Google ReView

AFL, a sport known for its incredible data collection and statistical analysis, faces a significant issue regarding the visibility of game-making details, particularly scoring moments. This compromise in visibility has a direct impact on the accuracy of scores, outcomes of games, grand finals, and even players' careers.

However, Google has the ability to harness the power of machine learning to significantly enhance the perception of these crucial details and improve the overall experience of the game. This exemplifies how Google's speed, tools, and infrastructure can effectively address our most daunting challenges, ultimately revolutionising the human experience.

Introducing ReView, a behind-the-scenes tool specifically designed to assist ARC umpires in making better decisions during critical game moments.

Role // Design Director