Tom Twiby®
Contact Me
Resume.pdf
Outcome
We delivered two AI-driven products at startup pace, giving Reejig a design foundation that matched the sophistication of their technology. The HR Platform gave workforce planners the tools to make strategic talent decisions, while Career Co-Pilot put personalised career guidance directly in employees' hands. Both products shipped with a scalable design system and component library built to grow with the business.
Building the System
Once the product experience was validated, I led the visual design direction and built out the design system using atomic design principles. Components were developed using Storybook, giving the development team a living reference that stayed in sync with the design. We worked closely with Reejig's engineers to create mock APIs that connected to their systems, and content was provisioned through an API-driven headless CMS for ongoing scalability.
Motion design was layered in to bring clarity and polish to interactions across both products, reinforcing hierarchy and making complex AI-driven outputs feel approachable.
Two Products, Two Audiences
The HR Platform is a professional-facing, desktop-first web app built for workforce planners and HR teams who need to browse broadly and drill into detail. Career Co-Pilot is an employee-facing, mobile-first web app that uses AI to reveal career pathways and surface personalised learning content.
Each product had different user behaviours and contexts, but they needed to feel like part of the same system. That tension between distinct use cases and unified brand shaped every design decision.
The Challenge
Reejig is one of Australia's fastest-growing startups, using independently audited ethical AI to identify career pathways and provide vocational education. They had two flagship products, an HR Platform for workforce planning and a Career Co-Pilot for employees, but both needed a design overhaul to match the ambition of the technology behind them.
The real-world stakes were high. Transport for NSW had already deployed Reejig's technology at crisis point during the pandemic, using it to identify career pivots for transport workers into high-demand roles at NSW Health. The platform was proving its value, but the experience needed to catch up.
My Role
Visual Design Lead and Motion Designer at R/GA, working within a core team closely embedded with Reejig's product and development teams.
Defining the Direction
The team began with a category audit, a deep-dive into Reejig's existing capabilities, and a series of stakeholder workshops to align on priorities. From there, we prototyped wireframes and concept designs, testing them with customers before committing to a direction.
For the HR Platform, navigation was designed to optimise efficiency, supporting both broad scanning and detailed filtering to accommodate different use cases. For Career Co-Pilot, the focus was on simplicity and personal relevance, letting employees pin resources, build their own learning library, and teach the AI about their preferences over time.
Reejig
Designing two AI-driven products to create a world of zero wasted potential.
Tom Twiby®
Contact Me
Resume.pdf
Outcome
We delivered two AI-driven products at startup pace, giving Reejig a design foundation that matched the sophistication of their technology. The HR Platform gave workforce planners the tools to make strategic talent decisions, while Career Co-Pilot put personalised career guidance directly in employees' hands. Both products shipped with a scalable design system and component library built to grow with the business.
Building the System
Once the product experience was validated, I led the visual design direction and built out the design system using atomic design principles. Components were developed using Storybook, giving the development team a living reference that stayed in sync with the design. We worked closely with Reejig's engineers to create mock APIs that connected to their systems, and content was provisioned through an API-driven headless CMS for ongoing scalability.
Motion design was layered in to bring clarity and polish to interactions across both products, reinforcing hierarchy and making complex AI-driven outputs feel approachable.
Two Products, Two Audiences
The HR Platform is a professional-facing, desktop-first web app built for workforce planners and HR teams who need to browse broadly and drill into detail. Career Co-Pilot is an employee-facing, mobile-first web app that uses AI to reveal career pathways and surface personalised learning content.
Each product had different user behaviours and contexts, but they needed to feel like part of the same system. That tension between distinct use cases and unified brand shaped every design decision.
The Challenge
Reejig is one of Australia's fastest-growing startups, using independently audited ethical AI to identify career pathways and provide vocational education. They had two flagship products, an HR Platform for workforce planning and a Career Co-Pilot for employees, but both needed a design overhaul to match the ambition of the technology behind them.
The real-world stakes were high. Transport for NSW had already deployed Reejig's technology at crisis point during the pandemic, using it to identify career pivots for transport workers into high-demand roles at NSW Health. The platform was proving its value, but the experience needed to catch up.
My Role
Visual Design Lead and Motion Designer at R/GA, working within a core team closely embedded with Reejig's product and development teams.
Defining the Direction
The team began with a category audit, a deep-dive into Reejig's existing capabilities, and a series of stakeholder workshops to align on priorities. From there, we prototyped wireframes and concept designs, testing them with customers before committing to a direction.
For the HR Platform, navigation was designed to optimise efficiency, supporting both broad scanning and detailed filtering to accommodate different use cases. For Career Co-Pilot, the focus was on simplicity and personal relevance, letting employees pin resources, build their own learning library, and teach the AI about their preferences over time.
Reejig
Designing two AI-driven products to create a world of zero wasted potential.
Projects
Projects
My AI Approach
Projects
Kitchen
Projects
Resume.pdf
Projects
Tom Twiby®
Contact Me
Resume.pdf
Outcome
We delivered two AI-driven products at startup pace, giving Reejig a design foundation that matched the sophistication of their technology. The HR Platform gave workforce planners the tools to make strategic talent decisions, while Career Co-Pilot put personalised career guidance directly in employees' hands. Both products shipped with a scalable design system and component library built to grow with the business.
Building the System
Once the product experience was validated, I led the visual design direction and built out the design system using atomic design principles. Components were developed using Storybook, giving the development team a living reference that stayed in sync with the design. We worked closely with Reejig's engineers to create mock APIs that connected to their systems, and content was provisioned through an API-driven headless CMS for ongoing scalability.
Motion design was layered in to bring clarity and polish to interactions across both products, reinforcing hierarchy and making complex AI-driven outputs feel approachable.
Two Products, Two Audiences
The HR Platform is a professional-facing, desktop-first web app built for workforce planners and HR teams who need to browse broadly and drill into detail. Career Co-Pilot is an employee-facing, mobile-first web app that uses AI to reveal career pathways and surface personalised learning content.
Each product had different user behaviours and contexts, but they needed to feel like part of the same system. That tension between distinct use cases and unified brand shaped every design decision.
The Challenge
Reejig is one of Australia's fastest-growing startups, using independently audited ethical AI to identify career pathways and provide vocational education. They had two flagship products, an HR Platform for workforce planning and a Career Co-Pilot for employees, but both needed a design overhaul to match the ambition of the technology behind them.
The real-world stakes were high. Transport for NSW had already deployed Reejig's technology at crisis point during the pandemic, using it to identify career pivots for transport workers into high-demand roles at NSW Health. The platform was proving its value, but the experience needed to catch up.
My Role
Visual Design Lead and Motion Designer at R/GA, working within a core team closely embedded with Reejig's product and development teams.
Defining the Direction
The team began with a category audit, a deep-dive into Reejig's existing capabilities, and a series of stakeholder workshops to align on priorities. From there, we prototyped wireframes and concept designs, testing them with customers before committing to a direction.
For the HR Platform, navigation was designed to optimise efficiency, supporting both broad scanning and detailed filtering to accommodate different use cases. For Career Co-Pilot, the focus was on simplicity and personal relevance, letting employees pin resources, build their own learning library, and teach the AI about their preferences over time.
Reejig
Designing two AI-driven products to create a world of zero wasted potential.
Projects
Projects
My AI Approach
Projects
Kitchen
Projects
Resume.pdf
Projects
Tom Twiby®
Contact Me
Resume.pdf
Outcome
We delivered two AI-driven products at startup pace, giving Reejig a design foundation that matched the sophistication of their technology. The HR Platform gave workforce planners the tools to make strategic talent decisions, while Career Co-Pilot put personalised career guidance directly in employees' hands. Both products shipped with a scalable design system and component library built to grow with the business.
Building the System
Once the product experience was validated, I led the visual design direction and built out the design system using atomic design principles. Components were developed using Storybook, giving the development team a living reference that stayed in sync with the design. We worked closely with Reejig's engineers to create mock APIs that connected to their systems, and content was provisioned through an API-driven headless CMS for ongoing scalability.
Motion design was layered in to bring clarity and polish to interactions across both products, reinforcing hierarchy and making complex AI-driven outputs feel approachable.
Two Products, Two Audiences
The HR Platform is a professional-facing, desktop-first web app built for workforce planners and HR teams who need to browse broadly and drill into detail. Career Co-Pilot is an employee-facing, mobile-first web app that uses AI to reveal career pathways and surface personalised learning content.
Each product had different user behaviours and contexts, but they needed to feel like part of the same system. That tension between distinct use cases and unified brand shaped every design decision.
The Challenge
Reejig is one of Australia's fastest-growing startups, using independently audited ethical AI to identify career pathways and provide vocational education. They had two flagship products, an HR Platform for workforce planning and a Career Co-Pilot for employees, but both needed a design overhaul to match the ambition of the technology behind them.
The real-world stakes were high. Transport for NSW had already deployed Reejig's technology at crisis point during the pandemic, using it to identify career pivots for transport workers into high-demand roles at NSW Health. The platform was proving its value, but the experience needed to catch up.
My Role
Visual Design Lead and Motion Designer at R/GA, working within a core team closely embedded with Reejig's product and development teams.
Defining the Direction
The team began with a category audit, a deep-dive into Reejig's existing capabilities, and a series of stakeholder workshops to align on priorities. From there, we prototyped wireframes and concept designs, testing them with customers before committing to a direction.
For the HR Platform, navigation was designed to optimise efficiency, supporting both broad scanning and detailed filtering to accommodate different use cases. For Career Co-Pilot, the focus was on simplicity and personal relevance, letting employees pin resources, build their own learning library, and teach the AI about their preferences over time.
Reejig
Designing two AI-driven products to create a world of zero wasted potential.
Projects
Projects
My AI Approach
Projects
Kitchen
Projects
Resume.pdf
Projects
Tom Twiby®
Contact Me
Resume.pdf
Outcome
We delivered two AI-driven products at startup pace, giving Reejig a design foundation that matched the sophistication of their technology. The HR Platform gave workforce planners the tools to make strategic talent decisions, while Career Co-Pilot put personalised career guidance directly in employees' hands. Both products shipped with a scalable design system and component library built to grow with the business.
Building the System
Once the product experience was validated, I led the visual design direction and built out the design system using atomic design principles. Components were developed using Storybook, giving the development team a living reference that stayed in sync with the design. We worked closely with Reejig's engineers to create mock APIs that connected to their systems, and content was provisioned through an API-driven headless CMS for ongoing scalability.
Motion design was layered in to bring clarity and polish to interactions across both products, reinforcing hierarchy and making complex AI-driven outputs feel approachable.
Defining the Direction
The team began with a category audit, a deep-dive into Reejig's existing capabilities, and a series of stakeholder workshops to align on priorities. From there, we prototyped wireframes and concept designs, testing them with customers before committing to a direction.
For the HR Platform, navigation was designed to optimise efficiency, supporting both broad scanning and detailed filtering to accommodate different use cases. For Career Co-Pilot, the focus was on simplicity and personal relevance, letting employees pin resources, build their own learning library, and teach the AI about their preferences over time.
Two Products, Two Audiences
The HR Platform is a professional-facing, desktop-first web app built for workforce planners and HR teams who need to browse broadly and drill into detail. Career Co-Pilot is an employee-facing, mobile-first web app that uses AI to reveal career pathways and surface personalised learning content.
Each product had different user behaviours and contexts, but they needed to feel like part of the same system. That tension between distinct use cases and unified brand shaped every design decision.
The Challenge
Reejig is one of Australia's fastest-growing startups, using independently audited ethical AI to identify career pathways and provide vocational education. They had two flagship products, an HR Platform for workforce planning and a Career Co-Pilot for employees, but both needed a design overhaul to match the ambition of the technology behind them.
The real-world stakes were high. Transport for NSW had already deployed Reejig's technology at crisis point during the pandemic, using it to identify career pivots for transport workers into high-demand roles at NSW Health. The platform was proving its value, but the experience needed to catch up.
My Role
Visual Design Lead and Motion Designer at R/GA, working within a core team closely embedded with Reejig's product and development teams.
Reejig
Designing two AI-driven products to create a world of zero wasted potential.
Projects
Projects
My AI Approach
Projects
Kitchen
Projects
Resume.pdf
Projects
Tom Twiby®
Contact Me
Resume.pdf
Outcome
We delivered two AI-driven products at startup pace, giving Reejig a design foundation that matched the sophistication of their technology. The HR Platform gave workforce planners the tools to make strategic talent decisions, while Career Co-Pilot put personalised career guidance directly in employees' hands. Both products shipped with a scalable design system and component library built to grow with the business.
Building the System
Once the product experience was validated, I led the visual design direction and built out the design system using atomic design principles. Components were developed using Storybook, giving the development team a living reference that stayed in sync with the design. We worked closely with Reejig's engineers to create mock APIs that connected to their systems, and content was provisioned through an API-driven headless CMS for ongoing scalability.
Motion design was layered in to bring clarity and polish to interactions across both products, reinforcing hierarchy and making complex AI-driven outputs feel approachable.
Defining the Direction
The team began with a category audit, a deep-dive into Reejig's existing capabilities, and a series of stakeholder workshops to align on priorities. From there, we prototyped wireframes and concept designs, testing them with customers before committing to a direction.
For the HR Platform, navigation was designed to optimise efficiency, supporting both broad scanning and detailed filtering to accommodate different use cases. For Career Co-Pilot, the focus was on simplicity and personal relevance, letting employees pin resources, build their own learning library, and teach the AI about their preferences over time.
Two Products, Two Audiences
The HR Platform is a professional-facing, desktop-first web app built for workforce planners and HR teams who need to browse broadly and drill into detail. Career Co-Pilot is an employee-facing, mobile-first web app that uses AI to reveal career pathways and surface personalised learning content.
Each product had different user behaviours and contexts, but they needed to feel like part of the same system. That tension between distinct use cases and unified brand shaped every design decision.
The Challenge
Reejig is one of Australia's fastest-growing startups, using independently audited ethical AI to identify career pathways and provide vocational education. They had two flagship products, an HR Platform for workforce planning and a Career Co-Pilot for employees, but both needed a design overhaul to match the ambition of the technology behind them.
The real-world stakes were high. Transport for NSW had already deployed Reejig's technology at crisis point during the pandemic, using it to identify career pivots for transport workers into high-demand roles at NSW Health. The platform was proving its value, but the experience needed to catch up.
My Role
Visual Design Lead and Motion Designer at R/GA, working within a core team closely embedded with Reejig's product and development teams.
Reejig
Designing two AI-driven products to create a world of zero wasted potential.
Projects
Projects
My AI Approach
Projects
Kitchen
Projects
Resume.pdf
Projects
Tom Twiby®
Contact Me
Resume.pdf
Outcome
We delivered two AI-driven products at startup pace, giving Reejig a design foundation that matched the sophistication of their technology. The HR Platform gave workforce planners the tools to make strategic talent decisions, while Career Co-Pilot put personalised career guidance directly in employees' hands. Both products shipped with a scalable design system and component library built to grow with the business.
Building the System
Once the product experience was validated, I led the visual design direction and built out the design system using atomic design principles. Components were developed using Storybook, giving the development team a living reference that stayed in sync with the design. We worked closely with Reejig's engineers to create mock APIs that connected to their systems, and content was provisioned through an API-driven headless CMS for ongoing scalability.
Motion design was layered in to bring clarity and polish to interactions across both products, reinforcing hierarchy and making complex AI-driven outputs feel approachable.
Defining the Direction
The team began with a category audit, a deep-dive into Reejig's existing capabilities, and a series of stakeholder workshops to align on priorities. From there, we prototyped wireframes and concept designs, testing them with customers before committing to a direction.
For the HR Platform, navigation was designed to optimise efficiency, supporting both broad scanning and detailed filtering to accommodate different use cases. For Career Co-Pilot, the focus was on simplicity and personal relevance, letting employees pin resources, build their own learning library, and teach the AI about their preferences over time.
Two Products, Two Audiences
The HR Platform is a professional-facing, desktop-first web app built for workforce planners and HR teams who need to browse broadly and drill into detail. Career Co-Pilot is an employee-facing, mobile-first web app that uses AI to reveal career pathways and surface personalised learning content.
Each product had different user behaviours and contexts, but they needed to feel like part of the same system. That tension between distinct use cases and unified brand shaped every design decision.
The Challenge
Reejig is one of Australia's fastest-growing startups, using independently audited ethical AI to identify career pathways and provide vocational education. They had two flagship products, an HR Platform for workforce planning and a Career Co-Pilot for employees, but both needed a design overhaul to match the ambition of the technology behind them.
The real-world stakes were high. Transport for NSW had already deployed Reejig's technology at crisis point during the pandemic, using it to identify career pivots for transport workers into high-demand roles at NSW Health. The platform was proving its value, but the experience needed to catch up.
My Role
Visual Design Lead and Motion Designer at R/GA, working within a core team closely embedded with Reejig's product and development teams.
Reejig
Designing two AI-driven products to create a world of zero wasted potential.