":{"type":"FRAME","id":"80:2001","name":"06_Section-04","absoluteBoundingBox":{"x":11909.0,"y":10327.0,"width":1160.0,"height":901.221435546875},"isolatedAbsoluteRenderBounds":{"x":11909.0,"y":10327.0,"width":1160.0,"height":901.888671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,7472.0]],"size":{"x":1160.0,"y":901.221435546875},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":7472.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["80:2002","80:2004"]},"100:2596":{"mainComponentId":"40:50155","type":"INSTANCE","id":"100:2596","name":"Frame 4171","absoluteBoundingBox":{"x":13173.0,"y":10118.2763671875,"width":959.0,"height":247.0},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":10118.2763671875,"width":959.0,"height":247.6669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,591.276000976562]],"size":{"x":959.0,"y":247.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2596;38:117192","I100:2596;40:50101"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4171","size":{"x":959.0,"y":247.0}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"We built a modular design system (molecules, compounds, elements) scaling across mobile, tablet, and desktop, with 100+ components and 13 modules. Accessibility was baked in, with the colour palette meeting AA and AAA contrast standards.\n\nWe created a set of motion guidelines around three principles: delight, educate, or focus the user. We standardised easing curves (Quart in/out) and kept transitions under 400ms.","lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Design System & Responsive Execution","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"38:1995":{"type":"TEXT","id":"38:1995","name":"AE Mobile/Heading 2 Serif","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":103.0,"height":41.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":103.0,"height":41.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":103.0,"y":41.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Whitman Display Condensed","fontPostScriptName":"WhitmanDisplayCondensed-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":41.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.205,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":41.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2558":{"type":"FRAME","id":"100:2558","name":"01_Hero-Intro","absoluteBoundingBox":{"x":10406.0,"y":2991.0,"width":1400.0,"height":690.0},"isolatedAbsoluteRenderBounds":{"x":10406.0,"y":2991.0,"width":1400.0,"height":690.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,136.0]],"size":{"x":1400.0,"y":690.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-699.0,"sizeFraction":0.5},"right":{"pixelOffset":701.0,"sizeFraction":0.5},"top":{"pixelOffset":136.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":[]},"100:2632":{"type":"TEXT","id":"100:2632","name":"Australian Ethical App","absoluteBoundingBox":{"x":13174.0,"y":3588.0,"width":469.0,"height":156.0},"isolatedAbsoluteRenderBounds":{"x":13174.6669921875,"y":3603.0,"width":405.3740234375,"height":126.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":469.0,"y":156.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.85009717941284,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Australian\nEthical App","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","textCase":"UPPER","fontVariantPosition":"NORMAL","fontSize":80.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-5.6,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":72.0,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2595":{"type":"RECTANGLE","id":"100:2595","name":"Australian-Ethical-Design System 1","absoluteBoundingBox":{"x":13204.298828125,"y":9523.2236328125,"width":977.4013671875,"height":556.700317382812},"targetAspectRatio":{"x":1308.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":13204.298828125,"y":9523.2236328125,"width":977.4013671875,"height":556.7001953125},"relativeTransform":[[1.0,0.0,31.2990989685059],[0.0,1.0,-3.77634024620056]],"size":{"x":977.4013671875,"y":556.700317382812},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"261fe36d26489209e7daae037cac32a9c025c4b0","imageTransform":[[0.934285700321198,0.0,0.0328571423888206],[0.0,1.0,0.0]],"originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":31.2990989685059,"sizeFraction":0.0},"right":{"pixelOffset":-31.2995338439941,"sizeFraction":1.0},"top":{"pixelOffset":-280.414340734482,"sizeFraction":0.5},"bottom":{"pixelOffset":276.285976648331,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.680420279502869,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:3022":{"type":"TEXT","id":"100:3022","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":14165.0,"y":11110.0,"width":690.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":14165.0,"y":11110.0,"width":690.0,"height":24.0},"relativeTransform":[[1.0,0.0,550.0],[0.0,1.0,0.0]],"size":{"x":690.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2583":{"type":"GROUP","id":"100:2583","name":"07_End Section","absoluteBoundingBox":{"x":13291.0,"y":11668.0,"width":691.0,"height":837.0},"isolatedAbsoluteRenderBounds":{"x":13291.0,"y":11668.0,"width":691.0,"height":838.6298828125},"relativeTransform":[[1.0,0.0,138.0],[0.0,1.0,8813.0]],"size":{"x":691.0,"y":837.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":47.999997317791,"sizeFraction":0.0833333358168602},"top":{"pixelOffset":8813.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["100:2584","100:2585","100:2586","100:2587","100:2588"]},"40:225376":{"mainComponentId":"40:50336","type":"INSTANCE","id":"40:225376","name":"Frame 4171","absoluteBoundingBox":{"x":15180.0,"y":5619.0,"width":760.0,"height":199.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":5619.0,"width":760.0,"height":199.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,462.0]],"size":{"x":760.0,"y":199.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I40:225376;40:50337","I40:225376;40:50338"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Tablet","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4171","size":{"x":760.0,"y":199.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Defining the MVP","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"Rather than trying to ship everything at once, we aligned with stakeholders on a \"brilliant basics\" MVP, the core set of features that would immediately improve the customer experience. We mapped out the information architecture and user flows, paying special attention to the handoff between the external sign-up form (a third-party dependency we couldn't redesign) and the in-app onboarding. Reducing friction at that seam was critical to first impressions.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"100:2715":{"type":"GROUP","id":"100:2715","name":"07_End Section","absoluteBoundingBox":{"x":16043.0,"y":9732.0,"width":334.0,"height":648.759765625},"isolatedAbsoluteRenderBounds":{"x":16043.0,"y":9732.0,"width":334.0,"height":649.8232421875},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,6877.0]],"size":{"x":334.0,"y":648.759765625},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"top":{"pixelOffset":6877.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["100:2716","100:2717","100:2718","100:2719","100:2720"]},"100:2713":{"type":"RECTANGLE","id":"100:2713","name":"Rectangle 2475","absoluteBoundingBox":{"x":15976.0,"y":9656.0,"width":461.0,"height":1625.0},"isolatedAbsoluteRenderBounds":{"x":15976.0,"y":9656.0,"width":461.0,"height":1625.0},"relativeTransform":[[1.0,0.0,-49.0],[0.0,1.0,6801.0]],"size":{"x":461.0,"y":1625.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.952941179275513,"b":0.952941179275513,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-49.0,"sizeFraction":0.0},"right":{"pixelOffset":37.0,"sizeFraction":1.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2603":{"type":"TEXT","id":"100:2603","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":13173.0,"y":6970.56201171875,"width":690.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":13173.8251953125,"y":6976.60205078125,"width":657.31640625,"height":90.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":690.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I led the visual direction, approaching the brand through an experiential lens rather than just applying guidelines to screens. The concept was rooted in nature, using Australia's environment to inform grid systems, colour, motion, and shape language.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"8:4312":{"type":"TEXT","id":"8:4312","name":"AE Mobile/Heading 3 Serif","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":83.0,"height":33.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":83.0,"height":33.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":83.0,"y":33.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Whitman Display Condensed","fontPostScriptName":"WhitmanDisplayCondensed-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":33.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.165,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":33.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"8:4254":{"type":"TEXT","id":"8:4254","name":"Default / Regular / Subheadline","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":100.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":100.0,"height":100.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":100.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.768627464771271,"g":0.768627464771271,"b":0.768627464771271,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"0px  ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"SF Pro Text","fontPostScriptName":"SFProText-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.239999994635582,"letterSpacingValue":-0.239999994635582,"letterSpacingUnit":"PIXELS","lineHeightPx":20.0,"lineHeightPercent":113.777778625488,"lineHeightPercentFontSize":133.33332824707,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2582":{"mainComponentId":"13:18704","type":"INSTANCE","id":"100:2582","name":"Footer","absoluteBoundingBox":{"x":13153.0,"y":12670.0,"width":1080.0,"height":552.0},"isolatedAbsoluteRenderBounds":{"x":13153.0,"y":12670.0,"width":1080.0,"height":552.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,9815.0]],"size":{"x":1080.0,"y":552.0},"fills":[{"opacity":0.5,"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[3.7014711296024e-08,1.29368579387665,-0.293685793876648],[-1.29368579387665,1.38548417183415e-08,1.14684295654297]],"gradientStops":[{"color":{"r":0.95686274766922,"g":0.952941179275513,"b":0.952941179275513,"a":0.0},"position":0.0},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":0.5},"position":0.525895953178406},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":0.723345518112183},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":1.0}],"visible":true}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.75,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I100:2582;13:18633"],"componentSetId":"13:18966","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"uniformScaleFactor":0.75,"overrides":[]},"80:2123":{"type":"FRAME","id":"80:2123","name":"Frame 4174","absoluteBoundingBox":{"x":11910.0,"y":3445.0,"width":1158.0,"height":156.0},"isolatedAbsoluteRenderBounds":{"x":11910.0,"y":3445.0,"width":1158.0,"height":156.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1158.0,"y":156.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["80:2124","80:2125"]},"100:2565":{"type":"FRAME","id":"100:2565","name":"Frame 4174","absoluteBoundingBox":{"x":10406.0,"y":3525.0,"width":1400.0,"height":156.0},"isolatedAbsoluteRenderBounds":{"x":10406.0,"y":3525.0,"width":1400.0,"height":156.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1400.0,"y":156.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["100:2566","100:2567"]},"100:2539":{"type":"FRAME","id":"100:2539","name":"04_Section-02","absoluteBoundingBox":{"x":10405.0,"y":5727.0,"width":1400.0,"height":1006.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":5727.0,"width":1400.0,"height":1006.66650390625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,2872.0]],"size":{"x":1400.0,"y":1006.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":2872.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2540","100:2542"]},"100:2712":{"type":"FRAME","id":"100:2712","name":"Mobile","absoluteBoundingBox":{"x":16025.0,"y":2855.0,"width":375.0,"height":8426.0},"isolatedAbsoluteRenderBounds":{"x":16025.0,"y":2855.0,"width":375.0,"height":8426.0},"relativeTransform":[[1.0,0.0,5704.0],[0.0,1.0,100.0]],"size":{"x":375.0,"y":8426.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","isBreakpointFrame":true,"children":["100:2713","100:2714","100:2715","100:2721","100:2725","100:2729","100:2737","100:2746","100:2756","100:2747","100:2762","100:2752","100:2766","100:2768","100:2770","100:2775","207:2234","207:2241","207:2218","207:2255","207:2258","207:2269","217:2201","207:2249","119:1706"]},"100:2588":{"mainComponentId":"38:6039","type":"INSTANCE","id":"100:2588","name":"Icon Big","absoluteBoundingBox":{"x":13648.0,"y":11668.0,"width":98.6264877319336,"height":98.6264877319336},"isolatedAbsoluteRenderBounds":{"x":13648.0,"y":11668.0,"width":98.626953125,"height":98.626953125},"relativeTransform":[[1.0,0.0,357.0],[0.0,1.0,0.0]],"size":{"x":98.6264877319336,"y":98.6264877319336},"fills":[],"constraintValues":{"left":{"pixelOffset":45.0000107288361,"sizeFraction":0.416666656732559},"top":{"pixelOffset":8813.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.821887373924255,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2588;7031:86556"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.821887373924255,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"207:2213":{"type":"TEXT","id":"207:2213","name":"Download the App","absoluteBoundingBox":{"x":10406.0,"y":3702.0,"width":236.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":10406.0,"y":3709.0,"width":186.2392578125,"height":20.56005859375},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,847.0]],"size":{"x":236.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":847.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Download the App","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.australianethical.com.au/investments/mobile-app/","openInNewTab":true},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"13:18966":{"type":"COMPONENT_SET","id":"13:18966","name":"Footer","absoluteBoundingBox":{"x":5570.0,"y":201.0,"width":2937.0,"height":822.0},"isolatedAbsoluteRenderBounds":{"x":5570.0,"y":201.0,"width":2937.0,"height":822.0},"relativeTransform":[[1.0,0.0,5570.0],[0.0,1.0,201.0]],"size":{"x":2937.0,"y":822.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["13:18965","13:18866","13:18704"],"componentPropertyDefinitions":{"Property 1":{"type":"VARIANT","defaultValue":"Desktop","variantOptions":["Desktop","Mobile","Tablet"]}}},"100:2639":{"type":"RECTANGLE","id":"100:2639","name":"Australian-Ethical-onboarding 1","absoluteBoundingBox":{"x":13191.5712890625,"y":8992.4384765625,"width":1002.85717773438,"height":477.657165527344},"targetAspectRatio":{"x":1350.0,"y":643.0},"isolatedAbsoluteRenderBounds":{"x":13191.5712890625,"y":8992.4384765625,"width":1002.857421875,"height":477.6572265625},"relativeTransform":[[1.0,0.0,18.5712890625],[0.0,1.0,49.771484375]],"size":{"x":1002.85717773438,"y":477.657165527344},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"07cab4d5b568cf3fce3b2b5ef3a9d93239a50b64","imageTransform":[[0.964285731315613,0.0,0.0178571417927742],[0.0,0.863087296485901,0.0684563815593719]],"originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.5712890625,"sizeFraction":0.0},"right":{"pixelOffset":-18.571533203125,"sizeFraction":1.0},"bottom":{"pixelOffset":-25.9999389648438,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.742857217788696,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2691":{"mainComponentId":"40:50761","type":"INSTANCE","id":"100:2691","name":"Frame 4169","absoluteBoundingBox":{"x":14317.0,"y":3577.0,"width":761.0,"height":175.0},"isolatedAbsoluteRenderBounds":{"x":14317.0,"y":3577.0,"width":761.0,"height":175.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":761.0,"y":175.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2691;40:50762","I100:2691;40:50763"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Single Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":761.0,"y":175.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Overview","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"Australian Ethical had a strong brand around purpose-driven investing, but their digital experience wasn't keeping up. Investors relied on outdated vendor platforms, creating a gap between brand promise and reality. We designed a mobile and web app that gave managed fund investors real visibility and control over their investments.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"119:1705":{"mainComponentId":"119:1453","type":"INSTANCE","id":"119:1705","name":"NAV BAR","absoluteBoundingBox":{"x":15161.0,"y":2855.0,"width":800.0,"height":73.0},"isolatedAbsoluteRenderBounds":{"x":15161.0,"y":2855.0,"width":800.0,"height":73.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":73.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","scrollBehavior":"FIXED","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":26.0,"paddingRight":24.0,"paddingBottom":26.0,"paddingLeft":24.0,"layoutMode":"HORIZONTAL","itemSpacing":811.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["I119:1705;119:1353","I119:1705;119:1355"],"componentSetId":"119:1467","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":800.0,"y":73.0}}}]},"100:2581":{"type":"RECTANGLE","id":"100:2581","name":"Rectangle 2475","absoluteBoundingBox":{"x":13153.0,"y":11456.0,"width":1440.0,"height":1937.0},"isolatedAbsoluteRenderBounds":{"x":13153.0,"y":11456.0,"width":1440.0,"height":1937.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,8601.0]],"size":{"x":1440.0,"y":1937.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.952941179275513,"b":0.952941179275513,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":171.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"8:3946":{"type":"TEXT","id":"8:3946","name":"AE Mobile/Label Sans","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":53.0,"height":13.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":53.0,"height":13.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":53.0,"y":13.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plain","fontPostScriptName":"Plain-Light","fontStyle":"Light","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.39,"letterSpacingValue":3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2118":{"type":"FRAME","id":"80:2118","name":"Frame 4171","absoluteBoundingBox":{"x":15182.0,"y":3304.0,"width":760.0,"height":246.0},"isolatedAbsoluteRenderBounds":{"x":15182.0,"y":3304.0,"width":760.0,"height":246.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,449.0]],"size":{"x":760.0,"y":246.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"right":{"pixelOffset":-19.0,"sizeFraction":1.0},"top":{"pixelOffset":449.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["80:2119"]},"13:18636":{"type":"TEXT","id":"13:18636","name":"Tom Twiby®","absoluteBoundingBox":{"x":5573.0,"y":764.0,"width":1381.0,"height":199.0},"isolatedAbsoluteRenderBounds":{"x":5610.45166015625,"y":788.059936523438,"width":1233.0380859375,"height":174.755432128906},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,440.0]],"size":{"x":1381.0,"y":199.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.113725490868092,"g":0.109803922474384,"b":0.105882354080677,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-17.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-17.0,"sizeFraction":1.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.85009717941284,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":" Tom  Twiby®","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAlignVertical":"CENTER","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","textCase":"UPPER","fontVariantPosition":"NORMAL","fontSize":241.319381713867,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-16.8923567199707,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":265.451324462891,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:258337":{"type":"FRAME","id":"40:258337","name":"Image 02","absoluteBoundingBox":{"x":16484.0,"y":7389.0,"width":345.0,"height":186.0},"isolatedAbsoluteRenderBounds":{"x":16484.0,"y":7389.0,"width":345.0,"height":186.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,4534.0]],"size":{"x":345.0,"y":186.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-10.0,"sizeFraction":1.0},"top":{"pixelOffset":4534.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0,"clipsContent":true,"children":["62:118226"]},"48:112759":{"mainComponentId":"38:6037","type":"INSTANCE","id":"48:112759","name":"Icon Big","absoluteBoundingBox":{"x":15344.0,"y":10394.0,"width":52.9999961853027,"height":50.9999961853027},"isolatedAbsoluteRenderBounds":{"x":15344.0,"y":10394.0,"width":53.0,"height":51.0},"relativeTransform":[[1.0,0.0,164.0],[0.0,1.0,0.0]],"size":{"x":52.9999961853027,"y":50.9999961853027},"fills":[],"constraintValues":{"left":{"pixelOffset":49.6666626930237,"sizeFraction":0.16666667163372},"top":{"pixelOffset":7539.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I48:112759;7031:86551"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":[],"value":{"size":{"x":52.9999961853027,"y":50.9999961853027}}},{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"100:3020":{"type":"FRAME","id":"100:3020","name":"Frame 4168","absoluteBoundingBox":{"x":13615.0,"y":11110.0,"width":550.0,"height":168.0},"isolatedAbsoluteRenderBounds":{"x":13615.0,"y":11110.0,"width":550.0,"height":168.9228515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":550.0,"y":168.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["100:3021","100:3022"]},"100:2633":{"type":"TEXT","id":"100:2633","name":"Empowering ethical investors with a digital experience that matches their values.","absoluteBoundingBox":{"x":13724.0,"y":3588.0,"width":489.0,"height":105.0},"isolatedAbsoluteRenderBounds":{"x":13724.7998046875,"y":3596.23999023438,"width":483.4443359375,"height":92.159912109375},"relativeTransform":[[1.0,0.0,550.0],[0.0,1.0,0.0]],"size":{"x":489.0,"y":105.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Empowering ethical investors with a digital experience that matches their values.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2700":{"type":"FRAME","id":"100:2700","name":"Image 02","absoluteBoundingBox":{"x":14317.0,"y":7686.0,"width":759.0,"height":424.0},"isolatedAbsoluteRenderBounds":{"x":14317.0,"y":7686.0,"width":759.0,"height":424.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,4831.0]],"size":{"x":759.0,"y":424.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":4831.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2701"]},"100:2695":{"mainComponentId":"40:50761","type":"INSTANCE","id":"100:2695","name":"Frame 4176","absoluteBoundingBox":{"x":14317.0,"y":3982.0,"width":761.0,"height":175.0},"isolatedAbsoluteRenderBounds":{"x":14317.0,"y":3982.0,"width":761.0,"height":175.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,405.0]],"size":{"x":761.0,"y":175.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2695;40:50762","I100:2695;40:50763"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Single Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4176","size":{"x":761.0,"y":175.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"My Role","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"UI/Visual Design Lead at R/GA. I led visual direction, design system architecture, interaction and motion design, and was closely involved in user testing and translating research into design decisions. I worked across the full product lifecycle from discovery through to development handover.\n","lineIndentations":[0,0],"lineStyleOverrides":[0,0],"lineTypes":["NONE","NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"207:2245":{"type":"TEXT","id":"207:2245","name":"View the website","absoluteBoundingBox":{"x":11907.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":11907.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-48.000011920929,"sizeFraction":0.333333343267441},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2725":{"type":"FRAME","id":"100:2725","name":"06_Section-04","absoluteBoundingBox":{"x":16043.0,"y":7874.0,"width":339.0,"height":764.0},"isolatedAbsoluteRenderBounds":{"x":16043.0,"y":7874.0,"width":339.0,"height":764.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,5019.0]],"size":{"x":339.0,"y":764.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-18.0,"sizeFraction":1.0},"top":{"pixelOffset":5019.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2726","100:2728"]},"80:2037":{"type":"FRAME","id":"80:2037","name":"Frame 4179","absoluteBoundingBox":{"x":11909.0,"y":8544.0,"width":1158.0,"height":457.0},"isolatedAbsoluteRenderBounds":{"x":11909.0,"y":8544.0,"width":1158.0,"height":457.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,5689.0]],"size":{"x":1158.0,"y":457.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-22.0,"sizeFraction":1.0},"top":{"pixelOffset":5689.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.827142834663391,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[16.5428562164307,16.5428562164307,16.5428562164307,16.5428562164307],"cornerRadius":16.5428562164307,"clipsContent":true,"children":["80:2038"]},"80:2142":{"type":"TEXT","id":"80:2142","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":15180.0,"y":5068.0,"width":760.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":5068.0,"width":760.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,236.0]],"size":{"x":760.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2714":{"mainComponentId":"13:18965","type":"INSTANCE","id":"100:2714","name":"Footer","absoluteBoundingBox":{"x":16025.0,"y":10499.0,"width":375.0,"height":782.0},"isolatedAbsoluteRenderBounds":{"x":16025.0,"y":10499.0,"width":375.0,"height":782.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7644.0]],"size":{"x":375.0,"y":782.0},"fills":[{"opacity":0.5,"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[3.7014711296024e-08,1.29368579387665,-0.293685793876648],[-1.29368579387665,1.38548417183415e-08,1.14684295654297]],"gradientStops":[{"color":{"r":0.95686274766922,"g":0.952941179275513,"b":0.952941179275513,"a":0.0},"position":0.0},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":0.5},"position":0.525895953178406},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":0.723345518112183},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":1.0}],"visible":true}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I100:2714;13:18868"],"componentSetId":"13:18966","componentProperties":{"Property 1":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[]},"13:18868":{"type":"GROUP","id":"13:18868","name":"Footer / Desktop","absoluteBoundingBox":{"x":8132.0,"y":357.0,"width":355.0,"height":620.0},"isolatedAbsoluteRenderBounds":{"x":8132.0,"y":357.0,"width":355.0,"height":621.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,136.0]],"size":{"x":355.0,"y":620.0},"fills":[],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":136.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["13:18871","13:18872","13:18877","13:18878","13:18879"]},"100:2685":{"type":"RECTANGLE","id":"100:2685","name":"image 1","absoluteBoundingBox":{"x":14300.9794921875,"y":2880.00708007812,"width":814.240112304688,"height":490.538543701172},"targetAspectRatio":{"x":3021.0,"y":1820.0},"isolatedAbsoluteRenderBounds":{"x":14300.9794921875,"y":2880.00708007812,"width":814.240234375,"height":490.53857421875},"relativeTransform":[[1.0,0.0,-17.0206317901611],[0.0,1.0,-110.992858886719]],"size":{"x":814.240112304688,"y":490.538543701172},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"c5e8dc75d0fa9aacfc8e9cdef7acaf44b0592be9","originalImageWidth":1280,"originalImageHeight":720,"videoRef":"1bcffb49fa2916557f6cc32499dec3829f86b192","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-17.0206317901611,"sizeFraction":0.0},"right":{"pixelOffset":39.2194805145264,"sizeFraction":1.0},"top":{"pixelOffset":-245.267150878906,"sizeFraction":0.5},"bottom":{"pixelOffset":245.271392822266,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.585365653038025,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"80:2035":{"type":"RECTANGLE","id":"80:2035","name":"Australian-Ethical-onboarding 1","absoluteBoundingBox":{"x":11929.6787109375,"y":9731.4189453125,"width":1116.64282226562,"height":531.852844238281},"targetAspectRatio":{"x":1350.0,"y":643.0},"isolatedAbsoluteRenderBounds":{"x":11929.6787109375,"y":9731.4189453125,"width":1116.642578125,"height":531.8525390625},"relativeTransform":[[1.0,0.0,20.6787109375],[0.0,1.0,55.4189453125]],"size":{"x":1116.64282226562,"y":531.852844238281},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"07cab4d5b568cf3fce3b2b5ef3a9d93239a50b64","imageTransform":[[0.964285731315613,0.0,0.0178571417927742],[0.0,0.863087296485901,0.0684563815593719]],"originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.6787109375,"sizeFraction":0.0},"right":{"pixelOffset":-20.678466796875,"sizeFraction":1.0},"bottom":{"pixelOffset":-28.9496459960938,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.827142834663391,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2669":{"type":"TEXT","id":"100:2669","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":14316.5,"y":6392.0,"width":761.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":14317.9296875,"y":6398.0400390625,"width":745.578125,"height":90.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":761.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I led the visual direction, approaching the brand through an experiential lens rather than just applying guidelines to screens. The concept was rooted in nature, using Australia's environment to inform grid systems, colour, motion, and shape language.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2041":{"type":"GROUP","id":"80:2041","name":"Video","absoluteBoundingBox":{"x":11910.0,"y":7850.0,"width":1156.99987792969,"height":658.778076171875},"isolatedAbsoluteRenderBounds":{"x":11910.0,"y":7850.0,"width":1157.0,"height":658.7783203125},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,4995.0]],"size":{"x":1156.99987792969,"y":658.778076171875},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"right":{"pixelOffset":-22.0001220703125,"sizeFraction":1.0},"top":{"pixelOffset":4995.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.827610790729523,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["80:2042"]},"80:2032":{"type":"FRAME","id":"80:2032","name":"Image 02","absoluteBoundingBox":{"x":11909.0,"y":9036.0,"width":1158.0,"height":616.221435546875},"isolatedAbsoluteRenderBounds":{"x":11909.0,"y":9036.0,"width":1158.0,"height":616.2216796875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,6181.0]],"size":{"x":1158.0,"y":616.221435546875},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-22.0,"sizeFraction":1.0},"top":{"pixelOffset":6181.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.827142834663391,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[16.5428562164307,16.5428562164307,16.5428562164307,16.5428562164307],"cornerRadius":16.5428562164307,"clipsContent":true,"children":["80:2033"]},"207:2266":{"type":"TEXT","id":"207:2266","name":"View the website","absoluteBoundingBox":{"x":13171.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":13171.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-8.00001072883606,"sizeFraction":0.333333343267441},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2515":{"type":"RECTANGLE","id":"100:2515","name":"Rectangle 2475","absoluteBoundingBox":{"x":10385.0,"y":13222.0,"width":1440.0,"height":2252.0},"isolatedAbsoluteRenderBounds":{"x":10385.0,"y":13222.0,"width":1440.0,"height":2252.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,10367.0]],"size":{"x":1440.0,"y":2252.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.952941179275513,"b":0.952941179275513,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2543":{"type":"FRAME","id":"100:2543","name":"03_Section-01","absoluteBoundingBox":{"x":10405.0,"y":4489.0,"width":1400.0,"height":1054.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":4489.0,"width":1400.0,"height":1054.92333984375},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,1634.0]],"size":{"x":1400.0,"y":1054.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":1634.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2544","100:2547"]},"100:2567":{"type":"TEXT","id":"100:2567","name":"Empowering ethical investors with a digital experience that matches their values.","absoluteBoundingBox":{"x":10998.0,"y":3525.0,"width":808.0,"height":70.0},"isolatedAbsoluteRenderBounds":{"x":11000.29296875,"y":3533.23999023438,"width":789.927734375,"height":57.159912109375},"relativeTransform":[[1.0,0.0,592.0],[0.0,1.0,0.0]],"size":{"x":808.0,"y":70.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Empowering ethical investors with a digital experience that matches their values.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2624":{"type":"FRAME","id":"100:2624","name":"01_Hero-Intro","absoluteBoundingBox":{"x":13174.0,"y":2991.0,"width":1039.0,"height":748.340270996094},"isolatedAbsoluteRenderBounds":{"x":13174.0,"y":2991.0,"width":1039.0,"height":748.340270996094},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,136.0]],"size":{"x":1039.0,"y":748.340270996094},"fills":[],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":136.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.08455109596252,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":[]},"100:3030":{"type":"FRAME","id":"100:3030","name":"Frame 4168","absoluteBoundingBox":{"x":10971.0,"y":12944.0,"width":685.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":10971.0,"y":12944.0,"width":687.201171875,"height":144.6669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":685.0,"y":144.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["100:3031","100:3032"]},"100:2516":{"mainComponentId":"13:18704","type":"INSTANCE","id":"100:2516","name":"Footer","absoluteBoundingBox":{"x":10385.0,"y":14738.0,"width":1440.0,"height":736.0},"isolatedAbsoluteRenderBounds":{"x":10385.0,"y":14738.0,"width":1440.0,"height":736.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,11883.0]],"size":{"x":1440.0,"y":736.0},"fills":[{"opacity":0.5,"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[3.7014711296024e-08,1.29368579387665,-0.293685793876648],[-1.29368579387665,1.38548417183415e-08,1.14684295654297]],"gradientStops":[{"color":{"r":0.95686274766922,"g":0.952941179275513,"b":0.952941179275513,"a":0.0},"position":0.0},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":0.5},"position":0.525895953178406},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":0.723345518112183},{"color":{"r":0.376470595598221,"g":0.886274516582489,"b":0.105882354080677,"a":1.0},"position":1.0}],"visible":true}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I100:2516;13:18633"],"componentSetId":"13:18966","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[]},"100:2727":{"type":"RECTANGLE","id":"100:2727","name":"Australian-Ethical-Design System 1","absoluteBoundingBox":{"x":16054.0,"y":7870.0,"width":317.0,"height":243.0},"targetAspectRatio":{"x":317.0,"y":243.0},"isolatedAbsoluteRenderBounds":{"x":16054.0,"y":7870.0,"width":317.0,"height":243.0},"relativeTransform":[[1.0,0.0,11.0],[0.0,1.0,-4.0]],"size":{"x":317.0,"y":243.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"261fe36d26489209e7daae037cac32a9c025c4b0","imageTransform":[[0.898311018943787,0.0,0.0546588934957981],[0.0,1.29403340816498,-0.189823880791664]],"originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":11.0,"sizeFraction":0.0},"right":{"pixelOffset":-11.0,"sizeFraction":1.0},"top":{"pixelOffset":-125.5,"sizeFraction":0.5},"bottom":{"pixelOffset":117.5,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"80:2122":{"type":"FRAME","id":"80:2122","name":"Frame 4171","absoluteBoundingBox":{"x":11910.0,"y":3445.0,"width":1158.0,"height":156.0},"isolatedAbsoluteRenderBounds":{"x":11910.0,"y":3445.0,"width":1158.0,"height":156.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,590.0]],"size":{"x":1158.0,"y":156.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":590.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["80:2123"]},"100:2646":{"type":"FRAME","id":"100:2646","name":"Tablet","absoluteBoundingBox":{"x":14297.0,"y":2855.0,"width":800.0,"height":8755.0},"isolatedAbsoluteRenderBounds":{"x":14297.0,"y":2855.0,"width":800.0,"height":8755.0},"relativeTransform":[[1.0,0.0,3976.0],[0.0,1.0,100.0]],"size":{"x":800.0,"y":8755.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","isBreakpointFrame":true,"children":["100:2647","100:2648","100:2649","100:2655","100:2659","100:2663","100:2671","100:2680","100:2690","100:2681","100:2696","100:2686","100:2700","100:2702","100:2704","100:2709","207:2230","207:2239","207:2216","217:2200","207:2247","207:2254","207:2267","207:2261","119:1704"]},"119:1702":{"mainComponentId":"119:1453","type":"INSTANCE","id":"119:1702","name":"NAV BAR","absoluteBoundingBox":{"x":11889.0,"y":2855.0,"width":1200.0,"height":73.0},"isolatedAbsoluteRenderBounds":{"x":11889.0,"y":2855.0,"width":1200.0,"height":73.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1200.0,"y":73.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","scrollBehavior":"FIXED","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":26.0,"paddingRight":24.0,"paddingBottom":26.0,"paddingLeft":24.0,"layoutMode":"HORIZONTAL","itemSpacing":811.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["I119:1702;119:1353","I119:1702;119:1355"],"componentSetId":"119:1467","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":1200.0,"y":73.0}}}]},"40:289423":{"type":"FRAME","id":"40:289423","name":"06_Section-05","absoluteBoundingBox":{"x":16484.0,"y":8790.0,"width":335.0,"height":714.0},"isolatedAbsoluteRenderBounds":{"x":16484.0,"y":8790.0,"width":335.0,"height":714.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,5935.0]],"size":{"x":335.0,"y":714.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":5935.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["40:289424","100:3013"]},"80:2025":{"type":"FRAME","id":"80:2025","name":"Frame 4170","absoluteBoundingBox":{"x":11910.0,"y":2991.0,"width":1158.0,"height":411.0},"isolatedAbsoluteRenderBounds":{"x":11910.0,"y":2991.0,"width":1158.0,"height":411.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,136.0]],"size":{"x":1158.0,"y":411.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":136.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["80:2027","80:2029"]},"80:2020":{"type":"FRAME","id":"80:2020","name":"Frame 4188","absoluteBoundingBox":{"x":12401.0,"y":3915.0,"width":216.0,"height":97.9999923706055},"isolatedAbsoluteRenderBounds":{"x":12401.0,"y":3915.0,"width":216.0,"height":98.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,224.0]],"size":{"x":216.0,"y":97.9999923706055},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","isInAnimateTree":true,"children":["80:2021","80:2022"]},"80:2018":{"type":"FRAME","id":"80:2018","name":"02_Intro Body","absoluteBoundingBox":{"x":12401.0,"y":3691.0,"width":668.0,"height":570.0},"isolatedAbsoluteRenderBounds":{"x":12401.0,"y":3691.0,"width":668.0,"height":570.0},"relativeTransform":[[1.0,0.0,512.0],[0.0,1.0,836.0]],"size":{"x":668.0,"y":570.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":836.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":49.0,"counterAxisSizingMode":"FIXED","children":["80:2019","80:2020","80:2023"]},"100:3027":{"type":"TEXT","id":"100:3027","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":12946.0,"y":12055.0,"width":690.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":12946.0,"y":12055.0,"width":690.0,"height":24.0},"relativeTransform":[[1.0,0.0,644.0],[0.0,1.0,0.0]],"size":{"x":690.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2160":{"type":"TEXT","id":"80:2160","name":"I led the visual direction, approaching the brand through an experiential lens rather than just applying guidelines to screens. The concept was rooted in nature, using Australia's environment to inform grid systems, colour, motion, and shape language.","absoluteBoundingBox":{"x":16484.0,"y":6456.0,"width":334.0,"height":216.0},"isolatedAbsoluteRenderBounds":{"x":16484.29296875,"y":6462.0400390625,"width":326.76953125,"height":186.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":216.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I led the visual direction, approaching the brand through an experiential lens rather than just applying guidelines to screens. The concept was rooted in nature, using Australia's environment to inform grid systems, colour, motion, and shape language.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:3031":{"type":"TEXT","id":"100:3031","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":10971.0,"y":12944.0,"width":690.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":10971.60546875,"y":12950.0400390625,"width":686.595703125,"height":138.626953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":690.0,"y":144.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We ran two rounds of testing with 16 participants (aged 18 to 78) alongside development sprints. The first round surfaced usability issues in onboarding and data visualisation, which we iterated on and re-tested. Users responded positively to dashboard clarity and overall polish, and pushed us to surface more portfolio company detail, shaping the post-MVP roadmap.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:3026":{"type":"TEXT","id":"100:3026","name":"We ran two rounds of testing with 16 participants (aged 18 to 78) alongside development sprints. The first round surfaced usability issues in onboarding and data visualisation, which we iterated on and re-tested. Users responded positively to dashboard clarity and overall polish, and pushed us to surface more portfolio company detail, shaping the post-MVP roadmap.","absoluteBoundingBox":{"x":12302.0,"y":12055.0,"width":644.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":12302.60546875,"y":12061.0400390625,"width":639.99609375,"height":138.8828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":644.0,"y":144.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We ran two rounds of testing with 16 participants (aged 18 to 78) alongside development sprints. The first round surfaced usability issues in onboarding and data visualisation, which we iterated on and re-tested. Users responded positively to dashboard clarity and overall polish, and pushed us to surface more portfolio company detail, shaping the post-MVP roadmap.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2535":{"type":"TEXT","id":"100:2535","name":"Understanding the Problem","absoluteBoundingBox":{"x":10405.0,"y":7656.0,"width":1400.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":10406.3935546875,"y":7661.76513671875,"width":157.2890625,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1400.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Design Direction","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2022":{"mainComponentId":"38:6029","type":"INSTANCE","id":"80:2022","name":"Icon Big","absoluteBoundingBox":{"x":12519.0,"y":3915.0,"width":97.9999923706055,"height":97.9999923706055},"isolatedAbsoluteRenderBounds":{"x":12519.0,"y":3915.0,"width":98.0,"height":98.0},"relativeTransform":[[1.0,0.0,118.0],[0.0,1.0,0.0]],"size":{"x":97.9999923706055,"y":97.9999923706055},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I80:2022;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":[],"value":{"size":{"x":97.9999923706055,"y":97.9999923706055}}}]},"207:2233":{"type":"TEXT","id":"207:2233","name":"View the website","absoluteBoundingBox":{"x":15180.0,"y":4187.0,"width":760.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":4187.0,"width":760.0,"height":26.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,1332.0]],"size":{"x":760.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":1332.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"13:18640":{"type":"SVG","id":"13:18640","name":"Layer_1","absoluteBoundingBox":{"x":5794.0,"y":604.0,"width":147.0,"height":160.0},"targetAspectRatio":{"x":146.220367431641,"y":158.99690246582},"isolatedAbsoluteRenderBounds":{"x":5794.0,"y":604.0,"width":147.0,"height":160.0},"relativeTransform":[[1.0,0.0,184.0],[0.0,1.0,0.0]],"size":{"x":147.0,"y":160.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.41961526870728,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"0bc53201f449236a3e3a66de333199bb049d2e97"},"80:1988":{"type":"FRAME","id":"80:1988","name":"Desktop","absoluteBoundingBox":{"x":11889.0,"y":2855.0,"width":1200.0,"height":11275.0},"isolatedAbsoluteRenderBounds":{"x":11889.0,"y":2855.0,"width":1200.0,"height":11275.0},"relativeTransform":[[1.0,0.0,1568.0],[0.0,1.0,100.0]],"size":{"x":1200.0,"y":11275.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","isBreakpointFrame":true,"children":["80:1989","80:1990","80:1991","80:1997","80:2001","80:2005","80:2009","80:2013","80:2018","80:2025","80:2024","80:2122","80:2032","80:2041","80:2034","80:2037","207:2214","207:2231","207:2238","217:2198","207:2245","207:2252","207:2265","207:2259","119:1702"]},"80:2143":{"type":"FRAME","id":"80:2143","name":"Frame 4171","absoluteBoundingBox":{"x":11911.0,"y":5143.2216796875,"width":1158.0,"height":271.0},"isolatedAbsoluteRenderBounds":{"x":11911.0,"y":5143.2216796875,"width":1158.0,"height":271.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,654.221435546875]],"size":{"x":1158.0,"y":271.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["80:2144","80:2145"]},"80:2147":{"type":"TEXT","id":"80:2147","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":12601.0,"y":5198.2216796875,"width":690.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":12601.0,"y":5198.2216796875,"width":690.0,"height":24.0},"relativeTransform":[[1.0,0.0,690.0],[0.0,1.0,0.0]],"size":{"x":690.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2133":{"type":"FRAME","id":"80:2133","name":"Frame 4171","absoluteBoundingBox":{"x":16484.5,"y":4821.0,"width":334.0,"height":555.0},"isolatedAbsoluteRenderBounds":{"x":16484.5,"y":4821.0,"width":334.0,"height":555.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,302.0]],"size":{"x":334.0,"y":555.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["80:2134","80:2135"]},"8:4499":{"type":"TEXT","id":"8:4499","name":"AE Mobile/Paragraph Sans","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":61.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":61.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":61.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plain","fontPostScriptName":"Plain-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.085,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":23.7999992370605,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2673":{"type":"FRAME","id":"100:2673","name":"Frame 4078","absoluteBoundingBox":{"x":14224.646484375,"y":4213.1181640625,"width":1061.111328125,"height":552.839721679688},"isolatedAbsoluteRenderBounds":{"x":14224.646484375,"y":4213.1181640625,"width":1061.111328125,"height":552.83984375},"relativeTransform":[[1.0,0.0,-91.353515625],[0.0,1.0,-93.8818359375]],"size":{"x":1061.111328125,"y":552.839721679688},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-91.353515625,"sizeFraction":0.0},"right":{"pixelOffset":209.7578125,"sizeFraction":1.0},"top":{"pixelOffset":-93.8818359375,"sizeFraction":0.0},"bottom":{"pixelOffset":34.9578857421875,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.812138915061951,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["100:2674"]},"80:2144":{"type":"TEXT","id":"80:2144","name":"Understanding the Problem","absoluteBoundingBox":{"x":11911.0,"y":5143.2216796875,"width":1158.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":11912.2099609375,"y":5148.98681640625,"width":265.8642578125,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1158.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Understanding the Problem","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2014":{"type":"FRAME","id":"80:2014","name":"Frame 4170","absoluteBoundingBox":{"x":11911.0,"y":4489.0,"width":1158.0,"height":616.221435546875},"isolatedAbsoluteRenderBounds":{"x":11911.0,"y":4489.0,"width":1158.0,"height":616.2216796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1158.0,"y":616.221435546875},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.827142834663391,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["80:2015"]},"100:2559":{"type":"FRAME","id":"100:2559","name":"Frame 4170","absoluteBoundingBox":{"x":10406.0,"y":2991.0,"width":1400.0,"height":496.0},"isolatedAbsoluteRenderBounds":{"x":10406.0,"y":2991.0,"width":1400.0,"height":496.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,136.0]],"size":{"x":1400.0,"y":496.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"right":{"pixelOffset":-19.0,"sizeFraction":1.0},"top":{"pixelOffset":136.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2561","100:2563"]},"100:3014":{"type":"TEXT","id":"100:3014","name":"Understanding the Problem","absoluteBoundingBox":{"x":16484.0,"y":9117.0,"width":334.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16485.2109375,"y":9122.7646484375,"width":226.54296875,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"User Testing & Iteration","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2518":{"mainComponentId":"40:50761","type":"INSTANCE","id":"100:2518","name":"Frame 4185","absoluteBoundingBox":{"x":10523.0,"y":13626.0,"width":691.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":10523.0,"y":13626.0,"width":691.0,"height":646.6298828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,192.0]],"size":{"x":691.0,"y":645.0},"fills":[],"constraintValues":{"left":{"pixelOffset":17.9999964237213,"sizeFraction":0.0833333358168602},"top":{"pixelOffset":10771.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2518;40:50762","I100:2518;40:50763"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Single Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4185","size":{"x":691.0,"y":645.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Outcome","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"We transformed Australian Ethical's digital presence from a disconnected vendor experience to a cohesive, branded app. The design system provided a scalable foundation for future features, and the motion language established a quality bar for the product going forward.","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":54.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":59.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineHeightPercent":null,"lineHeightPercentFontSize":null,"lineHeightPx":null,"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"100:2678":{"type":"TEXT","id":"100:2678","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":14316.0,"y":4824.0,"width":760.0,"height":216.0},"isolatedAbsoluteRenderBounds":{"x":14316.5498046875,"y":4830.0400390625,"width":733.1884765625,"height":210.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":216.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Through ideation sessions with stakeholders, we mapped pain points in the existing experience. Investors had limited portfolio visibility, transactions were clunky (some required downloading and emailing PDF forms), and there was no digital touchpoint that reflected the brand.\n\nWe identified three core user needs: clear access to performance and balances, transparency into ethical impact, and a frictionless experience from sign-up to ongoing management. Personas spanning ages 18 to 78 kept us honest about designing for accessibility and simplicity.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2554":{"type":"FRAME","id":"100:2554","name":"Frame 4188","absoluteBoundingBox":{"x":10997.0,"y":3938.0,"width":216.0,"height":97.9999923706055},"isolatedAbsoluteRenderBounds":{"x":10997.0,"y":3938.0,"width":216.0,"height":98.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,224.0]],"size":{"x":216.0,"y":97.9999923706055},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","isInAnimateTree":true,"children":["100:2555","100:2556"]},"100:2751":{"type":"RECTANGLE","id":"100:2751","name":"image 1","absoluteBoundingBox":{"x":15738.7822265625,"y":2952.0,"width":640.717590332031,"height":386.0},"targetAspectRatio":{"x":3021.0,"y":1820.0},"isolatedAbsoluteRenderBounds":{"x":15738.7822265625,"y":2952.0,"width":640.7177734375,"height":386.0},"relativeTransform":[[1.0,0.0,-306.717559814453],[0.0,1.0,-50.0]],"size":{"x":640.717590332031,"y":386.0},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"c5e8dc75d0fa9aacfc8e9cdef7acaf44b0592be9","originalImageWidth":1280,"originalImageHeight":720,"videoRef":"1bcffb49fa2916557f6cc32499dec3829f86b192","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":3.0517578125e-05,"sizeFraction":1.0},"top":{"pixelOffset":-50.0,"sizeFraction":0.0},"bottom":{"pixelOffset":38.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"80:2009":{"type":"FRAME","id":"80:2009","name":"04_Section-02","absoluteBoundingBox":{"x":11909.0,"y":5727.0,"width":1160.0,"height":877.221435546875},"isolatedAbsoluteRenderBounds":{"x":11909.0,"y":5727.0,"width":1400.0,"height":877.88818359375},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,2872.0]],"size":{"x":1160.0,"y":877.221435546875},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":2872.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["80:2010","80:2012"]},"100:2674":{"type":"RECTANGLE","id":"100:2674","name":"Australian-Ethical-Wireframing 1","absoluteBoundingBox":{"x":14225.0,"y":4291.0,"width":892.0,"height":475.0},"targetAspectRatio":{"x":892.0,"y":475.0},"isolatedAbsoluteRenderBounds":{"x":14225.0,"y":4291.0,"width":892.0,"height":475.0},"relativeTransform":[[1.0,0.0,0.353515625],[0.0,1.0,77.8818359375]],"size":{"x":892.0,"y":475.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"6c14d359b9835ff8238873d866ce9ebe42745cae","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.353515625,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0421142578125,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2556":{"mainComponentId":"38:6029","type":"INSTANCE","id":"100:2556","name":"Icon Big","absoluteBoundingBox":{"x":11115.0,"y":3938.0,"width":97.9999923706055,"height":97.9999923706055},"isolatedAbsoluteRenderBounds":{"x":11115.0,"y":3938.0,"width":98.0,"height":98.0},"relativeTransform":[[1.0,0.0,118.0],[0.0,1.0,0.0]],"size":{"x":97.9999923706055,"y":97.9999923706055},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2556;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":[],"value":{"size":{"x":97.9999923706055,"y":97.9999923706055}}}]},"8:4501":{"type":"TEXT","id":"8:4501","name":"AE Mobile/Heading 2 Sans","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":145.0,"height":45.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":145.0,"height":45.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":145.0,"y":45.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plain","fontPostScriptName":"Plain-Thin","fontStyle":"Thin","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":41.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.205,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":45.1000022888184,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2627":{"type":"FRAME","id":"100:2627","name":"Image","absoluteBoundingBox":{"x":13174.0,"y":2991.0,"width":1518.37158203125,"height":537.937377929688},"isolatedAbsoluteRenderBounds":{"x":13174.0,"y":2991.0,"width":1518.37158203125,"height":537.9375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1518.37158203125,"y":537.937377929688},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.08455109596252,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[21.6910209655762,21.6910209655762,21.6910209655762,21.6910209655762],"cornerRadius":21.6910209655762,"clipsContent":true,"children":["100:2628"]},"100:2529":{"type":"RECTANGLE","id":"100:2529","name":"Australian-Ethical-Design System 1","absoluteBoundingBox":{"x":10451.0,"y":10924.0,"width":1308.0,"height":745.0},"targetAspectRatio":{"x":1308.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":10451.0,"y":10924.0,"width":1308.0,"height":745.0},"relativeTransform":[[1.0,0.0,46.0],[0.0,1.0,-4.0]],"size":{"x":1308.0,"y":745.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"261fe36d26489209e7daae037cac32a9c025c4b0","imageTransform":[[0.934285700321198,0.0,0.0328571423888206],[0.0,1.0,0.0]],"originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":46.0,"sizeFraction":0.0},"right":{"pixelOffset":-46.0,"sizeFraction":1.0},"top":{"pixelOffset":-376.5,"sizeFraction":0.5},"bottom":{"pixelOffset":368.5,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"80:2010":{"type":"FRAME","id":"80:2010","name":"Frame 4170","absoluteBoundingBox":{"x":11909.0,"y":5727.0,"width":1158.0,"height":616.221435546875},"isolatedAbsoluteRenderBounds":{"x":11909.0,"y":5727.0,"width":1158.0,"height":616.2216796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1158.0,"y":616.221435546875},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.827142894268036,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["80:2011"]},"100:3037":{"type":"TEXT","id":"100:3037","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":16045.0,"y":9480.0,"width":332.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16045.0,"y":9480.0,"width":332.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,308.0]],"size":{"x":332.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2594":{"type":"FRAME","id":"100:2594","name":"Frame 4170","absoluteBoundingBox":{"x":13173.0,"y":9527.0,"width":1040.0,"height":553.276000976562},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":9527.0,"width":1040.0,"height":553.2763671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1040.0,"y":553.276000976562},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.680420279502869,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[13.6084060668945,13.6084060668945,13.6084060668945,13.6084060668945],"cornerRadius":13.6084060668945,"clipsContent":true,"children":["100:2595"]},"207:2261":{"type":"TEXT","id":"207:2261","name":"View the website","absoluteBoundingBox":{"x":14315.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":14315.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-48.0,"sizeFraction":0.5},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2169":{"type":"FRAME","id":"80:2169","name":"Frame 4168","absoluteBoundingBox":{"x":11908.0,"y":7583.0,"width":1127.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":11908.0,"y":7583.0,"width":1127.0,"height":144.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":1127.0,"y":144.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"primaryAxisSizingMode":"FIXED","children":["80:2170","80:2171"]},"8:3942":{"type":"TEXT","id":"8:3942","name":"Large (Default) / Body","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":100.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":100.0,"height":100.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":100.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.768627464771271,"g":0.768627464771271,"b":0.768627464771271,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"0px  ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"SF Pro Text","fontPostScriptName":"SFProText-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.407999992370605,"letterSpacingValue":-0.407999992370605,"letterSpacingUnit":"PIXELS","lineHeightPx":22.0,"lineHeightPercent":110.431373596191,"lineHeightPercentFontSize":129.411758422852,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2589":{"type":"FRAME","id":"100:2589","name":"06_Section-05","absoluteBoundingBox":{"x":13615.0,"y":10525.0,"width":550.0,"height":753.0},"isolatedAbsoluteRenderBounds":{"x":13615.0,"y":10525.0,"width":550.0,"height":753.9228515625},"relativeTransform":[[1.0,0.0,462.0],[0.0,1.0,7670.0]],"size":{"x":550.0,"y":753.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":12.0000107288361,"sizeFraction":0.416666656732559},"right":{"pixelOffset":-68.0,"sizeFraction":1.0},"top":{"pixelOffset":7670.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2590","100:3018"]},"80:2171":{"type":"TEXT","id":"80:2171","name":"We benchmarked against best-in-class finance apps (Spaceship, Up Bank, Coinbase) to identify where we could meet expectations and where we could push beyond them. The direction balanced four principles: modern but ethics-driven, inclusive, information-rich but not overwhelming, and delightful in the details.","absoluteBoundingBox":{"x":12496.0,"y":7583.0,"width":518.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":12496.60546875,"y":7589.0400390625,"width":515.0205078125,"height":138.88330078125},"relativeTransform":[[1.0,0.0,588.0],[0.0,1.0,0.0]],"size":{"x":518.0,"y":144.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We benchmarked against best-in-class finance apps (Spaceship, Up Bank, Coinbase) to identify where we could meet expectations and where we could push beyond them. The direction balanced four principles: modern but ethics-driven, inclusive, information-rich but not overwhelming, and delightful in the details.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2628":{"type":"RECTANGLE","id":"100:2628","name":"144 1","absoluteBoundingBox":{"x":13792.1943359375,"y":2691.66381835938,"width":900.177429199219,"height":1136.60961914062},"isolatedAbsoluteRenderBounds":{"x":13792.1943359375,"y":2691.66381835938,"width":900.177429199219,"height":1136.60961914062},"relativeTransform":[[1.0,0.0,618.194152832031],[0.0,1.0,-299.336120605469]],"size":{"x":900.177429199219,"y":1136.60961914062},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"c22d6ac90022a2f076d7a3152828c071cef612cd","imageTransform":[[0.528554558753967,0.0,0.235003113746643],[0.0,0.999999940395355,4.03519351266368e-08]],"filters":{"exposure":0.144067794084549,"contrast":0.211016952991486,"saturation":0.533898293972015},"originalImageWidth":4096,"originalImageHeight":2731,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"constraints":{"vertical":"TOP_BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":-299.336120605469,"sizeFraction":0.0},"bottom":{"pixelOffset":299.336120605469,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.15695774555206,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2517":{"type":"GROUP","id":"100:2517","name":"07_End Section","absoluteBoundingBox":{"x":10523.0,"y":13434.0,"width":691.0,"height":837.0},"isolatedAbsoluteRenderBounds":{"x":10523.0,"y":13434.0,"width":691.0,"height":838.6298828125},"relativeTransform":[[1.0,0.0,138.0],[0.0,1.0,10579.0]],"size":{"x":691.0,"y":837.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":17.9999964237213,"sizeFraction":0.0833333358168602},"top":{"pixelOffset":10579.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["100:2518","100:2519","100:2520","100:2521","100:2522"]},"40:258421":{"type":"FRAME","id":"40:258421","name":"Frame 4179","absoluteBoundingBox":{"x":15180.0,"y":7226.0,"width":760.0,"height":436.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":7226.0,"width":760.0,"height":436.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,4371.0]],"size":{"x":760.0,"y":436.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"top":{"pixelOffset":4371.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["62:118217"]},"40:271315":{"type":"FRAME","id":"40:271315","name":"Image 03","absoluteBoundingBox":{"x":15181.0,"y":8189.0,"width":760.0,"height":424.0},"isolatedAbsoluteRenderBounds":{"x":15181.0,"y":8189.0,"width":760.0,"height":424.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,5334.0]],"size":{"x":760.0,"y":424.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":5334.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["62:118229"]},"80:2170":{"type":"TEXT","id":"80:2170","name":"I led the visual direction, approaching the brand through an experiential lens rather than just applying guidelines to screens. The concept was rooted in nature, using Australia's environment to inform grid systems, colour, motion, and shape language.","absoluteBoundingBox":{"x":11908.0,"y":7583.0,"width":568.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":11908.623046875,"y":7589.0400390625,"width":550.8095703125,"height":114.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":568.0,"y":144.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I led the visual direction, approaching the brand through an experiential lens rather than just applying guidelines to screens. The concept was rooted in nature, using Australia's environment to inform grid systems, colour, motion, and shape language.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:297313":{"type":"FRAME","id":"40:297313","name":"Frame 4188","absoluteBoundingBox":{"x":16485.0,"y":4067.0,"width":158.507507324219,"height":69.2537536621094},"isolatedAbsoluteRenderBounds":{"x":16485.0,"y":4067.0,"width":158.5078125,"height":69.25390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,341.0]],"size":{"x":158.507507324219,"y":69.2537536621094},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","isInAnimateTree":true,"children":["40:50792","40:50798"]},"80:2168":{"type":"TEXT","id":"80:2168","name":"Design Direction","absoluteBoundingBox":{"x":11908.0,"y":7528.0,"width":1127.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":11909.3935546875,"y":7533.76513671875,"width":157.2890625,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1127.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Design Direction","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2659":{"type":"FRAME","id":"100:2659","name":"06_Section-04","absoluteBoundingBox":{"x":14316.0,"y":8622.0,"width":760.0,"height":753.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":8622.0,"width":760.0,"height":753.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,5767.0]],"size":{"x":760.0,"y":753.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":5767.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2660","100:2662"]},"48:112757":{"mainComponentId":"38:6029","type":"INSTANCE","id":"48:112757","name":"Icon Big","absoluteBoundingBox":{"x":15262.0,"y":10394.0,"width":52.9999961853027,"height":50.9999961853027},"isolatedAbsoluteRenderBounds":{"x":15262.0,"y":10394.0,"width":53.0,"height":51.0},"relativeTransform":[[1.0,0.0,82.0],[0.0,1.0,0.0]],"size":{"x":52.9999961853027,"y":50.9999961853027},"fills":[],"constraintValues":{"left":{"pixelOffset":101.0,"sizeFraction":0.0},"top":{"pixelOffset":7539.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I48:112757;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":[],"value":{"size":{"x":52.9999961853027,"y":50.9999961853027}}},{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"80:2004":{"mainComponentId":"40:50155","type":"INSTANCE","id":"80:2004","name":"Frame 4171","absoluteBoundingBox":{"x":11909.0,"y":10981.2216796875,"width":1160.0,"height":247.0},"isolatedAbsoluteRenderBounds":{"x":11909.0,"y":10981.2216796875,"width":1160.0,"height":247.6669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,654.221435546875]],"size":{"x":1160.0,"y":247.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I80:2004;38:117192","I80:2004;40:50101"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4171","size":{"x":1160.0,"y":247.0}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"We built a modular design system (molecules, compounds, elements) scaling across mobile, tablet, and desktop, with 100+ components and 13 modules. Accessibility was baked in, with the colour palette meeting AA and AAA contrast standards.\n\nWe created a set of motion guidelines around three principles: delight, educate, or focus the user. We standardised easing curves (Quart in/out) and kept transitions under 400ms.","lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Design System & Responsive Execution","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"13:18643":{"mainComponentId":"13:18028","type":"INSTANCE","id":"13:18643","name":"Text btn","absoluteBoundingBox":{"x":5965.0,"y":324.0,"width":336.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":5965.0,"y":324.0,"width":336.0,"height":48.0},"relativeTransform":[[1.0,0.0,392.0],[0.0,1.0,0.0]],"size":{"x":336.0,"y":48.0},"fills":[],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":375.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-608.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":13,"localID":18036},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":13,"localID":18030},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"13:18029"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":13,"localID":18057},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.linkedin.com/in/tom-twiby/","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"children":["I13:18643;13:18021"],"componentSetId":"13:18029","componentProperties":{"Property 1":{"value":"default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":13,"localID":18036},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":13,"localID":18030},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"13:18029"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":13,"localID":18057},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.linkedin.com/in/tom-twiby/","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"size":{"x":336.0,"y":48.0}}},{"key":["Contact Me0"],"value":{"characterStyleOverrides":[],"characters":"LinkedIn","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"100:3023":{"type":"FRAME","id":"100:3023","name":"Frame 4171","absoluteBoundingBox":{"x":12302.0,"y":12000.0,"width":669.0,"height":199.0},"isolatedAbsoluteRenderBounds":{"x":12302.0,"y":12000.0,"width":669.0,"height":199.9228515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,648.0]],"size":{"x":669.0,"y":199.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["100:3024","100:3025"]},"80:1996":{"mainComponentId":"38:6039","type":"INSTANCE","id":"80:1996","name":"Icon Big","absoluteBoundingBox":{"x":12384.0,"y":12605.0,"width":98.6264877319336,"height":98.6264877319336},"isolatedAbsoluteRenderBounds":{"x":12384.0,"y":12605.0,"width":98.626953125,"height":98.626953125},"relativeTransform":[[1.0,0.0,357.0],[0.0,1.0,0.0]],"size":{"x":98.6264877319336,"y":98.6264877319336},"fills":[],"constraintValues":{"left":{"pixelOffset":-4.99998807907104,"sizeFraction":0.416666656732559},"top":{"pixelOffset":9750.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.821887373924255,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I80:1996;7031:86556"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.821887373924255,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"207:2219":{"type":"TEXT","id":"207:2219","name":"Download the App","absoluteBoundingBox":{"x":16485.0,"y":3643.0,"width":236.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":16485.0,"y":3650.0,"width":186.23828125,"height":20.56005859375},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,788.0]],"size":{"x":236.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":788.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Download the App","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.australianethical.com.au/investments/mobile-app/","openInNewTab":true},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2561":{"type":"FRAME","id":"100:2561","name":"Image","absoluteBoundingBox":{"x":10406.0,"y":2991.0,"width":1400.0,"height":496.0},"isolatedAbsoluteRenderBounds":{"x":10406.0,"y":2991.0,"width":1400.0,"height":496.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1400.0,"y":496.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2562"]},"80:1995":{"mainComponentId":"38:6037","type":"INSTANCE","id":"80:1995","name":"Icon Big","absoluteBoundingBox":{"x":12265.0,"y":12605.0,"width":98.6264877319336,"height":98.6264877319336},"isolatedAbsoluteRenderBounds":{"x":12265.0,"y":12605.0,"width":98.626953125,"height":98.626953125},"relativeTransform":[[1.0,0.0,238.0],[0.0,1.0,0.0]],"size":{"x":98.6264877319336,"y":98.6264877319336},"fills":[],"constraintValues":{"left":{"pixelOffset":76.0,"sizeFraction":0.25},"top":{"pixelOffset":9750.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.821887373924255,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I80:1995;7031:86551"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.821887373924255,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"40:283333":{"type":"RECTANGLE","id":"40:283333","name":"144 1","absoluteBoundingBox":{"x":17054.5,"y":2726.0,"width":830.0,"height":1048.0},"isolatedAbsoluteRenderBounds":{"x":17054.5,"y":2726.0,"width":830.0,"height":1048.0},"relativeTransform":[[1.0,0.0,570.0],[0.0,1.0,-276.0]],"size":{"x":830.0,"y":1048.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"c22d6ac90022a2f076d7a3152828c071cef612cd","imageTransform":[[0.528554558753967,0.0,0.235003113746643],[0.0,0.999999940395355,4.03519351266368e-08]],"filters":{"exposure":0.144067794084549,"contrast":0.211016952991486,"saturation":0.533898293972015},"originalImageWidth":4096,"originalImageHeight":2731,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"constraints":{"vertical":"TOP_BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":-276.0,"sizeFraction":0.0},"bottom":{"pixelOffset":276.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.06676185131073,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2542":{"mainComponentId":"40:50155","type":"INSTANCE","id":"100:2542","name":"Frame 4171","absoluteBoundingBox":{"x":10405.0,"y":6510.0,"width":1400.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":6510.0,"width":1400.0,"height":223.66650390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,783.0]],"size":{"x":1400.0,"y":223.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2542;38:117192","I100:2542;40:50101"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4171","size":{"x":1400.0,"y":223.0}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"Rather than trying to ship everything at once, we aligned with stakeholders on a \"brilliant basics\" MVP, the core set of features that would immediately improve the customer experience. We mapped out the information architecture and user flows, paying special attention to the handoff between the external sign-up form (a third-party dependency we couldn't redesign) and the in-app onboarding. Reducing friction at that seam was critical to first impressions.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Defining the MVP","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"80:1999":{"type":"RECTANGLE","id":"80:1999","name":"Australian-Ethical-User-testing 1","absoluteBoundingBox":{"x":12302.7734375,"y":11356.2744140625,"width":669.0,"height":598.325317382812},"targetAspectRatio":{"x":833.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":12302.7734375,"y":11356.2744140625,"width":669.0,"height":598.3251953125},"relativeTransform":[[1.0,0.0,0.7734375],[0.0,1.0,4.2744140625]],"size":{"x":669.0,"y":598.325317382812},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"67cd3605d9608332da19f683fa41b9fde1da2a12","originalImageWidth":833,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.7734375,"sizeFraction":0.0},"right":{"pixelOffset":0.7734375,"sizeFraction":1.0},"top":{"pixelOffset":-300.7255859375,"sizeFraction":0.5},"bottom":{"pixelOffset":297.599731445312,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.773109257221222,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"User-Testing","ariaAttributes":{},"interactions":[]},"40:284631":{"type":"FRAME","id":"40:284631","name":"Frame 4078","absoluteBoundingBox":{"x":16393.146484375,"y":4425.1181640625,"width":635.111328125,"height":392.839752197266},"isolatedAbsoluteRenderBounds":{"x":16393.146484375,"y":4425.1181640625,"width":635.111328125,"height":392.83984375},"relativeTransform":[[1.0,0.0,-91.353515625],[0.0,1.0,-93.8818359375]],"size":{"x":635.111328125,"y":392.839752197266},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-91.353515625,"sizeFraction":0.0},"right":{"pixelOffset":209.7578125,"sizeFraction":1.0},"top":{"pixelOffset":-93.8818359375,"sizeFraction":0.0},"bottom":{"pixelOffset":34.9579162597656,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.812138915061951,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["62:116956"]},"40:297318":{"type":"FRAME","id":"40:297318","name":"02_Intro Body","absoluteBoundingBox":{"x":15181.0,"y":3631.0,"width":761.0,"height":580.0},"isolatedAbsoluteRenderBounds":{"x":15181.0,"y":3631.0,"width":761.0,"height":580.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,776.0]],"size":{"x":761.0,"y":580.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-19.0,"sizeFraction":1.0},"top":{"pixelOffset":776.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":60.0,"counterAxisSizingMode":"FIXED","children":["40:50768","40:297314","40:50831"]},"100:2619":{"mainComponentId":"40:50761","type":"INSTANCE","id":"100:2619","name":"Frame 4169","absoluteBoundingBox":{"x":13174.0,"y":3803.0,"width":632.0,"height":199.0},"isolatedAbsoluteRenderBounds":{"x":13174.0,"y":3803.0,"width":632.0,"height":199.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":632.0,"y":199.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2619;40:50762","I100:2619;40:50763"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Single Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":632.0,"y":199.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Overview","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"Australian Ethical had a strong brand around purpose-driven investing, but their digital experience wasn't keeping up. Investors relied on outdated vendor platforms, creating a gap between brand promise and reality. We designed a mobile and web app that gave managed fund investors real visibility and control over their investments.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"100:2555":{"mainComponentId":"38:6029","type":"INSTANCE","id":"100:2555","name":"Icon Big","absoluteBoundingBox":{"x":10997.0,"y":3938.0,"width":97.9999923706055,"height":97.9999923706055},"isolatedAbsoluteRenderBounds":{"x":10997.0,"y":3938.0,"width":98.0,"height":98.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":97.9999923706055,"y":97.9999923706055},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2555;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":[],"value":{"size":{"x":97.9999923706055,"y":97.9999923706055}}}]},"100:2534":{"type":"FRAME","id":"100:2534","name":"Frame 4171","absoluteBoundingBox":{"x":10405.0,"y":7656.0,"width":1400.0,"height":175.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":7656.0,"width":1400.0,"height":175.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,783.0]],"size":{"x":1400.0,"y":175.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["100:2535","100:2536"]},"80:2006":{"type":"FRAME","id":"80:2006","name":"Frame 4170","absoluteBoundingBox":{"x":11908.0,"y":6873.0,"width":1159.46313476562,"height":617.0},"isolatedAbsoluteRenderBounds":{"x":11908.0,"y":6873.0,"width":1159.46313476562,"height":617.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1159.46313476562,"y":617.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.828187942504883,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[16.5637588500977,16.5637588500977,16.5637588500977,16.5637588500977],"cornerRadius":16.5637588500977,"clipsContent":true,"children":["80:2007"]},"119:1481":{"mainComponentId":"6:1441","type":"INSTANCE","id":"119:1481","name":"Nav Item Projects ","absoluteBoundingBox":{"x":6735.0,"y":3423.5,"width":55.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":6735.0,"y":3423.5,"width":55.0,"height":20.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":55.0,"y":20.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":6,"localID":1446},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":6,"localID":1443},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"6:1442"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":119,"localID":1917},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":6,"localID":674},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/projects"}],"isDeleted":false,"stateManagementVersion":1}],"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","children":["I119:1481;6:1437","I119:1481;6:1440"],"componentSetId":"6:1442","componentProperties":{"Property 1":{"value":"Project","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":55.0,"y":20.0},"interactions":[{"id":{"sessionID":6,"localID":1446},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":6,"localID":1443},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"6:1442"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":119,"localID":1917},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":6,"localID":674},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/projects"}],"isDeleted":false,"stateManagementVersion":1}]}}]},"100:2625":{"type":"FRAME","id":"100:2625","name":"Frame 4170","absoluteBoundingBox":{"x":13174.0,"y":2991.0,"width":1039.0,"height":537.937377929688},"isolatedAbsoluteRenderBounds":{"x":13174.0,"y":2991.0,"width":1039.0,"height":537.9375},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,136.0]],"size":{"x":1039.0,"y":537.937377929688},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":136.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.08455109596252,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2627","100:2629"]},"80:2125":{"type":"TEXT","id":"80:2125","name":"Empowering ethical investors with a digital experience that matches their values.","absoluteBoundingBox":{"x":12401.0,"y":3445.0,"width":667.0,"height":70.0},"isolatedAbsoluteRenderBounds":{"x":12402.2001953125,"y":3453.23999023438,"width":575.189453125,"height":62.09326171875},"relativeTransform":[[1.0,0.0,491.0],[0.0,1.0,0.0]],"size":{"x":667.0,"y":70.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Empowering ethical investors with a digital experience that matches their values.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2571":{"type":"RECTANGLE","id":"100:2571","name":"AE-pprofile_2 2","absoluteBoundingBox":{"x":10406.0,"y":7968.0,"width":1398.0,"height":796.0},"targetAspectRatio":{"x":1440.0,"y":820.0},"isolatedAbsoluteRenderBounds":{"x":10406.0,"y":7968.0,"width":1398.0,"height":796.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1398.0,"y":796.0},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"82ea4350d5fae90256cf8f598149c72c9682f1ac","originalImageWidth":1440,"originalImageHeight":820,"videoRef":"53a683a39b745a8107e93d7f8b96c5620de2f0dd","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":5113.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"80:1989":{"type":"RECTANGLE","id":"80:1989","name":"Rectangle 2475","absoluteBoundingBox":{"x":11889.0,"y":12393.0,"width":1440.0,"height":2214.0},"isolatedAbsoluteRenderBounds":{"x":11889.0,"y":12393.0,"width":1440.0,"height":2214.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,9538.0]],"size":{"x":1440.0,"y":2214.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.952941179275513,"b":0.952941179275513,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":477.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:3015":{"type":"FRAME","id":"100:3015","name":"Frame 4168","absoluteBoundingBox":{"x":16484.0,"y":9172.0,"width":334.0,"height":332.0},"isolatedAbsoluteRenderBounds":{"x":16484.0,"y":9172.0,"width":334.0,"height":332.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":334.0,"y":332.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["100:3016","100:3017"]},"100:2663":{"type":"FRAME","id":"100:2663","name":"05_Section-03","absoluteBoundingBox":{"x":14316.5,"y":5875.0,"width":761.0,"height":753.0},"isolatedAbsoluteRenderBounds":{"x":14316.5,"y":5875.0,"width":761.0,"height":753.92333984375},"relativeTransform":[[1.0,0.0,19.5],[0.0,1.0,3020.0]],"size":{"x":761.0,"y":753.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.5,"sizeFraction":0.0},"right":{"pixelOffset":-19.5,"sizeFraction":1.0},"top":{"pixelOffset":3020.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2664","100:2666"]},"100:2679":{"type":"TEXT","id":"100:2679","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":14316.0,"y":5060.0,"width":760.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":5060.0,"width":760.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,236.0]],"size":{"x":760.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:3021":{"type":"TEXT","id":"100:3021","name":"We ran two rounds of testing with 16 participants (aged 18 to 78) alongside development sprints. The first round surfaced usability issues in onboarding and data visualisation, which we iterated on and re-tested. Users responded positively to dashboard clarity and overall polish, and pushed us to surface more portfolio company detail, shaping the post-MVP roadmap.","absoluteBoundingBox":{"x":13615.0,"y":11110.0,"width":550.0,"height":168.0},"isolatedAbsoluteRenderBounds":{"x":13615.330078125,"y":11116.0400390625,"width":541.4150390625,"height":162.8828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":550.0,"y":168.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We ran two rounds of testing with 16 participants (aged 18 to 78) alongside development sprints. The first round surfaced usability issues in onboarding and data visualisation, which we iterated on and re-tested. Users responded positively to dashboard clarity and overall polish, and pushed us to surface more portfolio company detail, shaping the post-MVP roadmap.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2666":{"type":"FRAME","id":"100:2666","name":"Frame 4171","absoluteBoundingBox":{"x":14316.5,"y":6337.0,"width":761.0,"height":291.0},"isolatedAbsoluteRenderBounds":{"x":14316.5,"y":6337.0,"width":761.0,"height":291.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,462.0]],"size":{"x":761.0,"y":291.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["100:2667","100:2668"]},"100:3005":{"type":"FRAME","id":"100:3005","name":"Frame 4168","absoluteBoundingBox":{"x":14316.0,"y":9924.0,"width":760.0,"height":164.0},"isolatedAbsoluteRenderBounds":{"x":14316.0,"y":9924.0,"width":760.0,"height":164.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":760.0,"y":164.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["100:3006","100:3007"]},"80:2002":{"type":"FRAME","id":"80:2002","name":"Frame 4170","absoluteBoundingBox":{"x":11909.0,"y":10327.0,"width":1158.0,"height":616.221435546875},"isolatedAbsoluteRenderBounds":{"x":11909.0,"y":10327.0,"width":1158.0,"height":616.2216796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1158.0,"y":616.221435546875},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.827142834663391,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[16.5428562164307,16.5428562164307,16.5428562164307,16.5428562164307],"cornerRadius":16.5428562164307,"clipsContent":true,"children":["80:2003"]},"100:2776":{"type":"RECTANGLE","id":"100:2776","name":"Australian-Ethical-Responsive 1","absoluteBoundingBox":{"x":16056.603515625,"y":7191.0,"width":311.793853759766,"height":186.0},"targetAspectRatio":{"x":927.0,"y":553.0},"isolatedAbsoluteRenderBounds":{"x":16056.603515625,"y":7191.0,"width":311.7939453125,"height":186.0},"relativeTransform":[[1.0,0.0,11.603515625],[0.0,1.0,-2.0]],"size":{"x":311.793853759766,"y":186.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"523b0a1f39cd3d95705f44633f210b556f9deb52","originalImageWidth":927,"originalImageHeight":553,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-155.896484375,"sizeFraction":0.5},"right":{"pixelOffset":155.897369384766,"sizeFraction":0.5},"top":{"pixelOffset":-2.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-2.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2519":{"mainComponentId":"38:5863","type":"INSTANCE","id":"100:2519","name":"Icon Big","absoluteBoundingBox":{"x":10523.0,"y":13434.0,"width":98.6264877319336,"height":98.6264877319336},"isolatedAbsoluteRenderBounds":{"x":10523.0,"y":13434.0,"width":98.626953125,"height":98.626953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":98.6264877319336,"y":98.6264877319336},"fills":[],"constraintValues":{"left":{"pixelOffset":17.9999964237213,"sizeFraction":0.0833333358168602},"top":{"pixelOffset":10579.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.821887373924255,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2519;988:15374"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.821887373924255,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"217:2195":{"type":"TEXT","id":"217:2195","name":"Download the App","absoluteBoundingBox":{"x":10406.0,"y":3702.0,"width":236.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":10406.0,"y":3702.0,"width":236.0,"height":26.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,847.0]],"size":{"x":236.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":847.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Download the App","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.australianethical.com.au/investments/mobile-app/","openInNewTab":true},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2257":{"type":"TEXT","id":"207:2257","name":"View the website","absoluteBoundingBox":{"x":10403.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":10403.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-8.0,"sizeFraction":0.25},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:258283":{"type":"FRAME","id":"40:258283","name":"05_Section-03","absoluteBoundingBox":{"x":16484.0,"y":6183.0,"width":334.0,"height":749.0},"isolatedAbsoluteRenderBounds":{"x":16484.0,"y":6183.0,"width":334.0,"height":749.92333984375},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,3328.0]],"size":{"x":334.0,"y":749.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":3328.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["40:258304","80:2157"]},"100:2698":{"type":"RECTANGLE","id":"100:2698","name":"Australian-Ethical-App 1","absoluteBoundingBox":{"x":14264.0,"y":5132.0,"width":864.0,"height":459.0},"targetAspectRatio":{"x":1400.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":14264.0,"y":5132.0,"width":864.0,"height":459.0},"relativeTransform":[[1.0,0.0,-52.0],[0.0,1.0,-17.0]],"size":{"x":864.0,"y":459.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"3ad9a3d5265897bddd362d144e9127dff888fd6c","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-52.0,"sizeFraction":0.0},"right":{"pixelOffset":52.0,"sizeFraction":1.0},"top":{"pixelOffset":-229.0,"sizeFraction":0.5},"bottom":{"pixelOffset":230.0,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2758":{"type":"FRAME","id":"100:2758","name":"Frame 4188","absoluteBoundingBox":{"x":16045.0,"y":4067.0,"width":158.507507324219,"height":69.2537536621094},"isolatedAbsoluteRenderBounds":{"x":16045.0,"y":4067.0,"width":158.5078125,"height":69.25390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,341.0]],"size":{"x":158.507507324219,"y":69.2537536621094},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","isInAnimateTree":true,"children":["100:2759","100:2760"]},"100:2742":{"type":"TEXT","id":"100:2742","name":"Understanding the Problem","absoluteBoundingBox":{"x":16045.5,"y":4821.0,"width":334.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16046.7099609375,"y":4826.76513671875,"width":265.8642578125,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Understanding the Problem","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2243":{"type":"TEXT","id":"207:2243","name":"View the website","absoluteBoundingBox":{"x":10403.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":10403.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-8.0,"sizeFraction":0.25},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2575":{"type":"FRAME","id":"100:2575","name":"Frame 4179","absoluteBoundingBox":{"x":10405.0,"y":8810.0,"width":1399.0,"height":553.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":8810.0,"width":1399.0,"height":553.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,5955.0]],"size":{"x":1399.0,"y":553.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":5955.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2576"]},"100:2775":{"type":"FRAME","id":"100:2775","name":"Frame 4179","absoluteBoundingBox":{"x":16045.0,"y":7193.0,"width":335.0,"height":186.0},"isolatedAbsoluteRenderBounds":{"x":16045.0,"y":7193.0,"width":335.0,"height":186.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,4338.0]],"size":{"x":335.0,"y":186.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":4338.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0,"clipsContent":true,"children":["100:2776"]},"207:2265":{"type":"TEXT","id":"207:2265","name":"Download the App","absoluteBoundingBox":{"x":11910.0,"y":3702.0,"width":236.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":11910.0,"y":3702.0,"width":236.0,"height":26.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,847.0]],"size":{"x":236.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":847.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Download the App","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.australianethical.com.au/investments/mobile-app/","openInNewTab":true},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2572":{"type":"FRAME","id":"100:2572","name":"Image 03","absoluteBoundingBox":{"x":10405.0,"y":10158.0,"width":1400.0,"height":745.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":10158.0,"width":1400.0,"height":745.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,7303.0]],"size":{"x":1400.0,"y":745.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":7303.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2573"]},"13:18780":{"mainComponentId":"13:18028","type":"INSTANCE","id":"13:18780","name":"Text btn","absoluteBoundingBox":{"x":7141.0,"y":377.0,"width":336.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":7141.0,"y":377.0,"width":336.0,"height":48.0},"relativeTransform":[[1.0,0.0,7.0],[0.0,1.0,73.0]],"size":{"x":336.0,"y":48.0},"fills":[],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":133.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":13,"localID":18036},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":13,"localID":18030},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"13:18029"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":183,"localID":2262},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.linkedin.com/in/tom-twiby/","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"children":["I13:18780;13:18021"],"componentSetId":"13:18029","componentProperties":{"Property 1":{"value":"default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":13,"localID":18036},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":13,"localID":18030},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"13:18029"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":183,"localID":2262},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.linkedin.com/in/tom-twiby/","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"size":{"x":336.0,"y":48.0}}},{"key":["Contact Me0"],"value":{"characterStyleOverrides":[],"characters":"Linkedin","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"100:2573":{"type":"RECTANGLE","id":"100:2573","name":"Australian-Ethical-onboarding 1","absoluteBoundingBox":{"x":10430.0,"y":10225.0,"width":1350.0,"height":643.0},"targetAspectRatio":{"x":1350.0,"y":643.0},"isolatedAbsoluteRenderBounds":{"x":10430.0,"y":10225.0,"width":1350.0,"height":643.0},"relativeTransform":[[1.0,0.0,25.0],[0.0,1.0,67.0]],"size":{"x":1350.0,"y":643.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"07cab4d5b568cf3fce3b2b5ef3a9d93239a50b64","imageTransform":[[0.964285731315613,0.0,0.0178571417927742],[0.0,0.863087296485901,0.0684563815593719]],"originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":25.0,"sizeFraction":0.0},"right":{"pixelOffset":-25.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-35.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2767":{"type":"RECTANGLE","id":"100:2767","name":"Australian-Ethical-Funds 1","absoluteBoundingBox":{"x":16021.0,"y":7392.61865234375,"width":370.0,"height":193.763168334961},"targetAspectRatio":{"x":380.0,"y":199.0},"isolatedAbsoluteRenderBounds":{"x":16021.0,"y":7392.61865234375,"width":370.0,"height":193.76318359375},"relativeTransform":[[1.0,0.0,-24.0],[0.0,1.0,0.618417024612427]],"size":{"x":370.0,"y":193.763168334961},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"6aa3776bf2c98f716339883f9016ff63b72a155c","imageTransform":[[1.10144937038422,0.0,-0.0717146471142769],[0.0,1.08394134044647,-0.00911044050008059]],"originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-24.0,"sizeFraction":0.0},"right":{"pixelOffset":11.0,"sizeFraction":1.0},"top":{"pixelOffset":-89.8815829753876,"sizeFraction":0.5},"bottom":{"pixelOffset":103.881585359573,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2598":{"type":"FRAME","id":"100:2598","name":"Frame 4170","absoluteBoundingBox":{"x":13173.0,"y":6325.0,"width":1037.0,"height":552.562072753906},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":6325.0,"width":1037.0,"height":552.562072753906},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1037.0,"y":552.562072753906},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.08133471012115,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[21.6266937255859,21.6266937255859,21.6266937255859,21.6266937255859],"cornerRadius":21.6266937255859,"clipsContent":true,"children":["100:2599"]},"207:2231":{"type":"TEXT","id":"207:2231","name":"View the website","absoluteBoundingBox":{"x":11908.0,"y":4187.0,"width":760.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":11908.0,"y":4187.0,"width":760.0,"height":26.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,1332.0]],"size":{"x":760.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0000238418579,"sizeFraction":0.666666686534882},"top":{"pixelOffset":1332.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2038":{"type":"RECTANGLE","id":"80:2038","name":"Australian-Ethical-Responsive 1","absoluteBoundingBox":{"x":12063.0,"y":8531.5927734375,"width":808.238220214844,"height":482.152893066406},"targetAspectRatio":{"x":927.0,"y":553.0},"isolatedAbsoluteRenderBounds":{"x":12063.0,"y":8531.5927734375,"width":808.23828125,"height":482.1533203125},"relativeTransform":[[1.0,0.0,154.0],[0.0,1.0,-12.4072265625]],"size":{"x":808.238220214844,"y":482.152893066406},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"523b0a1f39cd3d95705f44633f210b556f9deb52","originalImageWidth":927,"originalImageHeight":553,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":154.0,"sizeFraction":0.0},"top":{"pixelOffset":-12.4072265625,"sizeFraction":0.0},"bottom":{"pixelOffset":12.7456665039062,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.827142834663391,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2570":{"type":"GROUP","id":"100:2570","name":"Video","absoluteBoundingBox":{"x":10406.0,"y":7968.0,"width":1398.0,"height":796.0},"isolatedAbsoluteRenderBounds":{"x":10406.0,"y":7968.0,"width":1398.0,"height":796.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,5113.0]],"size":{"x":1398.0,"y":796.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":5113.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["100:2571"]},"100:2634":{"type":"FRAME","id":"100:2634","name":"Image 02","absoluteBoundingBox":{"x":13173.0,"y":8371.75,"width":1040.0,"height":553.428588867188},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":8371.75,"width":1040.0,"height":553.4287109375},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,5516.75]],"size":{"x":1040.0,"y":553.428588867188},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":5516.75,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.742857217788696,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[14.8571434020996,14.8571434020996,14.8571434020996,14.8571434020996],"cornerRadius":14.8571434020996,"clipsContent":true,"children":["100:2635"]},"100:2563":{"type":"RECTANGLE","id":"100:2563","name":"image 1","absoluteBoundingBox":{"x":10374.5634765625,"y":2786.0,"width":1503.87353515625,"height":906.007873535156},"targetAspectRatio":{"x":3021.0,"y":1820.0},"isolatedAbsoluteRenderBounds":{"x":10374.5634765625,"y":2786.0,"width":1503.8740234375,"height":906.0078125},"relativeTransform":[[1.0,0.0,-31.4365234375],[0.0,1.0,-205.0]],"size":{"x":1503.87353515625,"y":906.007873535156},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"c5e8dc75d0fa9aacfc8e9cdef7acaf44b0592be9","originalImageWidth":1280,"originalImageHeight":720,"videoRef":"1bcffb49fa2916557f6cc32499dec3829f86b192","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-31.4365234375,"sizeFraction":0.0},"right":{"pixelOffset":72.43701171875,"sizeFraction":1.0},"top":{"pixelOffset":-453.0,"sizeFraction":0.5},"bottom":{"pixelOffset":453.007873535156,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.08115029335022,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2562":{"type":"RECTANGLE","id":"100:2562","name":"144 1","absoluteBoundingBox":{"x":10976.0,"y":2715.0,"width":830.0,"height":1048.0},"isolatedAbsoluteRenderBounds":{"x":10976.0,"y":2715.0,"width":830.0,"height":1048.0},"relativeTransform":[[1.0,0.0,570.0],[0.0,1.0,-276.0]],"size":{"x":830.0,"y":1048.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"c22d6ac90022a2f076d7a3152828c071cef612cd","imageTransform":[[0.528554558753967,0.0,0.235003113746643],[0.0,0.999999940395355,4.03519351266368e-08]],"filters":{"exposure":0.144067794084549,"contrast":0.211016952991486,"saturation":0.533898293972015},"originalImageWidth":4096,"originalImageHeight":2731,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"constraints":{"vertical":"TOP_BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":-276.0,"sizeFraction":0.0},"bottom":{"pixelOffset":276.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.06676185131073,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2689":{"type":"TEXT","id":"100:2689","name":"Empowering ethical investors with a digital experience that matches their values.","absoluteBoundingBox":{"x":14318.0,"y":3458.0,"width":760.0,"height":70.0},"isolatedAbsoluteRenderBounds":{"x":14318.7998046875,"y":3466.23999023438,"width":730.9853515625,"height":57.159912109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,176.0]],"size":{"x":760.0,"y":70.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Empowering ethical investors with a digital experience that matches their values.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2652":{"mainComponentId":"38:6029","type":"INSTANCE","id":"100:2652","name":"Icon Big","absoluteBoundingBox":{"x":14398.0,"y":10241.0,"width":52.9999961853027,"height":50.9999961853027},"isolatedAbsoluteRenderBounds":{"x":14398.0,"y":10241.0,"width":53.0,"height":51.0},"relativeTransform":[[1.0,0.0,82.0],[0.0,1.0,0.0]],"size":{"x":52.9999961853027,"y":50.9999961853027},"fills":[],"constraintValues":{"left":{"pixelOffset":101.0,"sizeFraction":0.0},"top":{"pixelOffset":7386.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2652;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":[],"value":{"size":{"x":52.9999961853027,"y":50.9999961853027}}},{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"40:225337":{"type":"FRAME","id":"40:225337","name":"03_Section-01","absoluteBoundingBox":{"x":15180.0,"y":4315.0,"width":760.0,"height":777.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":4315.0,"width":760.0,"height":777.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,1460.0]],"size":{"x":760.0,"y":777.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.0,"sizeFraction":1.0},"top":{"pixelOffset":1460.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["40:225364","80:2138"]},"100:2564":{"type":"FRAME","id":"100:2564","name":"Frame 4171","absoluteBoundingBox":{"x":10406.0,"y":3525.0,"width":1400.0,"height":156.0},"isolatedAbsoluteRenderBounds":{"x":10406.0,"y":3525.0,"width":1400.0,"height":156.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,670.0]],"size":{"x":1400.0,"y":156.0},"fills":[],"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":670.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["100:2565"]},"38:1767":{"type":"TEXT","id":"38:1767","name":"AE Mobile/Title Sans","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":226.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":226.0,"height":64.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":226.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plain","fontPostScriptName":"Plain-Thin","fontStyle":"Thin","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":64.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":64.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2241":{"type":"TEXT","id":"207:2241","name":"View the website","absoluteBoundingBox":{"x":16044.0,"y":4187.0,"width":760.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":16044.0,"y":4187.0,"width":760.0,"height":26.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,1332.0]],"size":{"x":760.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":404.0,"sizeFraction":1.0},"top":{"pixelOffset":1332.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2550":{"type":"TEXT","id":"100:2550","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":10405.0,"y":5327.0,"width":690.0,"height":216.0},"isolatedAbsoluteRenderBounds":{"x":10405.5498046875,"y":5333.0400390625,"width":670.3125,"height":210.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":690.0,"y":216.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Through ideation sessions with stakeholders, we mapped pain points in the existing experience. Investors had limited portfolio visibility, transactions were clunky (some required downloading and emailing PDF forms), and there was no digital touchpoint that reflected the brand.\n\nWe identified three core user needs: clear access to performance and balances, transparency into ethical impact, and a frictionless experience from sign-up to ongoing management. Personas spanning ages 18 to 78 kept us honest about designing for accessibility and simplicity.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2029":{"type":"RECTANGLE","id":"80:2029","name":"image 1","absoluteBoundingBox":{"x":11878.5634765625,"y":2816.896484375,"width":1261.87353515625,"height":760.215087890625},"targetAspectRatio":{"x":3021.0,"y":1820.0},"isolatedAbsoluteRenderBounds":{"x":11878.5634765625,"y":2816.896484375,"width":1261.8740234375,"height":760.215087890625},"relativeTransform":[[1.0,0.0,-31.4365234375],[0.0,1.0,-174.103607177734]],"size":{"x":1261.87353515625,"y":760.215087890625},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"c5e8dc75d0fa9aacfc8e9cdef7acaf44b0592be9","originalImageWidth":1280,"originalImageHeight":720,"videoRef":"1bcffb49fa2916557f6cc32499dec3829f86b192","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-31.4365234375,"sizeFraction":0.0},"right":{"pixelOffset":72.43701171875,"sizeFraction":1.0},"top":{"pixelOffset":-379.603607177734,"sizeFraction":0.5},"bottom":{"pixelOffset":380.611480712891,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.08115029335022,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2621":{"mainComponentId":"38:6029","type":"INSTANCE","id":"100:2621","name":"Icon Big","absoluteBoundingBox":{"x":13174.0,"y":4051.0,"width":97.9999923706055,"height":97.9999923706055},"isolatedAbsoluteRenderBounds":{"x":13174.0,"y":4051.0,"width":98.0,"height":98.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":97.9999923706055,"y":97.9999923706055},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2621;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":[],"value":{"size":{"x":97.9999923706055,"y":97.9999923706055}}}]},"100:2614":{"type":"TEXT","id":"100:2614","name":"Understanding the Problem","absoluteBoundingBox":{"x":13173.0,"y":5079.896484375,"width":959.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":13174.2099609375,"y":5085.66162109375,"width":265.8642578125,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":959.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Understanding the Problem","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"48:112763":{"mainComponentId":"38:5863","type":"INSTANCE","id":"48:112763","name":"Icon Big","absoluteBoundingBox":{"x":16485.259765625,"y":9732.0,"width":50.6264839172363,"height":50.6264839172363},"isolatedAbsoluteRenderBounds":{"x":16485.259765625,"y":9732.0,"width":50.626953125,"height":50.626953125},"relativeTransform":[[1.0,0.0,3.259765625],[0.0,1.0,0.0]],"size":{"x":50.6264839172363,"y":50.6264839172363},"fills":[],"constraintValues":{"left":{"pixelOffset":21.259765625,"sizeFraction":0.0},"top":{"pixelOffset":6877.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I48:112763;988:15374"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"80:2005":{"type":"FRAME","id":"80:2005","name":"05_Section-03","absoluteBoundingBox":{"x":11908.0,"y":6873.0,"width":1159.46313476562,"height":854.0},"isolatedAbsoluteRenderBounds":{"x":11908.0,"y":6873.0,"width":1159.46313476562,"height":854.92333984375},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,4018.0]],"size":{"x":1159.46313476562,"y":854.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":-21.536865234375,"sizeFraction":1.0},"top":{"pixelOffset":4018.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["80:2006","80:2167"]},"100:2549":{"type":"FRAME","id":"100:2549","name":"Frame 4168","absoluteBoundingBox":{"x":10405.0,"y":5327.0,"width":1400.0,"height":216.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":5327.0,"width":1400.0,"height":216.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":1400.0,"y":216.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["100:2550","100:2551"]},"80:2007":{"type":"RECTANGLE","id":"80:2007","name":"josh-withers-UN_W3z4D0pw-unsplash 1","absoluteBoundingBox":{"x":11908.0,"y":6636.13818359375,"width":1159.46313476562,"height":1062.56506347656},"isolatedAbsoluteRenderBounds":{"x":11908.0,"y":6636.13818359375,"width":1159.462890625,"height":1062.56494140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-236.861877441406]],"size":{"x":1159.46313476562,"y":1062.56506347656},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"0ac11733a7bfb2fa77231ccd7ff5f950831e6d45","originalImageWidth":3992,"originalImageHeight":2992,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":-236.861877441406,"sizeFraction":0.0},"bottom":{"pixelOffset":208.703186035156,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.883479237556458,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2557":{"mainComponentId":"40:50761","type":"INSTANCE","id":"100:2557","name":"Frame 4177","absoluteBoundingBox":{"x":10997.0,"y":4085.0,"width":760.0,"height":175.0},"isolatedAbsoluteRenderBounds":{"x":10997.0,"y":4085.0,"width":760.0,"height":175.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,371.0]],"size":{"x":760.0,"y":175.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2557;40:50762","I100:2557;40:50763"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Single Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4177","size":{"x":760.0,"y":175.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"My Role","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"UI/Visual Design Lead at R/GA. I led visual direction, design system architecture, interaction and motion design, and was closely involved in user testing and translating research into design decisions. I worked across the full product lifecycle from discovery through to development handover.\n","lineIndentations":[0,0],"lineStyleOverrides":[0,0],"lineTypes":["NONE","NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"100:2637":{"type":"RECTANGLE","id":"100:2637","name":"AE-pprofile_2 2","absoluteBoundingBox":{"x":13174.0830078125,"y":7335.0,"width":1038.91662597656,"height":591.543395996094},"targetAspectRatio":{"x":1440.0,"y":820.0},"isolatedAbsoluteRenderBounds":{"x":13174.0830078125,"y":7335.0,"width":1038.9169921875,"height":591.54345703125},"relativeTransform":[[1.0,0.0,0.000130208340124227],[0.0,1.0,0.000227514901780523]],"size":{"x":1038.91662597656,"y":591.543395996094},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"82ea4350d5fae90256cf8f598149c72c9682f1ac","originalImageWidth":1440,"originalImageHeight":820,"videoRef":"53a683a39b745a8107e93d7f8b96c5620de2f0dd","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":21.0831380208401,"sizeFraction":0.0},"right":{"pixelOffset":-20.0002360025974,"sizeFraction":1.0},"top":{"pixelOffset":4480.0002275149,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.08333325386047,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"100:2537":{"type":"TEXT","id":"100:2537","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":10405.0,"y":7711.0,"width":690.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":10405.8251953125,"y":7717.0400390625,"width":657.31640625,"height":90.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":690.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I led the visual direction, approaching the brand through an experiential lens rather than just applying guidelines to screens. The concept was rooted in nature, using Australia's environment to inform grid systems, colour, motion, and shape language.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2013":{"type":"FRAME","id":"80:2013","name":"03_Section-01","absoluteBoundingBox":{"x":11911.0,"y":4489.0,"width":1158.0,"height":925.221435546875},"isolatedAbsoluteRenderBounds":{"x":11911.0,"y":4489.0,"width":1158.0,"height":926.14501953125},"relativeTransform":[[1.0,0.0,22.0],[0.0,1.0,1634.0]],"size":{"x":1158.0,"y":925.221435546875},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":22.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":1634.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["80:2014","80:2143"]},"80:2146":{"type":"TEXT","id":"80:2146","name":"We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management","absoluteBoundingBox":{"x":11911.0,"y":5198.2216796875,"width":690.0,"height":216.0},"isolatedAbsoluteRenderBounds":{"x":11911.5498046875,"y":5204.26171875,"width":670.3125,"height":210.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":690.0,"y":216.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Through ideation sessions with stakeholders, we mapped pain points in the existing experience. Investors had limited portfolio visibility, transactions were clunky (some required downloading and emailing PDF forms), and there was no digital touchpoint that reflected the brand.\n\nWe identified three core user needs: clear access to performance and balances, transparency into ethical impact, and a frictionless experience from sign-up to ongoing management. Personas spanning ages 18 to 78 kept us honest about designing for accessibility and simplicity.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:1998":{"type":"FRAME","id":"80:1998","name":"Frame 4170","absoluteBoundingBox":{"x":12302.0,"y":11352.0,"width":669.0,"height":610.0},"isolatedAbsoluteRenderBounds":{"x":12302.0,"y":11352.0,"width":669.0,"height":610.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":669.0,"y":610.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.773109257221222,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[15.4621849060059,15.4621849060059,15.4621849060059,15.4621849060059],"cornerRadius":15.4621849060059,"clipsContent":true,"children":["80:1999"]},"119:1484":{"type":"SVG","id":"119:1484","name":"Frame 13","absoluteBoundingBox":{"x":5951.0,"y":3516.0,"width":18.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":5951.0,"y":3516.0,"width":18.0,"height":21.0},"relativeTransform":[[1.0,0.0,333.0],[0.0,1.0,26.0]],"size":{"x":18.0,"y":21.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Menu","ariaAttributes":{},"interactions":[{"id":{"sessionID":6,"localID":1337},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":6,"localID":1266},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/mobile-menu"}],"isDeleted":false,"stateManagementVersion":1}],"hash":"3bb780dc0da6f6f2b34c44ab6723a601494219ee"},"100:2569":{"type":"RECTANGLE","id":"100:2569","name":"Australian-Ethical-Funds 1","absoluteBoundingBox":{"x":10405.0,"y":9388.0,"width":1400.0,"height":745.0},"targetAspectRatio":{"x":1400.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":9388.0,"width":1400.0,"height":745.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1400.0,"y":745.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"6aa3776bf2c98f716339883f9016ff63b72a155c","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-700.0,"sizeFraction":0.5},"right":{"pixelOffset":700.0,"sizeFraction":0.5},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:3002":{"type":"TEXT","id":"100:3002","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":15180.0,"y":10087.0,"width":760.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":10087.0,"width":760.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,140.0]],"size":{"x":760.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:297307":{"type":"RECTANGLE","id":"40:297307","name":"AE-pprofile_2 2","absoluteBoundingBox":{"x":15161.0,"y":6731.0,"width":800.0,"height":455.555541992188},"targetAspectRatio":{"x":1440.0,"y":820.0},"isolatedAbsoluteRenderBounds":{"x":15161.0,"y":6731.0,"width":800.0,"height":455.5556640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":455.555541992188},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"82ea4350d5fae90256cf8f598149c72c9682f1ac","originalImageWidth":1440,"originalImageHeight":820,"videoRef":"53a683a39b745a8107e93d7f8b96c5620de2f0dd","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":3876.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"100:2721":{"type":"FRAME","id":"100:2721","name":"06_Section-05","absoluteBoundingBox":{"x":16045.0,"y":8790.0,"width":335.0,"height":714.0},"isolatedAbsoluteRenderBounds":{"x":16045.0,"y":8790.0,"width":335.0,"height":714.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,5935.0]],"size":{"x":335.0,"y":714.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":-20.0,"sizeFraction":1.0},"top":{"pixelOffset":5935.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2722","100:3033"]},"45:103896":{"type":"RECTANGLE","id":"45:103896","name":"josh-withers-UN_W3z4D0pw-unsplash 1","absoluteBoundingBox":{"x":16484.0,"y":6145.0,"width":334.0,"height":250.0},"isolatedAbsoluteRenderBounds":{"x":16484.0,"y":6145.0,"width":334.0,"height":250.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-38.0]],"size":{"x":334.0,"y":250.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"0ac11733a7bfb2fa77231ccd7ff5f950831e6d45","originalImageWidth":3992,"originalImageHeight":2992,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":-38.0,"sizeFraction":0.0},"bottom":{"pixelOffset":32.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.06676185131073,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2580":{"type":"FRAME","id":"100:2580","name":"Desktop","absoluteBoundingBox":{"x":13153.0,"y":2855.0,"width":1080.0,"height":10367.0},"isolatedAbsoluteRenderBounds":{"x":13153.0,"y":2855.0,"width":1080.0,"height":10367.0},"relativeTransform":[[1.0,0.0,2832.0],[0.0,1.0,100.0]],"size":{"x":1080.0,"y":10367.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","isBreakpointFrame":true,"children":["100:2581","100:2582","100:2583","100:2589","100:2593","100:2597","100:2605","100:2609","100:2618","100:2625","100:2624","100:2630","100:2634","100:2636","100:2638","100:2641","207:2215","207:2237","207:2232","217:2199","207:2246","207:2253","207:2266","207:2260","119:1703"]},"217:2198":{"type":"TEXT","id":"217:2198","name":"Download the App","absoluteBoundingBox":{"x":11910.0,"y":3702.0,"width":236.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":11910.0,"y":3702.0,"width":236.0,"height":26.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,847.0]],"size":{"x":236.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":847.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Download the App","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.australianethical.com.au/investments/mobile-app/","openInNewTab":true},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2665":{"type":"RECTANGLE","id":"100:2665","name":"josh-withers-UN_W3z4D0pw-unsplash 1","absoluteBoundingBox":{"x":14316.4091796875,"y":5589.142578125,"width":2160.47583007812,"height":1619.27453613281},"isolatedAbsoluteRenderBounds":{"x":14316.4091796875,"y":5589.142578125,"width":2160.4755859375,"height":1619.2744140625},"relativeTransform":[[1.0,0.0,-0.0908203125],[0.0,1.0,-285.857421875]],"size":{"x":2160.47583007812,"y":1619.27453613281},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"0ac11733a7bfb2fa77231ccd7ff5f950831e6d45","originalImageWidth":3992,"originalImageHeight":2992,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":-0.0908203125,"sizeFraction":0.0},"top":{"pixelOffset":-285.857421875,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.06676185131073,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2522":{"mainComponentId":"38:6039","type":"INSTANCE","id":"100:2522","name":"Icon Big","absoluteBoundingBox":{"x":10880.0,"y":13434.0,"width":98.6264877319336,"height":98.6264877319336},"isolatedAbsoluteRenderBounds":{"x":10880.0,"y":13434.0,"width":98.626953125,"height":98.626953125},"relativeTransform":[[1.0,0.0,357.0],[0.0,1.0,0.0]],"size":{"x":98.6264877319336,"y":98.6264877319336},"fills":[],"constraintValues":{"left":{"pixelOffset":14.9999856948853,"sizeFraction":0.333333343267441},"top":{"pixelOffset":10579.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.821887373924255,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2522;7031:86556"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.821887373924255,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"100:2536":{"type":"FRAME","id":"100:2536","name":"Frame 4168","absoluteBoundingBox":{"x":10405.0,"y":7711.0,"width":1400.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":7711.0,"width":1400.0,"height":120.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":1400.0,"y":120.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["100:2537","100:2538"]},"80:2027":{"type":"FRAME","id":"80:2027","name":"Image","absoluteBoundingBox":{"x":11910.0,"y":2991.0,"width":1400.0,"height":496.0},"isolatedAbsoluteRenderBounds":{"x":11910.0,"y":2991.0,"width":1400.0,"height":496.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1400.0,"y":496.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["80:2028"]},"8:3951":{"type":"TEXT","id":"8:3951","name":"Large (Default) / Headline","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":100.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":100.0,"height":100.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":100.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.768627464771271,"g":0.768627464771271,"b":0.768627464771271,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"0px  ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"SF Pro Text","fontPostScriptName":"SFProText-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.407999992370605,"letterSpacingValue":-0.407999992370605,"letterSpacingUnit":"PIXELS","lineHeightPx":22.0,"lineHeightPercent":110.431373596191,"lineHeightPercentFontSize":129.411758422852,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"48:112765":{"mainComponentId":"38:6037","type":"INSTANCE","id":"48:112765","name":"Icon Big","absoluteBoundingBox":{"x":16641.310546875,"y":9732.0,"width":50.6264839172363,"height":50.6264839172363},"isolatedAbsoluteRenderBounds":{"x":16641.310546875,"y":9732.0,"width":50.626953125,"height":50.626953125},"relativeTransform":[[1.0,0.0,159.310546875],[0.0,1.0,0.0]],"size":{"x":50.6264839172363,"y":50.6264839172363},"fills":[],"constraintValues":{"left":{"pixelOffset":83.560546875,"sizeFraction":0.25},"top":{"pixelOffset":6877.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I48:112765;7031:86551"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"100:2551":{"type":"TEXT","id":"100:2551","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":11115.0,"y":5327.0,"width":690.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":11115.0,"y":5327.0,"width":690.0,"height":24.0},"relativeTransform":[[1.0,0.0,710.0],[0.0,1.0,0.0]],"size":{"x":690.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2541":{"type":"RECTANGLE","id":"100:2541","name":"Australian-Ethical-App 1","absoluteBoundingBox":{"x":10405.0,"y":5727.0,"width":1400.0,"height":745.0},"targetAspectRatio":{"x":1400.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":5727.0,"width":1400.0,"height":745.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1400.0,"y":745.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"3ad9a3d5265897bddd362d144e9127dff888fd6c","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-700.0,"sizeFraction":0.5},"right":{"pixelOffset":700.0,"sizeFraction":0.5},"top":{"pixelOffset":-372.5,"sizeFraction":0.5},"bottom":{"pixelOffset":372.5,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"207:2253":{"type":"TEXT","id":"207:2253","name":"View the website","absoluteBoundingBox":{"x":13171.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":13171.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-8.00001072883606,"sizeFraction":0.333333343267441},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2759":{"mainComponentId":"38:6029","type":"INSTANCE","id":"100:2759","name":"Icon Big","absoluteBoundingBox":{"x":16045.0,"y":4067.0,"width":69.2537536621094,"height":69.2537536621094},"isolatedAbsoluteRenderBounds":{"x":16045.0,"y":4067.0,"width":69.25390625,"height":69.25390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":69.2537536621094,"y":69.2537536621094},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.577114641666412,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2759;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.577114641666412,"overrides":[]},"62:118229":{"type":"RECTANGLE","id":"62:118229","name":"Australian-Ethical-onboarding 1","absoluteBoundingBox":{"x":15184.0,"y":8224.0,"width":760.0,"height":342.0},"targetAspectRatio":{"x":760.0,"y":342.0},"isolatedAbsoluteRenderBounds":{"x":15184.0,"y":8224.0,"width":760.0,"height":342.0},"relativeTransform":[[1.0,0.0,3.0],[0.0,1.0,35.0]],"size":{"x":760.0,"y":342.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"07cab4d5b568cf3fce3b2b5ef3a9d93239a50b64","imageTransform":[[1.0,0.0,0.0],[0.0,0.845637559890747,0.0771812051534653]],"originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":3.0,"sizeFraction":0.0},"right":{"pixelOffset":3.0,"sizeFraction":1.0},"top":{"pixelOffset":-177.0,"sizeFraction":0.5},"bottom":{"pixelOffset":165.0,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2538":{"type":"TEXT","id":"100:2538","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":11115.0,"y":7711.0,"width":690.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":11115.60546875,"y":7717.0400390625,"width":685.537109375,"height":114.88330078125},"relativeTransform":[[1.0,0.0,710.0],[0.0,1.0,0.0]],"size":{"x":690.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We benchmarked against best-in-class finance apps (Spaceship, Up Bank, Coinbase) to identify where we could meet expectations and where we could push beyond them. The direction balanced four principles: modern but ethics-driven, inclusive, information-rich but not overwhelming, and delightful in the details.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2761":{"mainComponentId":"40:50365","type":"INSTANCE","id":"100:2761","name":"Frame 4176","absoluteBoundingBox":{"x":16045.0,"y":4158.25390625,"width":337.0,"height":295.0},"isolatedAbsoluteRenderBounds":{"x":16045.0,"y":4158.25390625,"width":337.0,"height":295.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,432.253753662109]],"size":{"x":337.0,"y":295.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2761;40:50366","I100:2761;40:50367"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4176","size":{"x":337.0,"y":295.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"My Role","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"UI/Visual Design Lead at R/GA. I led visual direction, design system architecture, interaction and motion design, and was closely involved in user testing and translating research into design decisions. I worked across the full product lifecycle from discovery through to development handover.\n","lineIndentations":[0,0],"lineStyleOverrides":[0,0],"lineTypes":["NONE","NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"100:2654":{"mainComponentId":"38:6039","type":"INSTANCE","id":"100:2654","name":"Icon Big","absoluteBoundingBox":{"x":14562.0,"y":10241.0,"width":52.9999961853027,"height":50.9999961853027},"isolatedAbsoluteRenderBounds":{"x":14562.0,"y":10241.0,"width":53.0,"height":51.0},"relativeTransform":[[1.0,0.0,246.0],[0.0,1.0,0.0]],"size":{"x":52.9999961853027,"y":50.9999961853027},"fills":[],"constraintValues":{"left":{"pixelOffset":-1.66667461395264,"sizeFraction":0.333333343267441},"top":{"pixelOffset":7386.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.421887367963791,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2654;7031:86556"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.421887367963791,"overrides":[{"key":[],"value":{"size":{"x":52.9999961853027,"y":50.9999961853027}}},{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"100:2642":{"type":"RECTANGLE","id":"100:2642","name":"Australian-Ethical-Responsive 1","absoluteBoundingBox":{"x":13330.0,"y":7932.857421875,"width":725.87890625,"height":433.021636962891},"targetAspectRatio":{"x":927.0,"y":553.0},"isolatedAbsoluteRenderBounds":{"x":13330.0,"y":7932.857421875,"width":725.87890625,"height":433.021484375},"relativeTransform":[[1.0,0.0,157.0],[0.0,1.0,-11.142578125]],"size":{"x":725.87890625,"y":433.021636962891},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"523b0a1f39cd3d95705f44633f210b556f9deb52","originalImageWidth":927,"originalImageHeight":553,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-363.0,"sizeFraction":0.5},"right":{"pixelOffset":362.87890625,"sizeFraction":0.5},"top":{"pixelOffset":-11.142578125,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.742857217788696,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:2545":{"type":"FRAME","id":"100:2545","name":"Frame 4078","absoluteBoundingBox":{"x":10175.0,"y":4354.65478515625,"width":2166.64697265625,"height":1112.97961425781},"isolatedAbsoluteRenderBounds":{"x":10175.0,"y":4354.65478515625,"width":2166.64697265625,"height":1112.97961425781},"relativeTransform":[[1.0,0.0,-230.0],[0.0,1.0,-134.34521484375]],"size":{"x":2166.64697265625,"y":1112.97961425781},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-230.0,"sizeFraction":0.0},"right":{"pixelOffset":536.64697265625,"sizeFraction":1.0},"top":{"pixelOffset":-134.34521484375,"sizeFraction":0.0},"bottom":{"pixelOffset":233.634399414062,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872241139411926,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["100:2546"]},"80:2162":{"type":"FRAME","id":"80:2162","name":"Frame 4171","absoluteBoundingBox":{"x":15180.5,"y":6345.0,"width":761.0,"height":291.0},"isolatedAbsoluteRenderBounds":{"x":15180.5,"y":6345.0,"width":761.0,"height":291.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,462.0]],"size":{"x":761.0,"y":291.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["80:2163","80:2164"]},"62:116956":{"type":"RECTANGLE","id":"62:116956","name":"Australian-Ethical-Wireframing 1","absoluteBoundingBox":{"x":16393.5,"y":4511.0,"width":516.0,"height":275.0},"targetAspectRatio":{"x":1400.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":16393.5,"y":4511.0,"width":516.0,"height":275.0},"relativeTransform":[[1.0,0.0,0.353515625],[0.0,1.0,85.8818359375]],"size":{"x":516.0,"y":275.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"6c14d359b9835ff8238873d866ce9ebe42745cae","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.353515625,"sizeFraction":0.0},"bottom":{"pixelOffset":-31.9579162597656,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"217:2200":{"type":"TEXT","id":"217:2200","name":"Download the App","absoluteBoundingBox":{"x":14318.0,"y":3702.0,"width":236.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":14318.0,"y":3702.0,"width":236.0,"height":26.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,847.0]],"size":{"x":236.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":847.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Download the App","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.australianethical.com.au/investments/mobile-app/","openInNewTab":true},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2533":{"type":"RECTANGLE","id":"100:2533","name":"josh-withers-UN_W3z4D0pw-unsplash 1","absoluteBoundingBox":{"x":10405.0,"y":6587.0,"width":1400.0,"height":1283.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":6587.0,"width":1400.0,"height":1283.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-286.0]],"size":{"x":1400.0,"y":1283.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"0ac11733a7bfb2fa77231ccd7ff5f950831e6d45","originalImageWidth":3992,"originalImageHeight":2992,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":-286.0,"sizeFraction":0.0},"bottom":{"pixelOffset":252.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.06676185131073,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"119:1701":{"mainComponentId":"119:1453","type":"INSTANCE","id":"119:1701","name":"NAV BAR","absoluteBoundingBox":{"x":10385.0,"y":2855.0,"width":1441.0,"height":73.0},"isolatedAbsoluteRenderBounds":{"x":10385.0,"y":2855.0,"width":1441.0,"height":73.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1441.0,"y":73.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":1.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","scrollBehavior":"FIXED","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":26.0,"paddingRight":24.0,"paddingBottom":26.0,"paddingLeft":24.0,"layoutMode":"HORIZONTAL","itemSpacing":811.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["I119:1701;119:1353","I119:1701;119:1355"],"componentSetId":"119:1467","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[]},"80:2145":{"type":"FRAME","id":"80:2145","name":"Frame 4168","absoluteBoundingBox":{"x":11911.0,"y":5198.2216796875,"width":1158.0,"height":216.0},"isolatedAbsoluteRenderBounds":{"x":11911.0,"y":5198.2216796875,"width":1158.0,"height":216.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":1158.0,"y":216.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["80:2146","80:2147"]},"40:289421":{"type":"FRAME","id":"40:289421","name":"Frame 4170","absoluteBoundingBox":{"x":15180.0,"y":9430.0,"width":503.0,"height":424.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":9430.0,"width":503.0,"height":424.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":503.0,"y":424.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["62:118357"]},"100:2676":{"type":"TEXT","id":"100:2676","name":"Understanding the Problem","absoluteBoundingBox":{"x":14316.0,"y":4769.0,"width":760.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":14317.2099609375,"y":4774.76513671875,"width":265.8642578125,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Understanding the Problem","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"38:6038":{"type":"SVG","id":"38:6038","name":"Vector","overrideKey":"7031:86551","absoluteBoundingBox":{"x":1407.0,"y":962.0,"width":90.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":1407.0,"y":962.0,"width":90.0,"height":90.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,18.0]],"size":{"x":90.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.15},"right":{"pixelOffset":0.0,"sizeFraction":0.9},"top":{"pixelOffset":0.0,"sizeFraction":0.15},"bottom":{"pixelOffset":0.0,"sizeFraction":0.9}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"c315fd499648937fa32a893a0e23e1d24e98cc93"},"100:2600":{"type":"FRAME","id":"100:2600","name":"Frame 4171","absoluteBoundingBox":{"x":13173.0,"y":6915.56201171875,"width":941.0,"height":315.0},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":6915.56201171875,"width":962.0,"height":315.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,590.562072753906]],"size":{"x":941.0,"y":315.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["100:2601","100:2602"]},"22:1912":{"type":"TEXT","id":"22:1912","name":"Mobile/Hero","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":93.0,"height":70.0},"isolatedAbsoluteRenderBounds":{"x":0.650000035762787,"y":14.3899993896484,"width":87.546875,"height":52.5200042724609},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":93.0,"y":70.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":78.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-5.46,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":70.1999969482422,"lineHeightPercent":72.0,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:3028":{"type":"FRAME","id":"100:3028","name":"Frame 4171","absoluteBoundingBox":{"x":10971.0,"y":12889.0,"width":685.0,"height":199.0},"isolatedAbsoluteRenderBounds":{"x":10971.0,"y":12889.0,"width":687.201171875,"height":199.6669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,783.0]],"size":{"x":685.0,"y":199.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["100:3029","100:3030"]},"80:2003":{"type":"RECTANGLE","id":"80:2003","name":"Australian-Ethical-Design System 1","absoluteBoundingBox":{"x":11947.048828125,"y":10323.69140625,"width":1081.90283203125,"height":616.221435546875},"targetAspectRatio":{"x":1308.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":11947.048828125,"y":10323.69140625,"width":1081.90234375,"height":616.2216796875},"relativeTransform":[[1.0,0.0,38.048828125],[0.0,1.0,-3.30859375]],"size":{"x":1081.90283203125,"y":616.221435546875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"261fe36d26489209e7daae037cac32a9c025c4b0","imageTransform":[[0.934285700321198,0.0,0.0328571423888206],[0.0,1.0,0.0]],"originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":38.048828125,"sizeFraction":0.0},"right":{"pixelOffset":-38.04833984375,"sizeFraction":1.0},"top":{"pixelOffset":-311.419311523438,"sizeFraction":0.5},"bottom":{"pixelOffset":304.802124023438,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.827142834663391,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:3032":{"type":"TEXT","id":"100:3032","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":11661.0,"y":12944.0,"width":690.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":11661.0,"y":12944.0,"width":690.0,"height":24.0},"relativeTransform":[[1.0,0.0,690.0],[0.0,1.0,0.0]],"size":{"x":690.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"47:112529":{"type":"GROUP","id":"47:112529","name":"07_End Section","absoluteBoundingBox":{"x":15180.0,"y":10394.0,"width":760.0,"height":772.0},"isolatedAbsoluteRenderBounds":{"x":15180.0,"y":10394.0,"width":760.0,"height":772.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,7539.0]],"size":{"x":760.0,"y":772.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"top":{"pixelOffset":7539.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["40:289439","48:112755","48:112757","48:112759","48:112761"]},"47:112524":{"type":"GROUP","id":"47:112524","name":"Video","absoluteBoundingBox":{"x":16483.755859375,"y":6987.0,"width":334.243896484375,"height":190.333343505859},"isolatedAbsoluteRenderBounds":{"x":16483.755859375,"y":6987.0,"width":334.244140625,"height":190.33349609375},"relativeTransform":[[1.0,0.0,19.755859375],[0.0,1.0,4132.0]],"size":{"x":334.243896484375,"y":190.333343505859},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.755859375,"sizeFraction":0.0},"right":{"pixelOffset":-21.000244140625,"sizeFraction":1.0},"top":{"pixelOffset":4132.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["40:297308"]},"62:118226":{"type":"RECTANGLE","id":"62:118226","name":"Australian-Ethical-Funds 1","absoluteBoundingBox":{"x":16460.0,"y":7389.0,"width":380.0,"height":199.0},"targetAspectRatio":{"x":380.0,"y":199.0},"isolatedAbsoluteRenderBounds":{"x":16460.0,"y":7389.0,"width":380.0,"height":199.0},"relativeTransform":[[1.0,0.0,-24.0],[0.0,1.0,0.0]],"size":{"x":380.0,"y":199.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"6aa3776bf2c98f716339883f9016ff63b72a155c","imageTransform":[[1.10144937038422,0.0,-0.0717146471142769],[0.0,1.08394134044647,-0.00911044050008059]],"originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-24.0,"sizeFraction":0.0},"right":{"pixelOffset":11.0,"sizeFraction":1.0},"top":{"pixelOffset":-93.0,"sizeFraction":0.5},"bottom":{"pixelOffset":106.0,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"207:2246":{"type":"TEXT","id":"207:2246","name":"View the website","absoluteBoundingBox":{"x":13171.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":13171.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-8.00001072883606,"sizeFraction":0.333333343267441},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2615":{"type":"FRAME","id":"100:2615","name":"Frame 4168","absoluteBoundingBox":{"x":13173.0,"y":5134.896484375,"width":959.0,"height":216.0},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":5134.896484375,"width":959.0,"height":216.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":959.0,"y":216.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["100:2616","100:2617"]},"207:2247":{"type":"TEXT","id":"207:2247","name":"View the website","absoluteBoundingBox":{"x":14315.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":14315.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-48.0,"sizeFraction":0.5},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2590":{"type":"FRAME","id":"100:2590","name":"Frame 4170","absoluteBoundingBox":{"x":13615.0,"y":10525.0,"width":550.0,"height":492.0},"isolatedAbsoluteRenderBounds":{"x":13615.0,"y":10525.0,"width":550.0,"height":492.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":550.0,"y":492.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0,"clipsContent":true,"children":["100:2591"]},"100:2547":{"type":"FRAME","id":"100:2547","name":"Frame 4171","absoluteBoundingBox":{"x":10405.0,"y":5272.0,"width":1400.0,"height":271.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":5272.0,"width":1400.0,"height":271.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,783.0]],"size":{"x":1400.0,"y":271.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["100:2548","100:2549"]},"100:2530":{"mainComponentId":"40:50155","type":"INSTANCE","id":"100:2530","name":"Frame 4171","absoluteBoundingBox":{"x":10405.0,"y":11711.0,"width":1400.0,"height":247.0},"isolatedAbsoluteRenderBounds":{"x":10405.0,"y":11711.0,"width":1400.0,"height":247.6669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,783.0]],"size":{"x":1400.0,"y":247.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2530;38:117192","I100:2530;40:50101"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4171","size":{"x":1400.0,"y":247.0}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"We built a modular design system (molecules, compounds, elements) scaling across mobile, tablet, and desktop, with 100+ components and 13 modules. Accessibility was baked in, with the colour palette meeting AA and AAA contrast standards.\n\nWe created a set of motion guidelines around three principles: delight, educate, or focus the user. We standardised easing curves (Quart in/out) and kept transitions under 400ms.","lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Design System & Responsive Execution","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"207:2218":{"type":"TEXT","id":"207:2218","name":"Download the App","absoluteBoundingBox":{"x":16046.0,"y":3643.0,"width":236.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":16046.0,"y":3650.0,"width":186.2392578125,"height":20.56005859375},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,788.0]],"size":{"x":236.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":788.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Download the App","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.australianethical.com.au/investments/mobile-app/","openInNewTab":true},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2566":{"type":"TEXT","id":"100:2566","name":"Australian Ethical App","absoluteBoundingBox":{"x":10406.0,"y":3525.0,"width":572.0,"height":156.0},"isolatedAbsoluteRenderBounds":{"x":10406.6669921875,"y":3540.0,"width":405.3740234375,"height":126.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":572.0,"y":156.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.85009717941284,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Australian\nEthical App","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","textCase":"UPPER","fontVariantPosition":"NORMAL","fontSize":80.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-5.6,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":72.0,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:3018":{"type":"FRAME","id":"100:3018","name":"Frame 4171","absoluteBoundingBox":{"x":13615.0,"y":11055.0,"width":550.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":13615.0,"y":11055.0,"width":550.0,"height":223.9228515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,530.0]],"size":{"x":550.0,"y":223.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["100:3019","100:3020"]},"100:2597":{"type":"FRAME","id":"100:2597","name":"05_Section-03","absoluteBoundingBox":{"x":13173.0,"y":6325.0,"width":1060.0,"height":905.562072753906},"isolatedAbsoluteRenderBounds":{"x":13173.0,"y":6325.0,"width":1060.0,"height":906.4853515625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,3470.0]],"size":{"x":1060.0,"y":905.562072753906},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":3470.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["100:2598","100:2600"]},"38:1667":{"type":"TEXT","id":"38:1667","name":"AE Mobile/Heading 3 Sans","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":117.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":117.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":117.0,"y":40.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plain","fontPostScriptName":"Plain-Thin","fontStyle":"Thin","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":33.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.165,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":39.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"217:2199":{"type":"TEXT","id":"217:2199","name":"Download the App","absoluteBoundingBox":{"x":13174.0,"y":3702.0,"width":236.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":13174.0,"y":3702.0,"width":236.0,"height":26.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,847.0]],"size":{"x":236.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":847.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Download the App","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.australianethical.com.au/investments/mobile-app/","openInNewTab":true},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"10:8987":{"type":"FRAME","id":"10:8987","name":"Mobile","absoluteBoundingBox":{"x":16464.0,"y":2855.0,"width":375.0,"height":8426.0},"isolatedAbsoluteRenderBounds":{"x":16464.0,"y":2855.0,"width":375.0,"height":8426.0},"relativeTransform":[[1.0,0.0,6143.0],[0.0,1.0,100.0]],"size":{"x":375.0,"y":8426.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","isBreakpointFrame":true,"children":["48:112781","45:80220","47:112528","40:289423","40:283307","40:258283","40:225355","40:225329","40:297317","40:258297","40:238644","80:2114","40:258337","47:112524","40:271480","40:258521","207:2235","207:2242","207:2244","207:2256","207:2263","207:2270","217:2202","207:2219","119:1707"]},"100:2548":{"type":"TEXT","id":"100:2548","name":"Understanding the Problem","absoluteBoundingBox":{"x":10405.0,"y":5272.0,"width":1400.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":10406.2099609375,"y":5277.76513671875,"width":265.8642578125,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1400.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Understanding the Problem","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2754":{"type":"TEXT","id":"100:2754","name":"Australian Ethical App","absoluteBoundingBox":{"x":16045.5,"y":3338.0,"width":334.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":16045.966796875,"y":3347.89990234375,"width":283.76171875,"height":87.800048828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":3.85009717941284,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Australian\nEthical App","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","textCase":"UPPER","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-3.92,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":50.3999977111816,"lineHeightPercent":72.0,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2255":{"type":"TEXT","id":"207:2255","name":"View the website","absoluteBoundingBox":{"x":16043.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":16043.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-23.0,"sizeFraction":1.0},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2229":{"type":"TEXT","id":"207:2229","name":"View the website","absoluteBoundingBox":{"x":10404.0,"y":4187.0,"width":760.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":10404.0,"y":4187.0,"width":760.0,"height":26.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,1332.0]],"size":{"x":760.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":-60.9999713897705,"sizeFraction":0.583333313465118},"top":{"pixelOffset":1332.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2591":{"type":"RECTANGLE","id":"100:2591","name":"Australian-Ethical-User-testing 1","absoluteBoundingBox":{"x":13616.0,"y":10522.9990234375,"width":549.0,"height":491.002410888672},"targetAspectRatio":{"x":833.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":13616.0,"y":10522.9990234375,"width":549.0,"height":491.001953125},"relativeTransform":[[1.0,0.0,1.0],[0.0,1.0,-2.00120210647583]],"size":{"x":549.0,"y":491.002410888672},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"67cd3605d9608332da19f683fa41b9fde1da2a12","originalImageWidth":833,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":1.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":-248.001202106476,"sizeFraction":0.5},"bottom":{"pixelOffset":243.001208782196,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"User-Testing","ariaAttributes":{},"interactions":[]},"100:2693":{"mainComponentId":"38:6029","type":"INSTANCE","id":"100:2693","name":"Icon Big","absoluteBoundingBox":{"x":14317.0,"y":3812.5,"width":109.0,"height":109.0},"isolatedAbsoluteRenderBounds":{"x":14317.0,"y":3812.5,"width":109.0,"height":109.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.499996185302734]],"size":{"x":109.0,"y":109.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.908333301544189,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I100:2693;7031:86522"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.908333301544189,"overrides":[]},"80:2015":{"type":"FRAME","id":"80:2015","name":"Frame 4078","absoluteBoundingBox":{"x":11720.7568359375,"y":4377.87744140625,"width":1792.12658691406,"height":920.593139648438},"isolatedAbsoluteRenderBounds":{"x":11720.7568359375,"y":4377.87744140625,"width":1792.126953125,"height":920.59326171875},"relativeTransform":[[1.0,0.0,-190.2431640625],[0.0,1.0,-111.12255859375]],"size":{"x":1792.12658691406,"y":920.593139648438},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.960784316062927,"b":0.941176474094391,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-190.2431640625,"sizeFraction":0.0},"right":{"pixelOffset":443.883422851562,"sizeFraction":1.0},"top":{"pixelOffset":-111.12255859375,"sizeFraction":0.0},"bottom":{"pixelOffset":193.249145507812,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.721468031406403,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["80:2016"]},"8:3583":{"type":"TEXT","id":"8:3583","name":"AE Mobile/Caption Sans","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":46.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":46.0,"height":16.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":46.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plain","fontPostScriptName":"Plain-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.065,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":15.6000003814697,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"8:4500":{"type":"TEXT","id":"8:4500","name":"AE Mobile/Heading 4 Sans","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":92.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":92.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":92.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plain","fontPostScriptName":"Plain-Thin","fontStyle":"Thin","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":26.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.13,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":28.6000003814697,"lineHeightPercent":93.8666687011719,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2259":{"type":"TEXT","id":"207:2259","name":"View the website","absoluteBoundingBox":{"x":11907.0,"y":4438.0,"width":334.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":11907.0,"y":4438.0,"width":334.0,"height":26.0},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,1583.0]],"size":{"x":334.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":18.0,"sizeFraction":0.0},"right":{"pixelOffset":-48.000011920929,"sizeFraction":0.333333343267441},"top":{"pixelOffset":1583.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"40:50369":{"type":"TEXT","id":"40:50369","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":12979.0,"y":-3620.0,"width":332.0,"height":168.0},"isolatedAbsoluteRenderBounds":{"x":12979.330078125,"y":-3613.9599609375,"width":328.9140625,"height":162.626708984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,596.0]],"size":{"x":332.0,"y":168.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2217":{"type":"TEXT","id":"207:2217","name":"Download the App","absoluteBoundingBox":{"x":15182.0,"y":4250.0,"width":236.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":15182.0,"y":4257.0,"width":186.2392578125,"height":20.56005859375},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,1395.0]],"size":{"x":236.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":1395.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Download the App","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.australianethical.com.au/investments/mobile-app/","openInNewTab":true},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"22:1885":{"type":"TEXT","id":"22:1885","name":"Tablet/hero","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":157.0,"height":145.0},"isolatedAbsoluteRenderBounds":{"x":1.10000002384186,"y":37.6599998474121,"width":148.15625,"height":88.8800048828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":157.0,"y":145.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":132.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-9.24,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":145.199996948242,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"207:2251":{"type":"TEXT","id":"207:2251","name":"Download the App","absoluteBoundingBox":{"x":15182.0,"y":3702.0,"width":236.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":15182.0,"y":3702.0,"width":236.0,"height":26.0},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,847.0]],"size":{"x":236.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"top":{"pixelOffset":847.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Download the App","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.australianethical.com.au/investments/mobile-app/","openInNewTab":true},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2525":{"type":"RECTANGLE","id":"100:2525","name":"Australian-Ethical-User-testing 1","absoluteBoundingBox":{"x":10972.0,"y":12104.0,"width":833.0,"height":745.0},"targetAspectRatio":{"x":833.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":10972.0,"y":12104.0,"width":833.0,"height":745.0},"relativeTransform":[[1.0,0.0,1.0],[0.0,1.0,-2.0]],"size":{"x":833.0,"y":745.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"67cd3605d9608332da19f683fa41b9fde1da2a12","originalImageWidth":833,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":1.0,"sizeFraction":0.0},"right":{"pixelOffset":1.0,"sizeFraction":1.0},"top":{"pixelOffset":-374.5,"sizeFraction":0.5},"bottom":{"pixelOffset":370.5,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"User-Testing","ariaAttributes":{},"interactions":[]},"100:3024":{"type":"TEXT","id":"100:3024","name":"User Testing & Iteration","absoluteBoundingBox":{"x":12302.0,"y":12000.0,"width":669.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":12303.2099609375,"y":12005.7646484375,"width":226.544921875,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":669.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"User Testing & Iteration","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:3034":{"type":"TEXT","id":"100:3034","name":"Understanding the Problem","absoluteBoundingBox":{"x":16045.0,"y":9117.0,"width":334.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16046.2099609375,"y":9122.7646484375,"width":226.544921875,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":334.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"User Testing & Iteration","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:1997":{"type":"FRAME","id":"80:1997","name":"06_Section-05","absoluteBoundingBox":{"x":12302.0,"y":11352.0,"width":669.0,"height":847.0},"isolatedAbsoluteRenderBounds":{"x":12302.0,"y":11352.0,"width":669.0,"height":847.9228515625},"relativeTransform":[[1.0,0.0,413.0],[0.0,1.0,8497.0]],"size":{"x":669.0,"y":847.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":12.999988079071,"sizeFraction":0.333333343267441},"right":{"pixelOffset":-18.0000238418579,"sizeFraction":0.916666686534882},"top":{"pixelOffset":8497.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":38.0,"counterAxisSizingMode":"FIXED","children":["80:1998","100:3023"]},"100:2702":{"type":"GROUP","id":"100:2702","name":"Video","absoluteBoundingBox":{"x":14297.0,"y":6726.0,"width":800.0,"height":455.555541992188},"isolatedAbsoluteRenderBounds":{"x":14297.0,"y":6726.0,"width":800.0,"height":455.5556640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3871.0]],"size":{"x":800.0,"y":455.555541992188},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":3871.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["100:2703"]},"80:2042":{"type":"RECTANGLE","id":"80:2042","name":"AE-pprofile_2 2","absoluteBoundingBox":{"x":11910.0,"y":7850.0,"width":1156.99987792969,"height":658.778076171875},"targetAspectRatio":{"x":1440.0,"y":820.0},"isolatedAbsoluteRenderBounds":{"x":11910.0,"y":7850.0,"width":1157.0,"height":658.7783203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1156.99987792969,"y":658.778076171875},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"82ea4350d5fae90256cf8f598149c72c9682f1ac","originalImageWidth":1440,"originalImageHeight":820,"videoRef":"53a683a39b745a8107e93d7f8b96c5620de2f0dd","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":21.0,"sizeFraction":0.0},"right":{"pixelOffset":-22.0001220703125,"sizeFraction":1.0},"top":{"pixelOffset":4995.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.827610790729523,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"8:3941":{"type":"TEXT","id":"8:3941","name":"SF / Body - Semibold","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":0.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":0.0,"height":22.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.768627464771271,"g":0.768627464771271,"b":0.768627464771271,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"17px SF Pro Text Semibold","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"SF Pro Text","fontPostScriptName":"SFProText-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.407999992370605,"letterSpacingValue":-0.407999992370605,"letterSpacingUnit":"PIXELS","lineHeightPx":22.0,"lineHeightPercent":110.431373596191,"lineHeightPercentFontSize":129.411758422852,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"22:1883":{"type":"TEXT","id":"22:1883","name":"Desktop/hero","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":285.0,"height":264.0},"isolatedAbsoluteRenderBounds":{"x":2.0,"y":69.1999969482422,"width":269.375,"height":161.600006103516},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":285.0,"y":264.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-SemiBold","fontStyle":"SemiBold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":240.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-16.8,"letterSpacingValue":-7.0,"letterSpacingUnit":"PERCENT","lineHeightPx":264.0,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2012":{"mainComponentId":"40:50155","type":"INSTANCE","id":"80:2012","name":"Frame 4171","absoluteBoundingBox":{"x":11909.0,"y":6381.2216796875,"width":1400.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":11909.0,"y":6381.2216796875,"width":1400.0,"height":223.66650390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,654.221435546875]],"size":{"x":1400.0,"y":223.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I80:2012;38:117192","I80:2012;40:50101"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4171","size":{"x":1400.0,"y":223.0}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"Rather than trying to ship everything at once, we aligned with stakeholders on a \"brilliant basics\" MVP, the core set of features that would immediately improve the customer experience. We mapped out the information architecture and user flows, paying special attention to the handoff between the external sign-up form (a third-party dependency we couldn't redesign) and the in-app onboarding. Reducing friction at that seam was critical to first impressions.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"Defining the MVP","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"100:2703":{"type":"RECTANGLE","id":"100:2703","name":"AE-pprofile_2 2","absoluteBoundingBox":{"x":14297.0,"y":6726.0,"width":800.0,"height":455.555541992188},"targetAspectRatio":{"x":1440.0,"y":820.0},"isolatedAbsoluteRenderBounds":{"x":14297.0,"y":6726.0,"width":800.0,"height":455.5556640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":455.555541992188},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"82ea4350d5fae90256cf8f598149c72c9682f1ac","originalImageWidth":1440,"originalImageHeight":820,"videoRef":"53a683a39b745a8107e93d7f8b96c5620de2f0dd","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":3871.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"207:2236":{"type":"TEXT","id":"207:2236","name":"View the website","absoluteBoundingBox":{"x":10404.0,"y":4187.0,"width":760.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":10404.0,"y":4187.0,"width":760.0,"height":26.0},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,1332.0]],"size":{"x":760.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":19.0,"sizeFraction":0.0},"right":{"pixelOffset":-60.9999713897705,"sizeFraction":0.583333313465118},"top":{"pixelOffset":1332.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the website","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://t","openInNewTab":false},"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"8:3950":{"type":"TEXT","id":"8:3950","name":"Default / Bold / Large Title","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":100.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":100.0,"height":100.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":100.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.768627464771271,"g":0.768627464771271,"b":0.768627464771271,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"0px  ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"SF Pro Display","fontPostScriptName":"SFProDisplay-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":34.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.374000012874603,"letterSpacingValue":0.374000012874603,"letterSpacingUnit":"PIXELS","lineHeightPx":41.0,"lineHeightPercent":102.901962280273,"lineHeightPercentFontSize":120.588233947754,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"80:2011":{"type":"RECTANGLE","id":"80:2011","name":"Australian-Ethical-App 1","absoluteBoundingBox":{"x":11909.0,"y":5727.0,"width":1158.0,"height":616.221435546875},"targetAspectRatio":{"x":1400.0,"y":745.0},"isolatedAbsoluteRenderBounds":{"x":11909.0,"y":5727.0,"width":1158.0,"height":616.2216796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1158.0,"y":616.221435546875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"3ad9a3d5265897bddd362d144e9127dff888fd6c","originalImageWidth":1400,"originalImageHeight":745,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"CENTER","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-579.0,"sizeFraction":0.5},"right":{"pixelOffset":579.0,"sizeFraction":0.5},"top":{"pixelOffset":-308.110717773438,"sizeFraction":0.5},"bottom":{"pixelOffset":308.110717773438,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.827142894268036,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"100:3017":{"type":"TEXT","id":"100:3017","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":16484.0,"y":9480.0,"width":332.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":16484.0,"y":9480.0,"width":332.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,308.0]],"size":{"x":332.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":" ","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2736":{"type":"TEXT","id":"100:2736","name":"We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.","absoluteBoundingBox":{"x":16045.0,"y":6693.0,"width":332.0,"height":240.0},"isolatedAbsoluteRenderBounds":{"x":16045.5498046875,"y":6699.0400390625,"width":324.6337890625,"height":234.88330078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,236.0]],"size":{"x":332.0,"y":240.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"We benchmarked against best-in-class finance apps (Spaceship, Up Bank, Coinbase) to identify where we could meet expectations and where we could push beyond them. The direction balanced four principles: modern but ethics-driven, inclusive, information-rich but not overwhelming, and delightful in the details.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2668":{"type":"FRAME","id":"100:2668","name":"Frame 4168","absoluteBoundingBox":{"x":14316.5,"y":6392.0,"width":761.0,"height":236.0},"isolatedAbsoluteRenderBounds":{"x":14316.5,"y":6392.0,"width":761.0,"height":236.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":761.0,"y":236.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["100:2669","100:2670"]},"8:3585":{"type":"TEXT","id":"8:3585","name":"AE Mobile/Badge Sans","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":39.0,"height":11.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":39.0,"height":11.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":39.0,"y":11.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Rag 123","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plain","fontPostScriptName":"Plain-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.055,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":11.0,"lineHeightPercent":85.3333358764648,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"100:2623":{"mainComponentId":"40:50761","type":"INSTANCE","id":"100:2623","name":"Frame 4177","absoluteBoundingBox":{"x":13174.0,"y":4198.0,"width":632.0,"height":199.0},"isolatedAbsoluteRenderBounds":{"x":13174.0,"y":4198.0,"width":632.0,"height":199.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,395.0]],"size":{"x":632.0,"y":199.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I100:2623;40:50762","I100:2623;40:50763"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Single Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4177","size":{"x":632.0,"y":199.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"My Role","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"UI/Visual Design Lead at R/GA. I led visual direction, design system architecture, interaction and motion design, and was closely involved in user testing and translating research into design decisions. I worked across the full product lifecycle from discovery through to development handover.\n","lineIndentations":[0,0],"lineStyleOverrides":[0,0],"lineTypes":["NONE","NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"80:2164":{"type":"FRAME","id":"80:2164","name":"Frame 4168","absoluteBoundingBox":{"x":15180.5,"y":6400.0,"width":761.0,"height":236.0},"isolatedAbsoluteRenderBounds":{"x":15180.5,"y":6400.0,"width":761.0,"height":236.92333984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.0]],"size":{"x":761.0,"y":236.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["80:2165","80:2166"]},"13:18028":{"type":"COMPONENT","id":"13:18028","name":"Property 1=default","absoluteBoundingBox":{"x":6486.0,"y":-271.0,"width":336.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":6486.0,"y":-271.0,"width":336.0,"height":48.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,20.0]],"size":{"x":336.0,"y":48.0},"fills":[],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":13,"localID":18036},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":13,"localID":18030},"transitionType":"SMART_ANIMATE","transitionDuration":0.300000011920929,"easingType":"OUT_CUBIC","easingFunction":[0.0,0.0,0.579999983310699,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"13:18029"}],"isDeleted":false,"stateManagementVersion":1}],"children":["13:18021"],"componentSetId":"13:18029"},"40:50761":{"type":"COMPONENT","id":"40:50761","name":"Type=Single Long Copy, Viewport=Desktop","absoluteBoundingBox":{"x":15084.0,"y":-6277.0,"width":760.0,"height":459.0},"isolatedAbsoluteRenderBounds":{"x":15084.0,"y":-6277.0,"width":760.0,"height":459.92333984375},"relativeTransform":[[1.0,0.0,2125.0],[0.0,1.0,96.0]],"size":{"x":760.0,"y":459.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-1365.0,"sizeFraction":1.0},"top":{"pixelOffset":96.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["40:50762","40:50763"],"componentSetId":"40:50201"},"80:1993":{"mainComponentId":"38:5863","type":"INSTANCE","id":"80:1993","name":"Icon Big","absoluteBoundingBox":{"x":12027.0,"y":12605.0,"width":98.6264877319336,"height":98.6264877319336},"isolatedAbsoluteRenderBounds":{"x":12027.0,"y":12605.0,"width":98.626953125,"height":98.626953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":98.6264877319336,"y":98.6264877319336},"fills":[],"constraintValues":{"left":{"pixelOffset":37.9999970197678,"sizeFraction":0.0833333358168602},"top":{"pixelOffset":9750.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.821887373924255,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I80:1993;988:15374"],"componentSetId":"38:5862","componentProperties":{},"uniformScaleFactor":0.821887373924255,"overrides":[{"key":["Vector0"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}]}}]},"40:50831":{"mainComponentId":"40:50761","type":"INSTANCE","id":"40:50831","name":"Frame 4176","absoluteBoundingBox":{"x":15181.0,"y":4036.0,"width":761.0,"height":175.0},"isolatedAbsoluteRenderBounds":{"x":15181.0,"y":4036.0,"width":761.0,"height":175.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,405.0]],"size":{"x":761.0,"y":175.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":31.0,"counterAxisSizingMode":"FIXED","children":["I40:50831;40:50762","I40:50831;40:50763"],"componentSetId":"40:50201","componentProperties":{"Type":{"value":"Single Long Copy","type":"VARIANT","boundVariables":{}},"Viewport":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"Frame 4176","size":{"x":761.0,"y":175.0}}},{"key":["Understanding the Problem0"],"value":{"characterStyleOverrides":[],"characters":"My Role","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We started by running ideation sessions with key stakeholders to map out the pain points in the existing digital experience. Investors had limited visibility into their portfolios, transactions were clunky (some still required downloading and emailing PDF forms), and there was no cohesive digital touchpoint that reflected the brand's identity. From these sessions, we identified three core user needs: Quick, clear access to portfolio performance and balances Transparency into where their money was going and the ethical impact A frictionless experience from sign-up through to ongoing account management0"],"value":{"characterStyleOverrides":[],"characters":"UI/Visual Design Lead at R/GA. I led visual direction, design system architecture, interaction and motion design, and was closely involved in user testing and translating research into design decisions. I worked across the full product lifecycle from discovery through to development handover.\n","lineIndentations":[0,0],"lineStyleOverrides":[0,0],"lineTypes":["NONE","NONE"],"styleOverrideTable":{}}},{"key":["Frame 41680","We developed personas spanning a wide age range, from Jade, an 18-year-old prospective investor, to Sarah, a 78-year-old new to digital investing, which kept us honest about designing for accessibility and simplicity, not just aesthetics.0"],"value":{"visible":false}}]},"100:3004":{"type":"TEXT","id":"100:3004","name":"Understanding the Problem","absoluteBoundingBox":{"x":14316.0,"y":9869.0,"width":760.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":14317.2099609375,"y":9874.7646484375,"width":226.544921875,"height":19.1767578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"User Testing & Iteration","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Familjen Grotesk","fontPostScriptName":"FamiljenGrotesk-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.2000007629395,"lineHeightPercent":88.0,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}}},"assetIdToGuid":{},"guidToUrl":{"0:3":"/","6:674":"/projects","189:2082":"/kitchen","6:1266":"/mobile-menu","166:1652":"/ai-approach","10:8983":"/australian-ethical","170:1756":"/mox-bank","119:1958":"/reejig","142:26486":"/telstra-design-system","100:3101":"/adf-career-discovery-hub"},"fonts":{"Familjen Grotesk:Regular":{"id":"FamiljenGrotesk_wght__2","url":"/_woff/v2/FamiljenGrotesk_wght__2/FamiljenGrotesk_wght__2.woff2","source":1,"italic":false,"weight":400,"variationAxes":[{"tag":"wght","value":400.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/FamiljenGrotesk_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"FamiljenGrotesk_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"FamiljenGrotesk_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"FamiljenGrotesk_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"FamiljenGrotesk_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"FamiljenGrotesk_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"FamiljenGrotesk_wght__2-rest.woff2"}]}},"Familjen Grotesk:Bold":{"id":"FamiljenGrotesk_wght__2","url":"/_woff/v2/FamiljenGrotesk_wght__2/FamiljenGrotesk_wght__2.woff2","source":1,"italic":false,"weight":700,"variationAxes":[{"tag":"wght","value":700.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/FamiljenGrotesk_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"FamiljenGrotesk_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"FamiljenGrotesk_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"FamiljenGrotesk_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"FamiljenGrotesk_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"FamiljenGrotesk_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"FamiljenGrotesk_wght__2-rest.woff2"}]}},"Familjen Grotesk:SemiBold":{"id":"FamiljenGrotesk_wght__2","url":"/_woff/v2/FamiljenGrotesk_wght__2/FamiljenGrotesk_wght__2.woff2","source":1,"italic":false,"weight":600,"variationAxes":[{"tag":"wght","value":600.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/FamiljenGrotesk_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"FamiljenGrotesk_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"FamiljenGrotesk_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"FamiljenGrotesk_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"FamiljenGrotesk_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"FamiljenGrotesk_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"FamiljenGrotesk_wght__2-rest.woff2"}]}}},"assets":{"c747e1d57303eb11eb31f2139a1a012a5d6f0776":{"type":"GENERATED_ASSET","url":"c747e1d57303eb11eb31f2139a1a012a5d6f0776.svg","size":{"x":120.250030517578,"y":77.9040679931641},"offsets":{"left":{"value":-0.104152554025253,"unit":"PERCENT"},"right":{"value":-0.104206210623185,"unit":"PERCENT"},"top":{"value":-0.160970269784322,"unit":"PERCENT"},"bottom":{"value":-0.160970365730108,"unit":"PERCENT"}},"format":"SVG"},"6e709009bffab34873fcf36217c849903c59df5d":{"type":"GENERATED_ASSET","url":"6e709009bffab34873fcf36217c849903c59df5d.svg","size":{"x":90.0,"y":90.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"18c1caed650fc586520dfa499f41546f6a02e3ce":{"type":"GENERATED_ASSET","url":"18c1caed650fc586520dfa499f41546f6a02e3ce.svg","size":{"x":29.6633338928223,"y":26.3266677856445},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"88ada2c6b5fe3925d0f4c58be83a25d63ff2466e":{"type":"GENERATED_ASSET","url":"88ada2c6b5fe3925d0f4c58be83a25d63ff2466e.svg","size":{"x":51.9403190612793,"y":51.9403190612793},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"6a353c64f9a7ac99f7ff72b5437d8d912b3c885b":{"type":"GENERATED_ASSET","url":"6a353c64f9a7ac99f7ff72b5437d8d912b3c885b.svg","size":{"x":50.7319755554199,"y":32.8667411804199},"offsets":{"left":{"value":-0.104152553779721,"unit":"PERCENT"},"right":{"value":-0.104219882978973,"unit":"PERCENT"},"top":{"value":-0.160970280830346,"unit":"PERCENT"},"bottom":{"value":-0.160972577776319,"unit":"PERCENT"}},"format":"SVG"},"8706e024eb9034904f6ae40579fde2579ee28f49":{"type":"GENERATED_ASSET","url":"8706e024eb9034904f6ae40579fde2579ee28f49.svg","size":{"x":37.9698638916016,"y":37.9698638916016},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"ee2e3f8baa02ef610a1168d798be1dc2fc6ddda7":{"type":"GENERATED_ASSET","url":"ee2e3f8baa02ef610a1168d798be1dc2fc6ddda7.svg","size":{"x":37.9698638916016,"y":37.9698638916016},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"c7fe1ca9a1dbff7a26408616eaf9ecb68707dbcc":{"type":"GENERATED_ASSET","url":"c7fe1ca9a1dbff7a26408616eaf9ecb68707dbcc.svg","size":{"x":82.4999923706055,"y":82.4999923706055},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":9.2477509469697e-06,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":9.2477509469697e-06,"unit":"PERCENT"}},"format":"SVG"},"c0c973e6ce74338d7287ae7a039d49ae4148d4d7":{"type":"GENERATED_ASSET","url":"c0c973e6ce74338d7287ae7a039d49ae4148d4d7.svg","size":{"x":81.75,"y":81.75},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"6a172381a2d1b124043904d810750c6f3e97dd86":{"type":"GENERATED_ASSET","url":"6a172381a2d1b124043904d810750c6f3e97dd86.svg","size":{"x":53.1054878234863,"y":33.1084480285645},"offsets":{"left":{"value":-0.0994888469490085,"unit":"PERCENT"},"right":{"value":-0.0995519941385373,"unit":"PERCENT"},"top":{"value":-0.159791311924582,"unit":"PERCENT"},"bottom":{"value":-0.159793704925613,"unit":"PERCENT"}},"format":"SVG"},"df6500da40546493b34d51cd990787188f0f575f":{"type":"GENERATED_ASSET","url":"df6500da40546493b34d51cd990787188f0f575f.svg","size":{"x":246.0,"y":112.580116271974},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-1.21179662789088e-12,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"e0c2c0a9187eedc00a8c090638b1488f70a0a5a8":{"type":"GENERATED_ASSET","url":"e0c2c0a9187eedc00a8c090638b1488f70a0a5a8.svg","size":{"x":39.7499961853027,"y":38.2499961853027},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"fb9ece721693430515eadce000a686c5c001d872":{"type":"GENERATED_ASSET","url":"fb9ece721693430515eadce000a686c5c001d872.svg","size":{"x":44.1666603088379,"y":37.9011268615723},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":8.63705091006014e-06,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"53a683a39b745a8107e93d7f8b96c5620de2f0dd":{"type":"VIDEO_ASSET","url":"53a683a39b745a8107e93d7f8b96c5620de2f0dd","size":{"x":1440.0,"y":820.0}},"6c14d359b9835ff8238873d866ce9ebe42745cae":{"type":"PAINT_ASSET","url":"6c14d359b9835ff8238873d866ce9ebe42745cae.png","size":{"x":1400.0,"y":745.0}},"4fd0a1bd2aab0e9bd26f41b618790655adf33d82":{"type":"GENERATED_ASSET","url":"4fd0a1bd2aab0e9bd26f41b618790655adf33d82.svg","size":{"x":370.0,"y":169.32780456543},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"523b0a1f39cd3d95705f44633f210b556f9deb52":{"type":"PAINT_ASSET","url":"523b0a1f39cd3d95705f44633f210b556f9deb52.png","size":{"x":927.0,"y":553.0}},"d3651dd6a7020b9ffce8644b08e0d2ed6f42c66d":{"type":"GENERATED_ASSET","url":"d3651dd6a7020b9ffce8644b08e0d2ed6f42c66d.svg","size":{"x":100.0,"y":89.1791305541992},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"0c0855a711efc50e58da59db89d14b062759958e":{"type":"GENERATED_ASSET","url":"0c0855a711efc50e58da59db89d14b062759958e.svg","size":{"x":39.7499961853027,"y":38.2499961853027},"offsets":{"left":{"value":-1.1890177068071e-29,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"6aa3776bf2c98f716339883f9016ff63b72a155c":{"type":"PAINT_ASSET","url":"6aa3776bf2c98f716339883f9016ff63b72a155c.png","size":{"x":1400.0,"y":745.0}},"3bb780dc0da6f6f2b34c44ab6723a601494219ee":{"type":"GENERATED_ASSET","url":"3bb780dc0da6f6f2b34c44ab6723a601494219ee.svg","size":{"x":18.0,"y":21.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"ce9c1530780f478268df36324892d221f6adea60":{"type":"GENERATED_ASSET","url":"ce9c1530780f478268df36324892d221f6adea60.svg","size":{"x":73.4999923706055,"y":73.4999923706055},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"4a7a1c3722504dbca806ab0d78f8b496de592418":{"type":"GENERATED_ASSET","url":"4a7a1c3722504dbca806ab0d78f8b496de592418.svg","size":{"x":122.5,"y":133.203887939453},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"1bcffb49fa2916557f6cc32499dec3829f86b192":{"type":"VIDEO_ASSET","url":"1bcffb49fa2916557f6cc32499dec3829f86b192","size":{"x":1280.0,"y":720.0}},"c315fd499648937fa32a893a0e23e1d24e98cc93":{"type":"GENERATED_ASSET","url":"c315fd499648937fa32a893a0e23e1d24e98cc93.svg","size":{"x":90.0,"y":90.0},"offsets":{"left":{"value":-1.1890177393784e-29,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"67cd3605d9608332da19f683fa41b9fde1da2a12":{"type":"PAINT_ASSET","url":"67cd3605d9608332da19f683fa41b9fde1da2a12.png","size":{"x":833.0,"y":745.0}},"0ac11733a7bfb2fa77231ccd7ff5f950831e6d45":{"type":"PAINT_ASSET","url":"0ac11733a7bfb2fa77231ccd7ff5f950831e6d45.png","size":{"x":3992.0,"y":2992.0}},"261fe36d26489209e7daae037cac32a9c025c4b0":{"type":"PAINT_ASSET","url":"261fe36d26489209e7daae037cac32a9c025c4b0.png","size":{"x":1400.0,"y":745.0}},"13dc6278aec2f5923fb5b15a7ffc632fb25e50c3":{"type":"GENERATED_ASSET","url":"13dc6278aec2f5923fb5b15a7ffc632fb25e50c3.svg","size":{"x":98.8319854736328,"y":64.0283737182617},"offsets":{"left":{"value":-0.104152552137084,"unit":"PERCENT"},"right":{"value":-0.104207034039969,"unit":"PERCENT"},"top":{"value":-0.160970268924839,"unit":"PERCENT"},"bottom":{"value":-0.160975078545305,"unit":"PERCENT"}},"format":"SVG"},"9f72de92233dca9766f8ca923c21cfa60675e0a8":{"type":"GENERATED_ASSET","url":"9f72de92233dca9766f8ca923c21cfa60675e0a8.svg","size":{"x":73.9698638916016,"y":73.9698638916016},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"3ad9a3d5265897bddd362d144e9127dff888fd6c":{"type":"PAINT_ASSET","url":"3ad9a3d5265897bddd362d144e9127dff888fd6c.png","size":{"x":1400.0,"y":745.0}},"8731d1afe885afac6f003acbf02fe7054a65fb1f":{"type":"GENERATED_ASSET","url":"8731d1afe885afac6f003acbf02fe7054a65fb1f.svg","size":{"x":42.1887359619141,"y":37.6235504150391},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"4b6021d35bac9302ed3bb8431f90831370f589a9":{"type":"GENERATED_ASSET","url":"4b6021d35bac9302ed3bb8431f90831370f589a9.svg","size":{"x":82.1887359619141,"y":73.2952041625977},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"07cab4d5b568cf3fce3b2b5ef3a9d93239a50b64":{"type":"PAINT_ASSET","url":"07cab4d5b568cf3fce3b2b5ef3a9d93239a50b64.png","size":{"x":1400.0,"y":745.0}},"d271e283ae494170da192d6fa67d3ae4bc5ffb84":{"type":"GENERATED_ASSET","url":"d271e283ae494170da192d6fa67d3ae4bc5ffb84.svg","size":{"x":73.9698638916016,"y":73.9698638916016},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"b2c563444cd3051262c136876c867a1d51885427":{"type":"GENERATED_ASSET","url":"b2c563444cd3051262c136876c867a1d51885427.png","size":{"x":1200.0,"y":630.0},"offsets":{"top":{"value":0,"unit":"PIXELS"},"right":{"value":0,"unit":"PIXELS"},"bottom":{"value":0,"unit":"PIXELS"},"left":{"value":0,"unit":"PIXELS"}},"format":"PNG"},"50ae00c56f942b84bf61174526dc9dcbd9ddfb30":{"type":"GENERATED_ASSET","url":"50ae00c56f942b84bf61174526dc9dcbd9ddfb30.svg","size":{"x":110.25,"y":119.883491516113},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"9eb796fb1a9b8abb59ebf8a5edb1cda7b74eb303":{"type":"GENERATED_ASSET","url":"9eb796fb1a9b8abb59ebf8a5edb1cda7b74eb303.svg","size":{"x":20.0,"y":21.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"501e4fc4d139a3e5033331fb446360e9850652ac":{"type":"GENERATED_ASSET","url":"501e4fc4d139a3e5033331fb446360e9850652ac.png","size":{"x":48.0,"y":48.0},"offsets":{"top":{"value":0,"unit":"PIXELS"},"right":{"value":0,"unit":"PIXELS"},"bottom":{"value":0,"unit":"PIXELS"},"left":{"value":0,"unit":"PIXELS"}},"format":"PNG"},"c22d6ac90022a2f076d7a3152828c071cef612cd":{"type":"PAINT_ASSET","url":"c22d6ac90022a2f076d7a3152828c071cef612cd.png","size":{"x":4096.0,"y":2731.0}},"0bc53201f449236a3e3a66de333199bb049d2e97":{"type":"GENERATED_ASSET","url":"0bc53201f449236a3e3a66de333199bb049d2e97.svg","size":{"x":147.0,"y":160.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"}},"stablePathToAssetInfo":{"119:1484":{"hash":"3bb780dc0da6f6f2b34c44ab6723a601494219ee"},"119:1469":{"hash":"9eb796fb1a9b8abb59ebf8a5edb1cda7b74eb303"},"119:1353":{"hash":"9eb796fb1a9b8abb59ebf8a5edb1cda7b74eb303"},"38:5864":{"hash":"d3651dd6a7020b9ffce8644b08e0d2ed6f42c66d"},"38:6030":{"hash":"6e709009bffab34873fcf36217c849903c59df5d"},"13:18640":{"hash":"0bc53201f449236a3e3a66de333199bb049d2e97"},"13:18638":{"hash":"0bc53201f449236a3e3a66de333199bb049d2e97"},"I119:1707;119:1484":{"hash":"3bb780dc0da6f6f2b34c44ab6723a601494219ee"},"I40:50798;7031:86522":{"hash":"88ada2c6b5fe3925d0f4c58be83a25d63ff2466e"},"I48:112766;7031:86556":{"hash":"6a353c64f9a7ac99f7ff72b5437d8d912b3c885b"},"I48:112765;7031:86551":{"hash":"8706e024eb9034904f6ae40579fde2579ee28f49"},"I48:112764;7031:86522":{"hash":"ee2e3f8baa02ef610a1168d798be1dc2fc6ddda7"},"I48:112763;988:15374":{"hash":"8731d1afe885afac6f003acbf02fe7054a65fb1f"},"38:6038":{"hash":"c315fd499648937fa32a893a0e23e1d24e98cc93"},"13:18773":{"hash":"4fd0a1bd2aab0e9bd26f41b618790655adf33d82"},"I119:1706;119:1484":{"hash":"3bb780dc0da6f6f2b34c44ab6723a601494219ee"},"I119:1707;119:1469":{"hash":"9eb796fb1a9b8abb59ebf8a5edb1cda7b74eb303"},"I119:1706;119:1469":{"hash":"9eb796fb1a9b8abb59ebf8a5edb1cda7b74eb303"},"I100:2759;7031:86522":{"hash":"88ada2c6b5fe3925d0f4c58be83a25d63ff2466e"},"I100:2720;7031:86556":{"hash":"6a353c64f9a7ac99f7ff72b5437d8d912b3c885b"},"I100:2719;7031:86551":{"hash":"8706e024eb9034904f6ae40579fde2579ee28f49"},"199:2198":{"hash":"b2c563444cd3051262c136876c867a1d51885427"},"I119:1705;119:1353":{"hash":"9eb796fb1a9b8abb59ebf8a5edb1cda7b74eb303"},"I100:2718;7031:86522":{"hash":"ee2e3f8baa02ef610a1168d798be1dc2fc6ddda7"},"I80:2021;7031:86522":{"hash":"ce9c1530780f478268df36324892d221f6adea60"},"I100:2556;7031:86522":{"hash":"ce9c1530780f478268df36324892d221f6adea60"},"I45:80219;13:18773":{"hash":"4fd0a1bd2aab0e9bd26f41b618790655adf33d82"},"I40:50797;7031:86522":{"hash":"c7fe1ca9a1dbff7a26408616eaf9ecb68707dbcc"},"13:18034":{"hash":"18c1caed650fc586520dfa499f41546f6a02e3ce"},"I48:112761;7031:86556":{"hash":"6a172381a2d1b124043904d810750c6f3e97dd86"},"I48:112759;7031:86551":{"hash":"0c0855a711efc50e58da59db89d14b062759958e"},"I48:112755;988:15374":{"hash":"fb9ece721693430515eadce000a686c5c001d872"},"I119:1704;119:1353":{"hash":"9eb796fb1a9b8abb59ebf8a5edb1cda7b74eb303"},"199:2197":{"hash":"501e4fc4d139a3e5033331fb446360e9850652ac"},"I100:2694;7031:86522":{"hash":"c7fe1ca9a1dbff7a26408616eaf9ecb68707dbcc"},"I48:112757;7031:86522":{"hash":"e0c2c0a9187eedc00a8c090638b1488f70a0a5a8"},"I100:2693;7031:86522":{"hash":"c0c973e6ce74338d7287ae7a039d49ae4148d4d7"},"I100:2652;7031:86522":{"hash":"e0c2c0a9187eedc00a8c090638b1488f70a0a5a8"},"I100:2622;7031:86522":{"hash":"ce9c1530780f478268df36324892d221f6adea60"},"I100:2651;988:15374":{"hash":"fb9ece721693430515eadce000a686c5c001d872"},"I100:2588;7031:86556":{"hash":"13dc6278aec2f5923fb5b15a7ffc632fb25e50c3"},"I100:2587;7031:86551":{"hash":"9f72de92233dca9766f8ca923c21cfa60675e0a8"},"I45:80220;13:18872":{"hash":"df6500da40546493b34d51cd990787188f0f575f"},"I40:50790;7031:86522":{"hash":"c0c973e6ce74338d7287ae7a039d49ae4148d4d7"},"I100:2520;7031:86522":{"hash":"d271e283ae494170da192d6fa67d3ae4bc5ffb84"},"I80:1990;13:18638":{"hash":"4a7a1c3722504dbca806ab0d78f8b496de592418"},"I100:2586;7031:86522":{"hash":"d271e283ae494170da192d6fa67d3ae4bc5ffb84"},"I119:1701;119:1353":{"hash":"9eb796fb1a9b8abb59ebf8a5edb1cda7b74eb303"},"I100:2654;7031:86556":{"hash":"6a172381a2d1b124043904d810750c6f3e97dd86"},"I100:2516;13:18638":{"hash":"0bc53201f449236a3e3a66de333199bb049d2e97"},"I100:2585;988:15374":{"hash":"4b6021d35bac9302ed3bb8431f90831370f589a9"},"I100:2582;13:18638":{"hash":"50ae00c56f942b84bf61174526dc9dcbd9ddfb30"},"I119:1703;119:1353":{"hash":"9eb796fb1a9b8abb59ebf8a5edb1cda7b74eb303"},"I119:1702;119:1353":{"hash":"9eb796fb1a9b8abb59ebf8a5edb1cda7b74eb303"},"I80:1995;7031:86551":{"hash":"9f72de92233dca9766f8ca923c21cfa60675e0a8"},"I100:2582;13:18640":{"hash":"50ae00c56f942b84bf61174526dc9dcbd9ddfb30"},"I80:1994;7031:86522":{"hash":"d271e283ae494170da192d6fa67d3ae4bc5ffb84"},"I80:1993;988:15374":{"hash":"4b6021d35bac9302ed3bb8431f90831370f589a9"},"I100:2653;7031:86551":{"hash":"0c0855a711efc50e58da59db89d14b062759958e"},"I100:2555;7031:86522":{"hash":"ce9c1530780f478268df36324892d221f6adea60"},"I80:1996;7031:86556":{"hash":"13dc6278aec2f5923fb5b15a7ffc632fb25e50c3"},"I100:2621;7031:86522":{"hash":"ce9c1530780f478268df36324892d221f6adea60"},"I80:2022;7031:86522":{"hash":"ce9c1530780f478268df36324892d221f6adea60"},"I40:50792;7031:86522":{"hash":"88ada2c6b5fe3925d0f4c58be83a25d63ff2466e"},"I100:2519;988:15374":{"hash":"4b6021d35bac9302ed3bb8431f90831370f589a9"},"I100:2717;988:15374":{"hash":"8731d1afe885afac6f003acbf02fe7054a65fb1f"},"38:6040":{"hash":"c747e1d57303eb11eb31f2139a1a012a5d6f0776"},"13:18872":{"hash":"df6500da40546493b34d51cd990787188f0f575f"},"I100:2760;7031:86522":{"hash":"88ada2c6b5fe3925d0f4c58be83a25d63ff2466e"},"I100:2714;13:18872":{"hash":"df6500da40546493b34d51cd990787188f0f575f"},"I100:2522;7031:86556":{"hash":"13dc6278aec2f5923fb5b15a7ffc632fb25e50c3"},"I100:2516;13:18640":{"hash":"0bc53201f449236a3e3a66de333199bb049d2e97"},"I80:1990;13:18640":{"hash":"4a7a1c3722504dbca806ab0d78f8b496de592418"},"I100:2521;7031:86551":{"hash":"9f72de92233dca9766f8ca923c21cfa60675e0a8"},"I100:2648;13:18773":{"hash":"4fd0a1bd2aab0e9bd26f41b618790655adf33d82"}},"animateRootIds":["6:1442","119:1453","119:1705","119:1704","119:1703","119:1702","119:1701","13:18029"],"siteSettings":{"title":"Portfolio of Tom Twiby","description":"Tom Twiby is a Product Designer specialising in UI/UX, design systems, and motion design. Currently Design Director at Apparent, Sydney.","scalingMode":"REFLOW","googleAnalyticsID":"G-D3CFH0D14S","customCodeHeadStart":"<!-- Google tag (gtag.js) -->\n<script async src=\"https://www.googletagmanager.com/gtag/js?id=G-D3CFH0D14S\"></script>\n<script>\n  window.dataLayer = window.dataLayer || [];\n  function gtag(){dataLayer.push(arguments);}\n  gtag('js', new Date());\n\n  gtag('config', 'G-D3CFH0D14S');\n</script>","customCodeHeadEnd":"<!-- Google tag (gtag.js) -->\n<script async src=\"https://www.googletagmanager.com/gtag/js?id=G-D3CFH0D14S\"></script>\n<script>\n  window.dataLayer = window.dataLayer || [];\n  function gtag(){dataLayer.push(arguments);}\n  gtag('js', new Date());\n\n  gtag('config', 'G-D3CFH0D14S');\n</script>","faviconFilename":"501e4fc4d139a3e5033331fb446360e9850652ac.png","socialImageFilename":"b2c563444cd3051262c136876c867a1d51885427.png","labs":{"E5FBBA911B2B7A09E649D4BE6CDF8591EAEFC881":false}},"sourceCodeHash":""}